Full-Time

Manager – Certifications

Updated on 7/21/2026

HighLevel

HighLevel

1,001-5,000 employees

All-in-one marketing platform for agencies

No salary listed

Dallas, TX, USA

Hybrid

Hybrid role; some on-site in Dallas, TX.

Category
Training

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Requirements
  • High School Diploma or equivalent required; a Bachelor's degree in Education, Operations, Communications, or a related field is a plus.
  • Overall 8 years of Experience.
  • 5+ years of professional experience in customer training, customer success, or running certification operations for technical products.
  • 2+ years of direct experience managing and mentoring a remote team.
  • 1+ years of hands-on experience using HighLevel; having achieved HighLevel Certified Admin status is highly preferred.
  • Deep familiarity with online learning management systems (LMS) and proctoring/scheduling software suites.
Responsibilities
  • Direct, mentor, and scale a remote team of Certification Specialists, managing daily shift schedules, proctoring assignments, and grading audits.
  • Build and continuously improve scalable systems, workflows, and quality controls that enable the certification program to operate as a high-impact business function.
  • Identify opportunities to improve certification adoption, candidate success, operational scalability, and community engagement across the broader HighLevel ecosystem.
  • Oversee the end-to-end certification pipeline, ensuring optimal exam slot booking availability and timely processing of exam results.
  • Enforce and continuously audit testing security protocols to maintain the absolute integrity of both the automated and live proctored certification exams.
  • Partner with Product, Customer Success, and the Academy teams to regularly update curriculum, test questions (Part A), and live-build scenarios (Part B) to reflect new platform updates.
  • Resolve candidate complaints, appeal requests, and technical issues occurring during the proctoring process with consistency and fairness.
  • Own the operational success and long-term scalability of the certification program, developing strategic plans, processes, and capacity models to support future growth.
  • Manage the integration of newly certified professionals into the HighLevel Certified Directory and Certified Communities.
  • Conduct regular quality assurance checks on live proctored sessions to ensure Certification Specialists maintain professional, supportive, and unbiased grading standards.
  • Other duties as assigned by the Director of Certifications to support evolving business and program needs.

HighLevel provides a centralized platform for marketing agencies and businesses to manage sales, lead generation, and client communication. The software works by integrating a CRM, page builder, and automated email and SMS tools into a single dashboard accessible via a monthly subscription. Unlike competitors that require users to stitch together multiple separate services, HighLevel bundles these tools into one interface specifically tailored for agency workflows. The company's goal is to provide a complete suite of marketing tools that allows users to capture, nurture, and close leads without switching between different platforms.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$60M

Headquarters

Eugene, Oregon

Founded

2018

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Simplify Jobs

Simplify's Take

What believers are saying

  • Meta selected HighLevel as an early scheduling partner for embedded Facebook Lead Ads booking, rolling out fully by November 2026.
  • API v3 release in July 2026 enables scalable, data-heavy automations with standardized endpoints and zero disruption to live integrations.
  • The AI Employee bundle unifies Voice AI, Conversation AI, and Appointment Setter at $97/month per sub-account to reduce tool sprawl.

What critics are saying

  • HighLevel's native AI Employee Suite directly competes with third-party Voice AI partners like SimpleTalk, eroding premium integration revenue within 6–12 months.
  • The beta AI Agent workflow action costs ~$0.02 per run, risking unpredictable cost spikes that force agencies to revert to manual workflows at scale.
  • Meta's embedded booking feature may bypass HighLevel's scheduling module by November 2026, weakening its position as Meta's early scheduling partner.

What makes HighLevel unique

  • HighLevel is the undisputed agency-first platform with unlimited sub-accounts, white labeling, and SaaS reselling capabilities.
  • It offers unlimited contacts and users across all pricing tiers starting at $97/month, unlike competitors with per-contact fees.
  • The platform includes a native funnel builder, website creator, and full CRM stack, eliminating the need for separate tools.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Remote Work Options

Flexible Work Hours

Growth & Insights and Company News

Headcount

6 month growth

1%

1 year growth

1%

2 year growth

2%
Today in Business
Jul 17th, 2026
Artemis ABA launches HighLevel integration to eliminate manual intake data entry for ABA practices.

