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Tylko

Online customizable shelving with professional assembly

CRM & Marketing Automation Specialist - CDP / Website Focus

Growth MarketingUpdated on Nov 14
Full-timeWarsaw, PolandNo salary listedIn-person

About the Job

Requirements

  • Working understanding of tracking scripts and application programming interfaces to coordinate smooth implementation with IT and Development teams.

Responsibilities

  • Lead CRM and marketing automation initiatives end-to-end, from identifying business needs and planning and building scenarios through analytics and insights.
  • Design and execute omnichannel customer journeys tailored to different products, lifecycle stages, and customer behaviors.
  • Develop on-site personalization, dynamic content, recommendations, and pop-ups that support the customer experience.
  • Manage and activate customer data within Synerise Customer Data Platform, including behavioral segmentation and intent-based scenarios.
  • Design communications that maintain customer engagement during long product lead times.
  • Analyze customer behavior, including interactions with the furniture configurator, and translate insights into use cases such as cart recovery.
  • Collaborate closely with Marketing, Product, IT/Development, Analytics, and external technology partners.

About the Company

Tylko

Online customizable shelving with professional assembly

Tylko designs and sells highly customizable shelving that fits exactly to customers’ spaces in Europe. Customers use an online platform to design their own shelves, which are then manufactured and delivered for free. The product is modular and adjustable down to the last centimeter, using a color‑coded, click‑in system for easy assembly. The company also offers professional assembly services and a generous 100‑day return window. Tylko stands out by emphasizing craftsmanship and the use of durable materials, delivering a straightforward, precision-built storage solution compared with generic shelving. Its goal is to provide tailored, high‑quality storage that makes it easy for European customers to get custom, well‑made shelves without hassle.

Company size
201-500
Company stage
Debt Financing
Total funding
$44.7M
Headquarters
Warsaw, Poland
Founded
2014

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