Full-Time
Fitness tracking and social network platform
$225k - $245k/yr
San Francisco, CA, USA + 1 more
More locations: New York, NY, USA
Hybrid
Three days on-site per week required.
Find people who can refer or advise you
Strava is a platform for fitness tracking and social networking for athletes. It records and analyzes activities, showing metrics like speed, distance, and pace, and offers features such as Relative Effort to gauge effort. It uses a freemium model, with Premium plans for advanced training, route planning, and deeper analytics, while also letting users share activities and discover routes and clubs with a community of peers. The goal is to help athletes train more effectively, stay motivated, and improve performance through data and community support.
Company Size
501-1,000
Company Stage
Series F
Total Funding
$151.4M
Headquarters
San Francisco, California
Founded
2009
Find people who can refer or advise you
Help us improve and share your feedback! Did you find this helpful?
100% company paid benefits for employees and families
Flexible paid time off
$2,000 annual professional development stipend
Paid time off for volunteering
401(k) Plan with company matching
$1000 annual gear stipend
$500 annual gym reimbursement
Onsite fitness rooms with showers, lockers, and towel service
Weekly team workouts
Free yoga classes
Secure bike storage
Twice weekly dinner for those working late
Monthly happy hours
Dog days
Cell phone reimbursement
Snacks & stocked kitchens
Torquen vs Strava: which app shares Your Motorcycle ride stats best? If you record your rides, sooner or later you want to show them off - the route, the distance, the numbers, turned into something worth posting. A lot of riders reach for Strava by default, because it's familiar and the tracking is solid. But Strava was built for runners and cyclists, and it shows most clearly in how it gets your ride from "recorded" to "posted." Here's an honest look at how Strava handles ride sharing, where it falls short for motorcyclists, and how a sharing-first rider app like Torquen approaches the same job. Quick verdict. * Strava - a brilliant, mature tracker, but fitness-first. Its stats-sharing works, yet the workflow is clunky and the styling has frustrated users. It tracks your ride fine; it just doesn't speak motorcycle. * Torquen - built sharing- and community-first for riders. One-tap, auto-generated Story stickers and a private-crew social model. Younger and Australian-built, with a narrower feature set than Strava's years of polish. Now the detail. Strava: great tracker, awkward share. Strava is the default activity app for millions, and plenty of motorcyclists use it because it's familiar and the GPS tracking is rock solid. Its Stats Stickers feature lets you overlay activity stats - distance, time, pace - onto any photo inside an Instagram Story. The catch is the workflow. To get a clean result you open the activity, hit share, scroll through transparent stat templates, choose Copy to Clipboard, switch to Instagram, start a Story with your photo, tap as if adding text, and paste. The direct "share to Story" shortcut exists but doesn't let you reposition the stats over your image. It's a multi-step shuffle - and when Strava reworked its default template, users pushed back that the stats had become oversized and were covering their photos, to the point that third-party tools sprang up purely to generate cleaner overlays. Then there's the deeper mismatch: Strava is a fitness app. It thinks in pace, heart rate and segments. A motorcycle ride isn't a workout, and the stats, leaderboards and framing are all built for athletes. It records your ride accurately; it just frames it as exercise. Best for: riders already deep in the Strava ecosystem who want solid tracking and don't mind the manual share dance. Torquen: built to be shared. Torquen comes at the problem from the opposite end. Where Strava is fitness-first, Torquen is sharing- and community-first - designed for riders who want their rides to look good and their riding to be social. The flagship feature is the ride sticker. Every ride you record automatically generates a 1080x1920 Instagram Story sticker - your route drawn as a clean polyline over a six-tile stat grid, with a gradient wash baked in so the text stays legible over any background photo - and hands it straight to Instagram Stories. No copy-to-clipboard, no third-party overlay app, no oversized template stamped across your shot. Record, tap, post. (The full workflow is in How to Share Your Motorcycle Rides on Instagram.) Around that sits a rider-social model built on real relationships rather than a public directory: invite-only private crews, locality-based ride and event discovery, a garage and service log for your bikes, and a learner-rider mentorship feature. The social funnel runs public ride | human connection | private crew - a deliberately different shape from the public-feed-and-leaderboard model. On the practical side: it tracks via GPS through screen-lock, offers Pro features like snap-to-roads cleanup and GPX export, and is metric-first and built around Australian roads and conditions to start, with Pro priced at $2.99/month (AUD). The honest caveats: Torquen is the newcomer. It doesn't have Strava's years of polish, scale or breadth of integrations, and it isn't a dedicated navigation