Artemis ABA launches HighLevel integration to eliminate manual intake data entry for ABA practices. ABA providers can manage leads in HighLevel and automatically create client, insurance, and document records in Artemis ABA, eliminating duplicate data entry. DALLAS, TX, UNITED STATES, July 17, 2026 / EINPresswire.com / - Artemis ABA, the AI-Powered ABA Software for practice management and billing built for applied behavior analysis (ABA) providers, today announced a native integration with HighLevel, the CRM and marketing platform many ABA practices use for lead intake. The integration creates client and provider records in Artemis the moment an intake is ready, removing the manual re-entry that sits between a practice's front office and its billing system. "Most ABA practices that grow on HighLevel hit the same wall. Their intake runs in one system, and their billing runs in another, and a coordinator spends half an hour per family moving data between them," said Thomas John, Founder and CEO of Artemis ABA. "We built this integration, so practices keep the intake tools they already use and get a clinical and billing platform that connects to them directly". "HighLevel exists to help agencies and SMBs scale. That means making it easier for the specialized tools they rely on to plug directly into our platform. Artemis building this integration removes one of the biggest friction points ABA practices have told us about," said Robin Alex, Co-Founder of HighLevel. Practices continue to manage new clients and provider inquiries in HighLevel with the forms and pipelines they already use. When a lead is ready for onboarding, Artemis automatically creates the record, including demographics, insurance details, and attached documents. From there, scheduling, ABA Data Collection, and billing all run inside Artemis, behind the integration, so the practice can begin serving the family the same day. In an early multi-location deployment, the practice reported: | Onboarding time per record cut from 25 to 40 minutes of manual entry to under two minutes. | An estimated 15 to 20 administrative staff hours are reclaimed each month. | Every required intake document is attached to the Artemis record automatically. The HighLevel integration is available now to Artemis ABA customers. ABA practices that use HighLevel and want ABA Practice Management Software that connects directly to it can request a demonstration at artemisaba.com. About Artemis ABA Artemis ABA is an AI-powered practice management and billing platform purpose-built for ABA therapy providers, built on Salesforce, AWS, and Anthropic. From scheduling and ABA Data Collection to billing automation, revenue cycle management, and real-time reporting, Artemis brings every operational workflow into a single cloud-based system. Available on desktop, iOS, and Android, Artemis helps providers of all sizes streamline operations, reduce claim denials, and scale. To learn more, visit artemisaba.com. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Today in Business do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.

LeadStruct
Jul 3rd, 2026
GoHighLevel vs Keap: which CRM wins in 2026?

