Senior Customer Success Manager

The Trade Desk, Pacvue, and Skai unlock unified activation and measurement across 250+ commerce media partners. April 28, 2026 By eliminating silos across channels, the integration enables advertisers to better connect, measure, and optimize full-funnel campaigns NEW YORK - (BUSINESS WIRE) - The Trade Desk, a leading global advertising technology company, today announced a new integration with Pacvue and Skai that allows mutual clients to use Pacvue and Skai services to streamline enterprise activation of programmatic advertising campaigns alongside retail media investments. The integration enables brands and agencies to manage, automate, and optimize campaigns executed on The Trade Desk within Pacvue's and Skai's enterprise commerce media platforms, helping marketers coordinate campaign workflows, reporting, and performance insights across channels while breaking down operational silos across teams and platforms. As advertisers increasingly adopt full-funnel strategies that span awareness through conversion, managing programmatic and retail media investments across fragmented platforms has become more complex. The integration with the services offered by Pacvue and Skai addresses that challenge by bringing together upper-funnel programmatic channels, such as connected TV (CTV) and digital audio, with lower-funnel commerce media investments, including retail media and search, in a centralized environment. This enables advertisers to better understand and drive true incrementality across the customer journey, rather than relying solely on last-click attribution. "Advertisers today are looking for more seamless ways to connect their media investments and drive measurable outcomes across the entire customer journey," said Matthew Fantazier, VP of Data Partnerships at The Trade Desk. "Our integrations with Pacvue and Skai make it easier for brands to coordinate and activate upper-funnel channels like CTV and digital audio with lower-funnel retail media and search - helping them drive more meaningful business outcomes beyond last-click attribution." Through the integrations with Pacvue and Skai services, advertisers can execute campaigns on The Trade Desk alongside their broader commerce media strategies within Pacvue and Skai, unlocking a more coordinated and efficient approach to full-funnel marketing. "Brands are under increasing pressure to deliver accountable performance across every channel," said Melissa Burdick, President and Co-founder of Pacvue. "As programmatic and commerce media converge, they need a unified way to plan, execute, and measure across the full funnel. Our integration with The Trade Desk enables advertisers to move beyond siloed optimization and drive more coordinated, incremental growth across the customer journey." "Marketers need a holistic view of their media investments to drive growth," said Jeff Cohen, Chief Business Development Officer at Skai. "As the industry shifts to a more agent-driven model, our integration with The Trade Desk helps brands connect upper- and lower-funnel strategies while bringing data into a consistent structure that supports real-time analysis and action across the entire funnel." With the services offered by Pacvue and Skai, brands and agencies can: * Centralize campaign execution by managing programmatic campaigns from The Trade Desk alongside retail media investments within a single platform * Access cross-channel reporting to evaluate performance across awareness, engagement, and conversion in one platform * Optimize budget allocation and pacing with improved visibility across media investments * Apply automation and governance at scale using rule-based controls and workflow tools within Pacvue and Skai * Increase operational efficiency by reducing fragmentation across platforms, teams, and retail media investments As the retail media landscape continues to expand and converge with programmatic advertising, marketers are placing greater emphasis on unified measurement, operational consistency, and scalable activation. The Trade Desk's integrations with the services offered by Pacvue and Skai reflect a shared commitment to helping brands navigate this complexity, better connect upper- and lower-funnel strategies, and work towards maximizing the incremental impact of their media investments. The integration with Pacvue and Skai services are expected to be available to mutual clients in the third quarter of 2026. About The Trade Desk The Trade Desk(TM) is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit thetradedesk.com or follow The Trade Desk on Facebook, X, and LinkedIn. This content release contains "forward-looking statements" within the meaning of the Private Securities Litigation Reform Act of 1995. These statements relate to expectations concerning matters that (a) are not historical facts, (b) predict or forecast future events or results, or (c) embody assumptions that may prove to have been inaccurate, including statements relating to industry and market trends and the Company's growth. When words such as "believe," "expect," "anticipate," "will," "outlook" or similar expressions are used, the Company is making forward-looking statements. Although the Company believes that the expectations reflected in such forward-looking statements are reasonable, it cannot give readers any assurance that such expectations will prove correct. These forward-looking statements involve risks, uncertainties and assumptions, which makes it difficult to evaluate the demands and expectations of clients and the ability to attract and retain clients, and the potential that business plans or partnerships may not materialize as anticipated. The actual results may differ materially from those anticipated in the forward-looking statements as a result of numerous factors, many of which are beyond the control of the Company. These are disclosed in the Company's reports filed from time to time with the Securities and Exchange Commission, including its most recent Form 10-K and any subsequent filings on Forms 10-Q or 8-K, available at www.sec.gov. Readers are urged not to place undue reliance on these forward-looking statements, which speak only as of the date of this content release. The Company does not intend to update any forward-looking statement contained in this content release to reflect events or circumstances arising after the date hereof. Contacts. Media Farshad Hash Communications The Trade Desk [email protected]