tool - if turn-by-turn routing and offline map planning are your priority, a purpose-built navigation app will serve you better. What Torquen is built to do is make every ride share-ready and turn your riding into a community. Best for: riders who post their rides, run with a regular crew, and want sharing to be one tap instead of a workaround. Side by side. | / | Strava | Torquen | | Built for | Fitness tracking | Rider social + sharing | | One-tap ride sticker | No (manual copy/paste) | Yes (auto-generated) | | Story styling | Fixed template, criticised | Custom, gradient-washed, Pro unbranded | | Social model | Public feed, segments, leaderboards | Private invite-only crews | | GPX export | Pro | Pro | | Garage / service log | No | Yes | | Motorcycle-specific | No | Yes | | Pro price | Varies | $2.99/mo AUD | How to choose. It comes down to what you actually do after a ride: * You're already on Strava and just want clean tracking | stick with Strava, and live with the share workflow. * You navigate and plan serious multi-day trips | a dedicated motorcycle navigation app will out-plan both - sharing isn't the job there. * You post your rides and ride with a crew | Torquen, because that's the entire point of it. Plenty of riders run more than one app - one to plan and navigate, another to share and stay connected with their crew. They're not really solving the same problem, and they're not mutually exclusive. For the deeper "why sharing matters" angle - including the 2026 engagement data that explains why one-tap Story sharing is worth caring about - see the Motorcycle Influencer's Playbook. Comparison reflects publicly available information as of 2026; features and pricing change, so check current app listings before subscribing. Torquen is an independent Australian-built motorcycle riding app.
Strava now lets subscribers analyze training data with Claude AI. Introducing the Garmin rumors try-on lab. * June 1, 2026 * 9:52 pm EDT * Billy Grenis Strava is launching a new MCP Connector that gives subscribers a way to connect their Strava training history directly to Claude, Anthropic's AI assistant. Strava announced the new MCP Connector on June 1, giving subscribers a way to ask natural-language questions about their own activity data through Claude. The feature is beginning to roll out globally and is included with Strava subscriptions. That may sound technical, but the idea is fairly simple: instead of exporting your Strava data, uploading files, or manually copying workouts into an AI chatbot, the MCP Connector lets Claude securely read your Strava data and answer questions based on your actual training history. What is MCP? MCP stands for Model Context Protocol. In plain English, it is a way for an AI assistant to connect to an outside app or data source in a structured way. In this case, Strava is the data source and Claude is the AI assistant. Once connected, Claude can review your Strava activity history and use it to answer questions about your training. That could include things like weekly mileage, pace trends, heart rate patterns, cycling power, training load, activity history, gear usage, and cross-training. Strava says the connector can access live Strava data rather than relying on a one-time static export. What you can ask it. You can ask questions about their activities and health in normal language. For example, a runner could ask whether their easy runs are actually easy enough, how their mileage has changed in the lead-up to recent races, or whether their long runs are trending in the right direction. A cyclist could ask how power has changed over time, whether a specific block of training has improved performance, or how different types of rides affect fitness. Someone who mixes running, cycling, strength training, and other activities could ask how cross-training is affecting their overall progress. Strava already has a lot of data, but most users do not have an easy way to interrogate that data beyond the charts and features Strava chooses to show inside the app. This gives subscribers a more flexible way to ask their own questions. What Strava data can it use? Strava says the MCP Connector can provide access to detailed activity data, including per-second stream data such as heart rate and pace, GPS data for geographic analysis, cycling power data, and club and event data. Strava's support page also says the connector can currently be used for activity history, fitness trends, readiness, goal planning, cross-sport analysis, and gear. How it works. The Strava MCP Connector is available through Claude. Strava says users connect their accounts through OAuth, which is the same general authorization flow used by many third-party app connections. Connection instructions here. Once connected, subscribers can access the Strava MCP Connector through Claude.ai, Claude's desktop experience, or Claude Code. Strava says it is launching first with Anthropic's Claude and is looking to support other AI clients in the future. The connector is read-only, which means Claude can analyze Strava data but cannot upload, edit, or delete activities. Strava also says access can be revoked from Strava settings. What this means for fitness data. Fitness data is becoming easier to use outside of the app where it was originally collected. Most fitness platforms already analyze your