GoHighLevel vs Keap: which CRM wins in 2026? July 3, 2026 · Esslam Mansour Here is the quick answer: GoHighLevel is the better choice for agencies, consultants, and anyone running marketing for multiple clients. Keap fits a single small service business that wants a guided, hand-holding CRM and is willing to pay a premium for it. GoHighLevel starts at $97 per month with unlimited contacts and unlimited users. Keap now sells a single plan at $299 per month that includes 2 users and 1,500 contacts, with add-on fees for everything beyond that. Both platforms bundle CRM, email marketing, automation, and sales pipelines into one subscription, but they were built for different buyers, and in 2026 the gap between them is wider than it has ever been. This comparison covers what each platform does well, what you will actually pay once add-ons are counted, and which one fits your situation. For a deeper look at the platform Leadstruct recommend for most readers, see its full GoHighLevel review. The core difference. GoHighLevel was built agency first. Every account supports sub-accounts, which are separate client workspaces with their own contacts, funnels, calendars, and automations. You can white label the entire platform and, on the top plan, resell it as your own software. If you serve clients, the architecture works in your favor from day one. Keap, formerly Infusionsoft, was built for a single small business. It focuses on guided onboarding, coaching, and prebuilt automations that help a non-technical owner follow up with leads without hiring a marketer. There is no concept of client sub-accounts and no white labeling. In late 2024, Thryv Holdings acquired Keap for $80 million, and Keap now operates inside the Thryv ecosystem. Existing features have stayed intact so far, with Thryv promising deeper integration of its lead generation and reputation tools over time. So the core difference is structural: GoHighLevel is a platform you can build an agency on, while Keap is a tool you run one business with. Pricing compared. GoHighLevel keeps the same three plans it has run for years, and Leadstruct re-verified the numbers in July 2026. Starter costs $97 per month and includes 3 sub-accounts. Unlimited costs $297 per month and removes the sub-account cap, so you can add as many clients as you want with no change in software cost. Agency Pro costs $497 per month and adds SaaS Mode, which lets you resell GoHighLevel under your own brand with automated Stripe billing. Every plan includes unlimited contacts and unlimited users, annual billing cuts roughly 17 percent off, and there is a 30-day free trial. Keap simplified its pricing in the opposite direction. The old tiered plans are gone, and there is now one plan at $299 per month billed monthly, or $2,988 per year, which works out to an effective $249 per month. That base price includes 2 users and 1,500 contacts. After that, everything scales as an add-on: additional contacts run from about $0.036 per contact per month, extra users cost $39 per month each, and buyers report a one-time implementation fee of around $500. A basic SMS tier is included, with upgrades starting at $24 per month. Current numbers are on the Keap pricing page. The math diverges fast as you grow. A business with 10,000 contacts pays roughly $605 per month on Keap once contact overages are counted (the $299 base plus about $306 in per-contact fees). The same list on GoHighLevel costs $97 per month, because contacts are never billed. Over a year, that is a difference of more than $6,000 for the same database. CRM and automation. Keap's strength is approachability. Its automation builder is one of the friendliest in the industry, with prebuilt templates for lead follow-up, appointment reminders, invoice chasing, and review requests. The platform also handles quotes, invoices, and payments natively, which suits service businesses that bill clients directly from their CRM. Coaching and guided onboarding are part of the pitch, and the implementation fee pays for a structured setup process rather than leaving you to figure it out alone. GoHighLevel's workflow builder is more powerful and more technical. It can trigger actions across email, SMS, voice calls, voicemail drops, social messaging, and webhooks, and it supports branching logic that goes well beyond what Keap offers. The trade-off is a steeper learning curve; GoHighLevel gives you more rope, and new users feel the difference in the first week. Once configured, though, one GoHighLevel workflow can replace several tools that a Keap user would still need to buy separately. Funnels, websites, and lead capture. GoHighLevel ships with a full funnel and website builder, unlimited funnels on every plan, plus calendars, forms, surveys, a reputation management module, and two-way SMS. You can capture a lead on a landing page, book them into a calendar, and enroll them in a nurture sequence without leaving the platform. If funnels are the center of your business, its GoHighLevel vs ClickFunnels comparison goes deeper on that specific matchup. Keap includes landing pages and forms, and they work fine for simple lead capture, but it is not a website or funnel platform. Most Keap users pair it with a separate site builder, which adds cost and another integration to maintain. That is the recurring theme with Keap: the core is solid, but the edges of the platform end sooner, and you fill the gaps with other subscriptions. Support and onboarding. Keap leans on human support. The paid implementation gets you a structured setup with a real person, phone support is available, and the coaching culture from the Infusionsoft era is still part of the product. For an owner who has abandoned a CRM before because setup stalled, that structure has real value. GoHighLevel takes the self-serve route: 24/7 chat support, extensive documentation, and one of the most active user communities in marketing software. Quality of individual support interactions varies, and most users learn the platform through docs, YouTube, and community threads. Expect to be more self-sufficient, and expect the community to answer almost any question faster than a ticket would. Who should choose GoHighLevel. Choose GoHighLevel if you run an agency or consultancy with more than one client, if your contact list is growing past a few thousand and per-contact billing worries you, if you want funnels, websites, calendars, and SMS in the same subscription, or if reselling software under your own brand is part of your plan. It is also the sensible pick for a single business that simply wants more capability per dollar, since $97 per month buys more raw functionality than Keap's $299 plan. Who should choose Keap. Choose Keap if you run one established service business, want a CRM that holds your hand through setup, and value native invoicing and payments over funnels and white labeling. Businesses with small, stable contact lists feel Keap's per-contact pricing the least, and the guided onboarding matters for owners who would otherwise never finish configuring a CRM. If that describes you, and the budget clears $299 per month plus add-ons, Keap remains a polished product. The verdict. For most readers of this site, GoHighLevel wins this comparison, and it is not close. It costs a third of Keap's entry price, never charges for contacts or users, and includes an entire layer of agency functionality that Keap does not attempt. Keap is not a bad product; it is a comfortable CRM for a single small business with a coach-like setup experience. But you pay roughly three times more to get less surface area. The practical way to settle it is to test the winner against your own workflows. GoHighLevel offers a 30-day free trial on every plan, which is long enough to migrate a pipeline, rebuild one funnel, and see whether the platform carries your business better than your current stack does. Ready to try GoHighLevel? Start the 14-day free trial and see if it replaces your tool stack. Enjoyed this? Get the next one. SaaS reviews, tutorials, and deals - straight to your inbox. No spam. Unsubscribe anytime.

