Marketing Manager Engagement and Retention

What's the role?

The Engagement and Retention (E&R) team is responsible for driving the subscriber engagement and retention strategy across subscription mastheads at News Corp Australia to achieve volume and revenue growth aspirations for our subscriptions business. 

We are looking for a seasoned Marketing Manager for a 12-month contract to help drive our subscription retention goals. This role combines strategic insight with execution, focusing on building long-term habits among subscribers to reduce churn and increase customer lifetime value. 

This role is a 12-month contract and can be based at either our Surry Hills office in NSW, our Southbank office in VIC, or our Bowen Hills office in QLD.

Responsibilities:

• Own the lifecycle roadmap: Translate subscription and customer priorities into practical engagement and retention plans across the subscriber lifecycle with a focus on onboarding, in life habit building programs and ongoing strategic engagement and at-risk intervention. 
• Build and deliver campaigns: Develop targeted, personalised subscriber communications across relevant channels that engage our subscriber base and reduce the likelihood of churn. Be comfortable moving between planning and hands-on delivery: shaping briefs and audience strategy, coordinating builds and learning from results.
• Drive retention through customer understanding: use behavioural, attitudinal, and performance insights to identify friction, engagement gaps, and churn risk, then turn those signals into subscriber retention initiatives. 
• Track and optimise performance: rigorously track campaign success metrics against target goals, leveraging iterative testing and analytics to refine retention strategies and unlock high-impact growth opportunities.
• Partner cross-functionally across the business: work closely with our consumer marketing, editorial, product, data, insights, experimentation, technology and marketing operations teams to identify opportunities and deliver best-in-class programs and experiences for our subscribers. 
• Champion digital product and launches: execute targeted go-to-market initiatives that boost digital product adoption and maximise long-term subscriber retention metrics.
• Drive experimentation & optimisation: Embed a structured test and learn approach into daily operations. Build robust experimentation roadmaps, establish hypotheses, execute A/B tests across messaging, timing, creative, and user journeys, and leverage data insights to continually refine campaign outcomes.
• Drive continuous improvement for our programs: Stay informed about industry retention best practices to inform consumer-first campaigns, surface emerging growth opportunities, and share key performance learnings across subscriber touchpoints.
• Build team capability and consistent delivery: Coach and develop lifecycle marketing specialists while fostering an operational culture centred on structured test-and-learn approaches and continuous program optimisation.
• Report performance and communicate impact: Deliver strategic updates to executive stakeholders detailing initiative outcomes, translating raw metrics into actionable data-driven recommendations.

Who are you?

• Demonstrated marketing background: Possess 4+ years of professional experience across marketing functions, excluding internships.
• Lifecycle & CRM expertise preferred: Background in retention strategies and 1:1 customer engagement execution within a complex, consumer-led enterprise preferred.
• Deep understanding of lifecycle marketing: Deep familiarity with audience segmentation, journey mapping, personalisation tactics, and owned-channel growth levers and performance.
• Data-driven strategy execution: Proven ability to translate analytical insights into strategic initiatives that optimise and improve campaign performance.
• Leadership & delivery skills: Adept at project delivery, mentoring junior team members, and coordinating with cross-functional teams to continuously iterate on key programs.
• Stakeholder alignment: Exceptional relationship-building capabilities with a knack for constructively evaluating and refining strategic plans.
• Agile, consumer-first mindset: An inventive problem-solver and articulate communicator who thrives in dynamic settings, driving impactful GTM opportunities.

Why Engagement and Retention, within the Subs Growth team?

Innovation is core to our DNA. We passionately work to understand and engage our existing audiences and identify, nurture and scale new audience opportunities. Every day we focus on delivering better reading, viewing and listening experiences and deeply connecting our brands to the needs of our communities. We advocate for those who do not have a voice and hold the powerful to account. Our trusted brands will continue to be of utmost importance in the AI world.

Why News Corp Australia

Join a culture where innovation is our operating rhythm. You’ll work on a diverse portfolio of Australia’s most loved brands and play a pivotal role in leading the technological shift in how we create commercial content. Our vibrant, hybrid work environment and dynamic, values-driven culture empowers you to push boundaries, collaborate as one unified team, and make a positive, measurable impact for all Australians.

News Extras Benefits is a commitment to our people for their valued contribution to News, our audiences, clients and communities.

Our benefits include:

• Exclusively ours - Access to publications and products from across the News Corp family

• Perks & discounts - Exclusive offers across a range of products and services that deliver genuine cost savings and benefits

• Health & wellbeing - Advice, support and facilities for healthy minds and bodies (including an onsite gym at our Adelaide, Brisbane & Sydney offices)

• Time off - News offers a range of leave options to support your personal needs and moments that matter in life: Parental leave, Birthday leave, Volunteer leave, Career break and Compassionate leave.

• Financial wellbeing - Support on making the most of your money

In addition to our perks and benefits, employees have access to a number of initiatives and programs that support their wellbeing and professional growth, such as:

• Helping you grow - Access tailored development opportunities, including leadership programs, to cultivate your skills and support your career

• Giving back - Make a difference to our communities through volunteer opportunities and company-organised charity drives

• Workplace Inclusion and facilities – Engage with your passions through various employee-resource groups and accessibility to multi-faith quiet rooms & parents’ rooms

Who are we?

We are proud to be Australia’s most impactful media group, we’re even prouder of what we stand for: Together, we inform, advocate and inspire all Australians, for a better Australia.

With over 150 brands across news, sport and lifestyle, backed by a team of more than 5,000 dedicated people across the country, News Corp Australia is trusted by over 17 million Australians a month to provide the information and inspiration they seek across multiple digital, video, audio and print platforms.

Renowned for world-class journalism and marketing services nationally and internationally, we are passionate, creative and dynamic. We offer a fast-paced environment that encourages individuals to take control of their future and challenge themselves in ever-changing fields.

News Corp Australia is evolving in response to the expectations and challenges of the digital world in which we now live. We have an amazing opportunity to reinvent our industry and redefine the future of media in Australia. We are passionate about what we do and are proud of our heritage of world-class journalism and entrepreneurial spirit. Our environment is supportive and friendly, we encourage innovation, collaboration and creative thinking. If you thrive on being challenged and enjoy working in a fast-paced stimulating environment, come and join us on this incredible journey.

What’s next?

Apply now or for more information on careers at News Corp Australia visit www.newscorpaustralia.com/careers

Our Commitment to Diversity, Equity and Inclusion

Diversity strengthens our national teams and newsroom as we seek to tell stories that represent the communities of Australia. Our people make us unique, and so we are committed to equal employment opportunities regardless of race, religion, sexual orientation, age, disability or gender identity. Applicants of diverse backgrounds are encouraged to apply!

We are committed to ensuring an accessible and supportive recruitment process. If you require any adjustments or accommodations at any stage, please do not hesitate to let us know here. In order for us to assist you, please ensure you include the role title you are applying for in the subject line. For more information regarding Diversity at NewsCorp Australia please visit www.newscorpaustralia.com/careers under the Diversity@News section.

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State & Community Mastheads