data in some way. Garmin Connect, Strava, Apple Fitness, Whoop, Oura, and others all have their own dashboards, charts, summaries, and insights (some of which leverage AI already). But those insights usually live inside each company's own app. By connecting Strava data to Claude, users may be able to put their training history in the context of other things they already use Claude for, including broader health questions, personal goals, race planning, lifestyle context, nutrition, recovery, scheduling, or other personal information they choose to share with the AI assistant. For example, a runner could ask whether their mileage buildup looks aggressive given their recent sleep, stress, travel, or injury history. A cyclist could ask how their power trends compare with a specific training block. Someone training across multiple sports could ask how running, cycling, strength work, and recovery are fitting together. The bottom line. Strava's MCP Connector gives subscribers a new way to analyze their training history through Claude. It is read-only, limited to Claude at launch, and only available to Strava subscribers. It also does not make Claude a perfect coach. AI-generated training advice can still be wrong, incomplete, or missing important context. For Garmin users, the most interesting part may be that Garmin's own analysis still lives in Garmin Connect (and requires a Connect+ subscription), while Strava's MCP Connector could let athletes bring synced Garmin workout data into a broader AI conversation. Video Muted
Mars, the global pet care leader, has partnered with fitness app Strava to launch a "Pet Tag" feature allowing US dog owners to track outdoor activities with their pets. The collaboration, part of Mars' IAMS brand initiative, aims to encourage active lifestyles for both pet parents and their animals. The partnership includes exclusive Strava challenges throughout 2026 and supports Mars' BETTER CITIES FOR PETS programme, which seeks to create more pet-friendly urban spaces. According to Mars research, 76% of Strava users with pets say their companions motivate them to exercise, yet only 40% of urban pet owners consider their neighbourhoods truly pet-friendly. Data from the partnership will help advocate for more welcoming urban environments. Mars aims to increase access to pet-friendly green spaces for 10 million people worldwide by 2030.
ClassPass parent merges in $7.5B deal as fitness tech consolidates. The company behind ClassPass and Mindbody closes $7.5B merger with EGYM amid industry shakeup PUBLISHED: Tue, Mar 31, 2026, 2:23 PM UTC | UPDATED: Fri, Apr 3, 2026, 2:05 PM UTC 4 mins read * | ClassPass and Mindbody's parent company closes $7.5B merger in fitness tech's largest consolidation deal, per TechCrunch reporting * | Deal reflects broader industry shift as MyFitnessPal acquires AI calorie app Cal AI and Strava buys cycling app The Breakaway and running app Runna * | Merger creates fitness tech giant controlling booking platforms, studio management software, and millions of consumer subscriptions * | Move signals that standalone fitness apps need scale to compete as market matures beyond pandemic boom The fitness tech industry just witnessed its biggest consolidation move yet. The company behind ClassPass and Mindbody has closed a $7.5 billion merger, signaling that even well-funded fitness platforms need scale to survive the post-pandemic shakeout. The deal comes as competitors like MyFitnessPal and Strava race to acquire smaller players, transforming a once-fragmented market into a battle between mega-platforms. For studios, gyms, and the millions who discovered virtual fitness during lockdowns, this merger will reshape how they book classes, track workouts, and manage memberships. The fitness technology sector just got a lot smaller - and a lot more powerful. In a $7.5 billion transaction that rewrites the competitive landscape, the company behind ClassPass and Mindbody has completed a merger that creates one of the industry's largest platforms, according to TechCrunch. The deal isn't happening in isolation. It's the culmination of a consolidation wave that's been building since the pandemic's fitness boom faded. MyFitnessPal recently scooped up Cal AI, an AI-powered calorie counting app, while Strava absorbed both The Breakaway cycling app and Runna, a running-focused platform. The message is clear: in fitness tech, you either scale up or get acquired. What makes this merger particularly significant is the complementary nature of the businesses involved. ClassPass built its reputation connecting consumers with boutique fitness studios through a subscription model, while Mindbody powers the backend operations for thousands of those same studios. The combination creates a vertically integrated powerhouse that touches both sides of the fitness marketplace - a strategic advantage that standalone competitors will struggle to match. The $7.5 billion valuation suggests investors see enormous potential in consolidating a fragmented market. Before the pandemic, fitness tech was awash in venture capital, with dozens of apps competing for user attention. But as growth rates normalized and customer acquisition costs climbed, the economics shifted. Smaller players found themselves squeezed between rising marketing expenses and users' unwillingness to juggle multiple