BrewedOps
Jun 13th, 2026
HighLevel Public API v3 is officially released.

HighLevel Public API v3 is officially released. HighLevel has officially released v3 of its Public APIs, announced by co-founder Shaun Clark. v3 builds on the existing API versioning foundation with a more consistent endpoint architecture, better performance, and advanced capabilities for complex workflows, while your existing integrations keep running exactly as they do today. What's new in HighLevel API v3? * v3 API endpoints: a new generation of endpoints designed for performance, long-term scalability, and richer data functionality. * Unified structure: a more predictable, standardized endpoint and payload schema that simplifies building advanced, data-heavy workflows. * Dedicated v3 documentation: full schemas, reference guides, and a v3-specific changelog are live. * Seamless version switcher: select v3 directly from the version dropdown in the developer portal to view the updated documentation. Is v3 backward compatible? Yes. HighLevel emphasizes zero disruption to live apps: your existing date-based API configurations remain fully functional, completely accessible, and fully documented. Nothing changes for current implementations, so your team can explore and adopt v3 on its own timeline. How to use HighLevel API v3. * Open the Public API Documentation. * Locate the Version Switcher dropdown at the top of the interface. * Select v3 to view the new endpoints, schemas, and technical references. * Build, test, and deploy. What this means going forward. HighLevel says all new feature endpoints and non-breaking API enhancements will be added exclusively to the v3 framework as it expands core coverage. If you build or maintain GHL integrations, plan new work against v3, while existing date-based apps need no immediate change. Frequently asked questions. Does HighLevel API v3 break existing integrations? How do I switch to HighLevel API v3? Where will new HighLevel endpoints be added? Is there documentation for API v3?

GHL Prime
Jun 8th, 2026
SimpleTalk AI agent + GoHighLevel: complete setup guide for Voice AI calls.

