Growth Marketing·Confirmed live in the last 24 hours·
Full-timeUnited KingdomNo salary listed
About the Job
Requirements
At least 4 years of experience in email and lifecycle marketing.
Expert-level HubSpot skills, including workflows, lists, lead scoring, custom properties, and reporting dashboards.
Strong direct-response copywriting skills, including short sentences, tested subject lines, and clear calls to action.
A proven track record of building journeys that improved conversion, supported by measurable results.
Confidence working with data, including segments, filters, attribution, and basic reporting.
Experience translating campaign briefs into CRM and email creative across segments and funnel stages.
Responsibilities
Take approved monthly briefs and develop messaging angles, hooks, content formats, and calls to action to achieve commercial outcomes.
Translate complex products and propositions into clear copy tailored to audience segments, journey stages, and commercial objectives.
Challenge briefs when a better angle or format exists.
Write and produce customer-facing email and CRM copy, including campaign emails, nurture sequences, landing page copy, and in-platform messaging.
Provide clear creative direction to the AI Creative Designer when visual assets are needed.
Brief and manage freelance copywriting support when additional capacity is needed.
Build and optimise new-business nurture, onboarding, cross-sell, renewal, and reactivation journeys.
Use behavioural signals and campaign response to trigger follow-up and determine the next best message for prospects and members.
Deliver member communications and cross-sell programmes from briefs agreed with the Head of Marketing Programme.
Connect individual campaign briefs into the wider prospect and member lifecycle so activity continues beyond campaign close.
Feed lifecycle and CRM insights back into campaign planning.
Own email, landing-page, form, pop-up, list, and workflow builds in HubSpot.
Ensure every send is correctly targeted, tested, and quality-checked before launch.
Maintain data hygiene, contact properties, and lifecycle-stage definitions with the MarTech & Insight Manager.
Use HubSpot and customer data to make communications increasingly targeted, triggered, and personalised.
Run and document at least one structured A/B or multivariate test each month.
Report email and journey performance against MQLs, conversion, and revenue, not opens alone.
Desired Qualifications
Experience in B2B, subscription, or EdTech.
About National Education Group (NEG)
National Education Group (NEG), a leading EdTech SaaS business in the global education sector, backed by Synova. Through platforms including The National College, NEG supports over 54,000 institutions and more than 1.5 million educators worldwide, work recognised with 21 major EdTech awards, including Supplier of the Year on multiple occasions.
The Role As Email & Lifecycle Manager, you’ll own how our marketing briefs become compelling customer communications, content and lifecycle journeys.
You’ll be the CRM execution partner to the Head of Marketing Programme and Product Marketing Manager. You’ll take approved campaign briefs and turn them into conversion focused emails, automated journeys and lifecycle programme, developing the messaging, writing the copy and building the workflows in HubSpot. You’ll also work closely with our Content & Partnerships Manager and MarTech & Insight Manager.
If you love writing copy that gets results, building journeys that respond to what people actually do, and proving your impact with numbers, this role is for you.
What You'll Bring
Essential
4+ years in email and lifecycle marketing
Expert level HubSpot skills, including workflows, lists, lead scoring, custom properties and reporting dashboards
Strong direct response copywriting: short sentences, tested subject lines and clear calls to action
A proven track record of building journeys that improved conversion, with numbers to show it
Confidence with data, including segments, filters, attribution and basic reporting
Experience translating campaign briefs into CRM and email creative across segments and funnel stages
Nice to have
Experience in B2B, subscription or EdTech
What You'll Be Doing
Creative brief execution
Shape the creative response: Take approved monthly briefs and develop the strongest messaging angles, hooks, content formats and calls to action to achieve the commercial outcome
Make it simple and relevant: Translate complex products and propositions into clear copy tailored to audience segments, journey stages and commercial objectives
Bring your CRM expertise: Challenge briefs where a better angle or format exists
Write the words: Write and produce all customer facing email and CRM copy, including campaign emails, nurture sequences, landing page copy and in platform messaging
Direct the visuals: Work with the AI Creative Designer where visual assets are needed, providing clear creative direction
Scale when needed: Brief and manage freelance copywriting support when extra capacity is needed
Lifecycle journeys
Build automated journeys: Build and optimise new business nurture, onboarding, cross sell, renewal and reactivation journeys
Respond to behaviour: Use behavioural signals and campaign response to trigger follow up and decide the next best message, moving beyond scheduled sends to journeys that respond to what prospects and members actually do
Grow member value: Deliver member communications and cross sell programme from briefs agreed with the Head of Marketing Programme
Keep the conversation going: Connect individual campaign briefs into the wider prospect and member lifecycle so activity continues beyond campaign close
Share what you learn: Feed lifecycle and CRM insight back into campaign planning
HubSpot platform
Own the builds: Own email, landing page, form, pop up, list and workflow builds in HubSpot
Get every send right: Make sure every send is correctly targeted, tested and quality checked before launch
Keep data clean: Maintain data hygiene, contact properties and lifecycle stage definitions with the MarTech & Insight Manager
Personalise at scale: Make communications increasingly targeted, triggered and personalised using HubSpot and customer data
Testing and reporting
Test and learn: Run at least one structured A/B or multivariate test each month and document what was learned
Report what matters: Report email and journey performance against MQLs, conversion and revenue, not opens alone
Why Join Us
At TNC, we’re passionate about helping organisations grow and thrive through knowledge and connection. You’ll be part of a company that values people, encourages personal development, and celebrates success. You’ll work with people who value collaboration, innovation, and high standards.
You'll also be able to benefit from:
Your Wellbeing
24/7 mental health support and GP access for you and your family
Personal fitness, nutrition, legal and financial support
Free flu jab every winter
Your Time
25 days plus bank holidays rising to 30, with the option to buy or sell days