Marketing Assistant Intern

WS – INTERNSHIP - FaithLife Appalachia – Marketing Assistant - FWS

Division: Academic Affairs Department: Career Pathways

Experience: Entry level                                        

Job Code: FWSINTFLAMKT                                Ellucian:  FWS INT FLA Mkt

Supervisor of Student Employee(s): Emily Green (FaithLife Appalachia) | Angela Lockhart (UPIKE)

FWS, IWS, or Grant Funded: ☒ FWS, ☐ IWS, ☐ Grant Funded

Avg. Hours/Week: ☐ 1-5, ☐ 6-10, ☐ 11-15, ☐ 16-20 ☒ 21-40

Location: Building: 130 Division St | Pikeville, KY (walkable from UPIKE)

FaithLife Appalachia is a nonprofit development platform based in Pikeville, Kentucky, committed to spiritual renewal and long-term economic transformation in Central Appalachia. We believe every person is created with purpose, and our work is focused on unlocking that purpose through leadership development, enterprise creation, place-based revitalization, and sustainable capital strategies.

By integrating ministry, business, and community development, we address real barriers such as limited opportunity, workforce gaps, and underutilized assets to build a model of renewal that is both real and relevant.

Responsibilities and Career Competencies:

• Digital Content Creation: Design and schedule engaging social media content, including graphics, captions, and short-form video, to amplify the organization's mission (C, T).
• Multimedia Storytelling: Capture high-quality photo and video content at events and outreach activities to document community impact (C, T).
• Campaign Support: Assist in the development and execution of marketing campaigns and promotions for specific programs and revitalization events (CT, TW).
• Graphic Design: Develop professional flyers, presentation slides, and other digital or print collateral that align with brand standards (P, T).
• Institutional Outreach: Support email communications and website updates to keep stakeholders and community members informed (C, T).
• Collaborative Narrative: Partner with team members to identify and share compelling stories of transformation and community growth (TW, CTR).
• Impact Analytics: Track basic engagement metrics across platforms and report findings to FaithLife Appalachia leadership to refine outreach strategies (CT, C).
• Operational Agility: Perform other duties as assigned to support the holistic needs of a growing nonprofit platform (CSD, P).

Competencies/Skills: Communication (C), Teamwork (TW), Professionalism (P), Career & Self Development (CSD), Critical Thinking (CT), Community Transformation (CTR), Leadership (L), Technology (T)

Qualifications:

• Academic Standing: Current University of Pikeville student in good academic standing. Student should be eligible for Federal Work Study.
• Field of Interest: Demonstrated interest in Marketing, Communications, Media, or related fields.
• Communication Skills: Strong writing and creative communication abilities with an eye for branding and storytelling.
• Technical Aptitude: Experience with social media platforms, design software (e.g., Canva, Adobe), or content creation is helpful but not required.
• Project Management: Ability to manage multiple projects and deadlines effectively in a fast-paced environment.
• Community Engagement: A deep interest in community-based storytelling and place-based revitalization.
• Collaborative Spirit: Comfort working both independently on creative tasks and collaboratively within a mission-driven team.

In the following sections check all boxes that apply to your job.

Computer Skills: ☒ Word, ☐ Excel, ☒ PowerPoint, ☒ Canva, ☒ Social Media & New Technology,                    ☒ Other: _______________

Other Skills: ☒ Attention to detail, ☒ Strong active listening abilities, ☒ Public speaking,                ☒ Written & verbal communication, ☒ Customer focused, ☒ Willingness to learn new things

Work Schedule: ☐ Su ___ to ___; ☐ M ___ to ___; ☐ T ___ to ___; ☐ W ___ to ___; ☐ R ___ to ___;               ☐ F ___ to ___; ☐ Sa ___ to ___; ☒ Hours vary depending on workload (Check days that apply, insert hours if set, otherwise, check “Hours vary depending on workload”.)

Work Conditions: ☐ Heat, ☐ Cold, ☐ Odors/Smoke, ☐ Toxic Agents, ☐ Dust, ☐ Machinery,          ☐ Light Intensity, ☐ Noise, ☐ Vibrations, ☐ Wetness, ☐ Humidity, ☐ Electrical Currents,                ☐ Other: _________________________

Physical Demands: ☒ Keyboarding, ☐ Reaching/Handling, ☐ Stooping/Kneeling,                             ☐ Crouching/Crawling, ☐ Pushing up to ___ lbs., ☐ Pulling up to ___ lbs., ☐ Lifting up to ___ lbs.,     ☐ Carrying up to ___ lbs., ☐ Climbing, ☐ Balancing, ☐ Other: _________________________

Number of Positions: 1

Pay Rate: $8.75/hour

Location: Building: 130 Division St | Pikeville, KY (walkable from UPIKE)

Additional Comments: Terms: Upon hire, the intern must register for the Summer II Internship course. To receive course credit, students will complete assignments concurrently with internship work. Students are required to work a total minimum of 80 hours and will eligible for the following credit hours: 80-119 hours of work + course completion = 2 credit hours; 120-159 hours of work + course completion = 3 credit hours; 160-199 hours of work + course completion = 4 credit hours; 200-239 hours of work + course completion = 5 credit hours; 240+ hours of work = 6 credit hours. Summer interns in this position cannot exceed 40 hours of work per week.

Application Notes: Resumes and applications will be reviewed to determine if you meet the required qualifications for the position. If it is determined that you meet the required qualifications, your application materials will be used to identify a top group of the most highly qualified candidates. The University of Pikeville is an equal opportunity employer committed to assembling a diverse, broadly trained faculty and staff. The University of Pikeville does not discriminate on the basis of race, ethnicity, color, sex, gender, gender identity, sexual orientation, religion, national origin, age or disabilities in its programs, activities, hiring, or the admission of students.