UX Research & Conversion Specialist
About the job
- A bachelor's degree in User Experience, Human-Computer Interaction, Psychology, or Marketing, or equivalent work experience.
- At least 3 years of experience in UX research, conversion optimization, or related roles within an e-commerce environment.
- Proficiency with analytics tools such as Google Analytics, Shopify Analytics, and Hotjar.
- Experience with conversion rate optimization tools such as Optimizely, VWO, Shoplift, or Google Optimize.
- Familiarity with usability testing platforms such as Shoplift or Maze.
- Excellent communication and collaboration skills, including presenting findings to technical and non-technical stakeholders.
- Strong problem-solving skills and attention to detail.
- Experience in e-commerce design or development, particularly in Shopify ecosystems.
- Familiarity with A/B testing methodologies and tools.
- Knowledge of regional markets in Southeast Asia, Australia, the UK, or the US.
- Conduct qualitative and quantitative research, including user interviews, surveys, heatmaps, and usability testing, to identify user pain points and opportunities for improvement.
- Develop user personas, journey maps, and actionable insights to guide design and development efforts.
- Analyze Shopify Analytics and behavior flows to understand user interactions across multiple e-commerce platforms.
- Deliver research reports to inform design and business strategies.
- Audit user flows, including product pages and checkout, and recommend improvements to increase conversion rates and reduce cart abandonment.
- Design and implement A/B tests on layouts, calls to action, and messaging to optimize performance.
- Collaborate with branding and marketing teams to align designs with business goals and ensure a seamless customer journey.
- Develop and implement upselling, cross-selling, and personalization strategies within Shopify.
- Provide weekly insights on customer engagement with design elements, banners, and store UX.
- Partner with developers to ensure research findings and conversion strategies are implemented effectively.
- Collaborate with copywriters, marketing teams, and product managers to align messaging with UX goals.
- Contribute to and maintain a consistent design system, integrating findings and improvements into components.
- Use Google Analytics, Hotjar, and Optimizely to track key performance indicators, including bounce rates, click-through rates, and conversion rates.
- Provide regular performance reports highlighting successes and areas for improvement.
- Basic understanding of Shopify architecture and Liquid.
About the company
Vista Musical Instruments is a global group that brings together multiple music brands under one umbrella, including MONO, Teisco, Harmony, Heritage Guitars, Swee Lee, Dawsons, and Manny’s. It creates and curates products and experiences for the music community. The company works by coordinating a family of brands that design, manufacture, and sell guitars, accessories, and related music gear, as well as operate retail and distribution channels through its brands. This setup lets the group offer a wide range of instruments, gear, and stores rather than a single product line. Compared with other companies, Vista combines several brands and markets them together, enabling shared resources, cross-brand collaboration, and a broader global presence. Its goal is to support musicians by providing meaningful products and experiences—from instruments to gear and retail services—worldwide.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Singapore
Founded
N/A
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Simplify's Take
What believers are saying
- Vista's 2026 Kenny's relaunch adds immediate UK demand access and cross-selling through Dawsons.
- Heritage Guitars Standard II launched on 2025-09-25, supporting premium-margin proprietary product sales.
- Vista's 2026 news flow shows active brand investment, not dormant holding-company behavior.
What critics are saying
- Kenny's Music collapsed before Vista's 2026 relaunch, signaling thin retailer economics.
- Dawsons changed hands repeatedly since 2023, exposing unstable turnaround execution and brand dilution.
- Failure to convert acquisitions into profitable stores makes Vista a consolidation story, not a durable business.
What makes Vista Musical Instruments unique
- Vista Musical Instruments pairs retail distribution with owned brands like Heritage and Dawsons.
- On 2026-02-09, Vista relaunched Kenny's Music using brand assets, goodwill, and IP.
- Vista's 2025 Heritage Standard II launch shows product control beyond legacy retailer rollups.
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Benefits
Health Insurance
Paid Sick Leave
Paid Vacation
Paid Holidays
Employee Discount
Company News
After ceasing trading in October, Scottish retailer Kenny's Music has been acquired by Vista Musical Instruments.
Music retailer, Dawsons, which was founded in Warrington 125 years ago, has been acquired by Vista Musical Instruments, which has a UK base in Crawley.