SimpleTalk AI agent + GoHighLevel: complete setup guide for Voice AI calls. SimpleTalk is one of the leading AI voice agent platforms, and it integrates directly with GoHighLevel to power both inbound and outbound AI calling that qualifies leads, books appointments, and handles follow-ups automatically. At GHL Prime, Ghlprime has deployed SimpleTalk AI agents across home services, real estate, and healthcare clients - and the results have been hard to ignore. This guide walks you through everything: connecting SimpleTalk to GoHighLevel, building your first agent, writing a conversation script that actually converts, and triggering outbound calls straight from your GHL workflows. What is simpletalk and how does it work with GHL? SimpleTalk is an AI voice platform that makes and receives phone calls using natural, human-sounding voices. Instead of a clunky IVR menu, your contacts have a real conversation - and the AI knows how to qualify, book, and route based on what they say. The integration loop with GoHighLevel is straightforward: * A GHL workflow triggers SimpleTalk - either through the native action or a webhook. * SimpleTalk calls the contact using your scripted agent. * The call produces outcome data - answered, voicemail, qualified, or booked - which is sent back to GHL. * GHL continues the automation based on that outcome: applying a tag, moving the contact in a pipeline, or firing an SMS. That closed loop is what makes SimpleTalk GoHighLevel deployments so powerful - the AI does the talking, and GHL handles everything before and after. SimpleTalk vs GHL Native Voice AI - which should you use? GoHighLevel now ships with its own Voice AI, so the obvious question is whether you even need SimpleTalk. Here is the honest breakdown. | Feature | GHL Native Voice AI | SimpleTalk | | Setup | Built in, simple | Separate platform via integration/webhook | | Inbound answering | Yes (basic) | Yes (full) | | Outbound from workflows | No | Yes | | Conversation flow control | Limited customisation | Full flow builder | | Outcome data back to GHL | Minimal | Rich (qualified, booked, voicemail, etc.) | | Best for | Small/simple after-hours answering | Agencies, high volume, complex flows | Its verdict: use SimpleTalk for serious agency deployments where you need outbound calling, branching conversation logic, and detailed outcome tracking. Stick with GHL native Voice AI if all you need is simple after-hours call answering for a single small business. Step 1 - create your SimpleTalk account and connect to GHL. * Sign up at simpletalk.ai and verify your account. * Go to Integrations > GoHighLevel. * Click connect and complete the OAuth authorize flow when GHL prompts you. * Select the sub-account (location) you want SimpleTalk to operate in. * Run a test connection to confirm the link is live before building anything. Always connect at the sub-account level so each client stays isolated - a habit every GHL agency should keep. Step 2 - create your first AI agent in simpletalk. Inside SimpleTalk, click New Agent and configure the basics: * Name the agent (e.g. "Sarah - Inbound Receptionist"). * Choose a natural voice - pick one that matches your brand and avoids the robotic feel. * Set the language and timezone so calls happen at the right local hours. * Select the agent type: Inbound (answers calls) or Outbound (places calls). * Assign a phone number for the agent to call from or receive on. Step 3 - write your agent's conversation script. SimpleTalk uses a visual flow builder made of conversation nodes. A reliable structure looks like this: * Opening node: "Hi, this is [Agent Name] calling from [Business Name]. Am I speaking with [First Name]?" - if yes, move to qualification; if no, apologise and end politely. * Qualification node (max 3 questions): the service needed, the area/location, and the timeline - within a week or two versus a future project. * Booking node: "I'd love to get you booked in with our team. Do