fitness subscriptions. For fitness studios and gyms, the merger brings both opportunities and concerns. On one hand, a single integrated platform could streamline operations, combining booking systems, payment processing, and customer management. On the other, increased market concentration means less negotiating leverage when it comes to fees and platform policies. Studio owners who already felt dependent on ClassPass for customer discovery now face a supplier with even more market power. The competitive response is already taking shape. Strava's acquisitions of The Breakaway and Runna signal an attempt to build a multi-sport ecosystem that keeps users engaged across different activities. MyFitnessPal's move into AI with Cal AI shows another path: using machine learning to create stickier, more personalized experiences that are harder to replicate. But neither approach yet matches the scale of combining consumer bookings with business management software. The timing also reflects broader shifts in consumer behavior. The pandemic-era surge in home fitness has largely reversed, with Peloton's struggles serving as a cautionary tale. Boutique studios have rebounded, but they're competing in a more competitive environment where digital engagement matters as much as physical locations. Platforms that can bridge online and offline experiences - exactly what a ClassPass-Mindbody combination offers - have a structural advantage. What's notably absent from the deal announcement are specifics about integration plans, potential redundancies, or how the combined entity will navigate potential conflicts of interest between its consumer marketplace and studio software businesses. Those details will determine whether this merger creates genuine synergies or simply concentrates market power without improving service. The consolidation trend extends beyond just M&A activity. It reflects a maturing market where network effects and data advantages increasingly separate winners from everyone else. Platforms with more users attract more studios; more studios attract more users. Breaking into that cycle gets harder as the leading players grow larger, which is precisely why we're seeing this rush to merge rather than compete. For consumers, the implications are mixed. Larger platforms can invest more in technology, potentially delivering better app experiences and more sophisticated recommendation algorithms. But reduced competition often leads to higher prices and fewer innovative features. The fitness tech boom of the 2010s was fueled by startups trying radical new approaches; a consolidated industry tends to play it safer. The $7.5 billion merger reshaping fitness tech isn't just about two companies joining forces - it's a signal that the industry's experimental phase is over. As platforms consolidate around a few dominant players, the focus shifts from growth at any cost to sustainable business models built on scale and data advantages. For studios, gyms, and fitness enthusiasts, the next chapter will be defined by how these mega-platforms wield their market power, whether they use it to innovate or simply to extract rents from a captive ecosystem. The M&A wave suggests more consolidation is coming, leaving less room for the scrappy startups that once defined fitness tech's culture. More Topics:
Strava adds support for ten additional languages, continuing global growth and expansion. March 24, 2026 Additional Support Brings Total of 24 Languages Across Product and Supporting Surfaces. San Francisco, CA - March 25, 2026 - Strava, the app for active people with more than 195 million users, today announced the support of ten additional languages on the platform. The announcement underscores the company's commitment to providing a localized platform experience in additional regions that enables users to make new connections with local communities, find motivation and achieve their goals. The additional languages supported are: * Czech * Danish * Malay * Norwegian Bokmal * Polish * Swedish * Tagalog * Thai * Turkish * Vietnamese "With the addition of these new languages, Strava is more international than ever before, enabling users to unlock the full Strava experience in their native language," said Louisa Wee, Chief Marketing Officer at Strava. "The expansion is a key part of our broader global growth strategy, which includes regional partnerships, localized content libraries, and market-specific challenges and programs launching later this year." Free users will be able to enjoy localized features including the ability to track over 50 types of activities and connect with friends, while subscribers can unlock personalized workout recommendations, tools to discover and plan new Routes, motivating Challenges and competition, and deeper training insights to help reach their fitness goals. About Strava Strava is the app for active people. With over 195 million athletes in more than 185 countries, it's more than tracking workouts - it's where people make progress together, from new habits to new personal bests. No matter your sport or how you track it, Strava's got you covered. Find your crew, crush your goals, and make every effort count. Start your journey with Strava today. Join the Strava Club or follow Strava on Instagram, X, Facebook, YouTube, and LinkedIn. Visit www.strava.com for more information.