Pacvue and Market Performance Group expand strategic partnership to power integrated Commerce Operating model. By GlobeNewswire March 24, 2026 Pacvue's commerce operating system enables MPG to advance its operating model across retail media, ecommerce operations, and performance analytics LOS ANGELES, March 24, 2026 (GLOBE NEWSWIRE) - Pacvue, a leader in AI-powered commerce and retail media technology, and Market Performance Group (MPG), a leading omnichannel commerce agency accelerating profitable brand growth with end-to-end solutions, today announced an expanded strategic partnership designed to deliver a more unified, data-driven approach to commerce, and advance MPG's integrated commerce operating model. As part of this expansion, MPG is deepening its integration of Pacvue across its broader commerce infrastructure, connecting retail media, ecommerce operations, and performance analytics into a more integrated and scalable system for its clients. This builds on the companies' longstanding relationship and reflects a shared commitment to eliminating silos across the commerce lifecycle. As retail media and ecommerce operations become increasingly fragmented, brands and agencies face growing pressure to deliver a more connected, data-driven approach that enables brands to move faster, make better decisions, and more directly tie media investment to business outcomes. Pacvue enables this shift by unifying data, automation, and measurement in a single platform, empowering MPG to operationalize a more connected commerce strategy at scale. By leveraging a unified platform approach, MPG enhances visibility across channels, accelerates optimization cycles, and improves the ability to translate insights into action, ultimately driving stronger, more measurable growth for its clients. "This is about fundamentally improving how we drive growth for our clients," said Danny Silverman, EVP of Digital Commerce at Market Performance Group. "Commerce today requires media, operations, and analytics to work as one system. By advancing a more integrated model, we are giving our clients faster access to actionable insights, greater operational efficiency, and a clearer connection between investment and results across major retail media ecosystems, including Amazon." The expanded partnership also strengthens MPG's ability to leverage AI-driven automation, real-time data, and advanced analytics to improve performance across the full commerce funnel, from media execution to retail outcomes. As part of this collaboration, MPG and Pacvue have introduced enhanced mobile capabilities that allow teams to monitor and act on performance in real time. This increased accessibility enables faster decision-making and greater agility in managing campaigns and commerce operations. "MPG's expansion with Pacvue reflects a broader shift toward integrated commerce, where media, operations, and analytics work together in one system," said Melissa Burdick, President and Co-Founder of Pacvue. "We're proud to power that transformation with technology that helps teams move faster, operate more efficiently, and drive stronger business outcomes." This partnership represents a continued investment in building a more connected, AI-enabled commerce ecosystem, designed to help brands navigate complexity and unlock more efficient, profitable growth. About Pacvue Pacvue is the only fully integrated Commerce Operating System that seamlessly unifies retail media, commerce management, and advanced measurement to power growth across 100+ global marketplaces, including Amazon, Walmart, Target and Instacart. Fueled by industry-leading AI technology, real-time data, and actionable insights, Pacvue's first-to-market platform enables over 70,000 brands and agencies to maximize advertising performance, increase profitability, drive incrementality, capture market share, and expand their reach throughout the commerce universe - all from a single mission control. As of 2025, Pacvue powers 12% of total retail media ad spend worldwide. Leveraging the combined strengths of Pacvue's enterprise suite and Helium 10's SMB solutions, Pacvue delivers the industry's most comprehensive platform for businesses of all sizes. To learn more about Pacvue capabilities, visit www.pacvue.com. About Market Performance Group Market Performance Group (MPG) is a leading omnichannel commerce agency delivering end-to-end commerce solutions, from strategy to reality, that accelerate profitable brand growth. MPG's team-industry leaders from top retailers, CPGs, and digital platforms-connects brands with consumers across the full funnel commerce landscape, delivering right-sized strategies, strategic go-to-market plans, advanced analytics, and deep retailer relationships for exceptional results. To learn more about MPG and its end-to-end capabilities, visit: https://www.marketperformancegroup.com Media Contact: Rachel Jermansky