you have a few minutes to pick a time?" - if yes, transfer or book; if no, send the booking link. * Fallback node: "No problem - let me have one of our team call you back within the hour." Here is a sample home-services script Ghlprime deploy for clients: Opening: "Hi, this is Sarah from Apex Plumbing. Am I speaking with John?" Qualify: "Great - what kind of plumbing issue are you dealing with?... And which suburb are you in?... Is this something you need sorted in the next week or two, or further down the track?" Book: "Perfect, John. I'd love to get you booked in with one of our plumbers. Do you have a couple of minutes to pick a time that works?" Fallback: "All good - I'll have one of our team give you a quick call back within the hour to lock it in." Step 4 - trigger simpletalk calls from GHL workflows. There are two ways to fire a SimpleTalk call from GoHighLevel. Method 1 - Native action. In your GHL workflow, choose Add Action > SimpleTalk > Make Call, select the agent, and map the contact's phone number field. Done - no code required. Method 2 - Webhook. Add a webhook action that sends a POST to your SimpleTalk webhook URL with the contact details: POST https://api.simpletalk.ai/v1/calls Content-Type: application/json {"phone": "{{contact.phone}}", "name": "{{contact.first_name}}", "agent_id": "agt_8f2a9c41"} When to trigger calls: * New lead: call immediately while intent is hot. * Cold lead at 3 days: re-engagement call. * 24 hours before an appointment: a confirmation reminder. * 2 hours after service: a follow-up and review request. Step 5 - send call outcomes back to GHL. This step is what separates a gimmick from a real system. Configure your SimpleTalk webhook to POST call results back into GHL and map each outcome to an action: * Answered + qualified: tag simpletalk-qualified and move the contact into the Qualified pipeline stage. * Not interested: tag the contact and remove them from active sequences. * Voicemail: tag voicemail-left and fire an SMS follow-up. * No answer: schedule an automatic callback in 2 hours. With outcomes flowing back, your SimpleTalk GHL integration becomes a self-managing lead engine. Real results from SimpleTalk + GHL deployments. * Home services: 40% of inbound calls were qualified and booked entirely by the AI agent, no human touch. * Real estate: an outbound campaign to 300 cold leads hit an 18% answer rate and converted 11% into booked appointments. * Healthcare: after-hours coverage handled 100% of calls with zero missed - every patient reached a real conversation. Common SimpleTalk Setup mistakes. * No fallback node - calls go silent when the contact says something unexpected. Always build the catch-all. * A robotic voice - pick a natural voice or hang-ups spike in the first ten seconds. * Not mapping outcomes back - without webhook results, GHL has no idea what happened on the call. * Wrong calling hours - set a sensible window like 9am to 7pm local time to avoid annoyed prospects and compliance issues. * Not A/B testing opening lines - small tweaks to the first sentence move answer and continuation rates more than anything else. SimpleTalk pricing - what to expect. Pricing changes over time, so always check simpletalk.ai for current rates. Generally you can expect a per-minute call charge plus a platform fee. If you are running high volume, it is worth negotiating a custom plan - providers are usually flexible at scale. At GHL Prime, Ghlprime include full SimpleTalk setup and conversation scripting as part of its Voice AI packages, so you are not left wiring webhooks alone. Want a SimpleTalk AI agent built and integrated? GHL Prime handles the full setup - agent creation, call scripting, GHL workflow integration, and outcome tracking. Ready in under a week. Need help implementing this in GoHighLevel? Its team builds, automates, and scales GoHighLevel systems for agencies every day. Book a free call and Ghlprime'll map out exactly what to ship next.

Arcytex
Jun 7th, 2026
GoHighLevel Workflow Automation: new AI Agent.

GoHighLevel Workflow Automation: new AI Agent. GoHighLevel workflow automation just changed: the new AI Agent action hands a trigger to an AI that tags, enriches, and replies from one prompt. Here's what it really automates - and what still needs a human. By Arcytex · GoHighLevel, Workflow Automation, AI Agents, CRM, Lead Follow-Up GoHighLevel's new AI Agent action turns gohighlevel workflow automation from a list of steps you build by hand into a single prompt you hand to an AI agent. A lead fills out a form, and the agent tags them, creates the opportunity, and replies on its own. It handles the repeatable 80% - the edge cases still need you. This post distills Nuno Tavares's video, This New GoHighLevel Feature Automates Everything For You. What is GoHighLevel's new AI Agent workflow action? It's a new step you can drop into any GoHighLevel workflow that hands the job to an AI agent instead of a chain of "if this, then that" actions. You give it a prompt describing what you want done, and the agent decides the steps and runs them. Here's the diff. The old way: a trigger fires, then you build every action by hand - add tag, create opportunity, send SMS, send email, wait, branch. The new way: a trigger fires, and you divert it to an AI agent with a prompt. The agent reads the contact, figures out what to do, and does it. It lives under Automations. Build a workflow, add your trigger, hit the plus, scroll down to AI Agent. It's still in beta, so treat it as powerful but not set-and-forget. How is this different from normal GoHighLevel automation? A normal automation is deterministic. You define every branch, so it does exactly what you built - no more, no less. That's great for predictable steps and terrible for anything that needs judgment. The AI Agent is the opposite. You describe the goal in plain language and let it reason through the specifics for each contact. In the video, a form submission triggers an agent that thanks the lead, tags them, enriches the record, checks for an existing opportunity, creates one if needed, generates a booking link, and sends a personalized text and email - all from one prompt. "Instead of you creating an AI automation that's going to have a bunch of steps, you now can just divert it to an agent and the agent will take care of everything afterwards." The trade-off is control. Deterministic workflows are boring and reliable. Agents are flexible and, because they reason each time, a little less predictable. You want the agent where personalization matters, and plain automation where the steps never change. What can the AI Agent actually do? When you add the action, GoHighLevel drops in a library of pre-built agent templates so you're not starting from a blank prompt. The ones shown in the video include: * Form lead follow-up * No-show appointment recovery * Facebook lead nurturing * Stale deal nudge * Research and enrich new contacts * Enrich and confirm new appointments * Quiz lead scoring and routing * Call transcript summary and action items * Instagram or Facebook comment-to-DM * Lead pipeline tracker (uses memory to check in as leads move through stages) Each template comes with a written prompt you edit to match your business - your pipeline name, your assigned user, your calendar, your tone. The agent also gets tools: it can read and update contacts, send data, hit webhooks, and connect out to apps like Notion and ClickUp, even via MCP. You pick the underlying AI model too, so you can trade cost for quality. That range is why this matters for more than lead capture. The same pattern drives AI that answers, follows up, and books on its own - the agent is just the brain wired into your existing GoHighLevel workflow automation. How do you set up an AI Agent workflow in GoHighLevel? The setup mirrors any workflow, with the agent as the payoff step. * Build the workflow and trigger. In Automations, create a workflow. Add the trigger that should start it - a form submission, a no-show appointment status, an Instagram comment, whatever fits the job. * Add the AI Agent action. Hit the plus, scroll to AI Agent, and pick a matching template. It auto-loads a prompt with the parts you need to swap marked in yellow. * Personalize the prompt. Replace the placeholders - assigned user, pipeline and stage name, business description, calendar link, and any tags to skip (like customer or appointment-booked). A fast trick from the video: paste the template prompt into an AI model that already knows your business, have it rewrite the prompt for you, then paste it back in. * Clear conflicts. Turn off older automations tied to the same trigger. In the video, an old 2023 contact form was still live and would have double-fired - so it got switched off first. * Test with a real submission. Fill out the form yourself and watch the execution log. You'll see the agent create the contact, add tags, create the opportunity, generate a booking link, and send the text and email - end to end. One number worth repeating: in the test, that entire run cost about 2 cents, mostly the outbound text. Which brings Arcytex to what this actually costs. What does the GoHighLevel AI Agent cost to run? The AI Agent is a premium action, so it isn't free like a standard workflow step. You pay a small per-run charge plus usage - the tokens the agent burns thinking and the messages it sends. In the video, one full form-to-follow-up run came in around 2 cents. That's cheap for a personalized reply, an enriched contact, and a booked-ready opportunity. But "2 cents" was one contact. Run it across every form, every no-show, and every Instagram DM at scale and the pennies add up, so watch your wallet balance early instead of finding out on the invoice. If you resell GoHighLevel under your own brand, you can mark the run cost up to your clients - the personalization is an easy upsell, and you're only doing the setup once per agent. The honest gotcha: "automates everything" is marketing. The title says it automates everything. It doesn't, and pretending otherwise will cost you. What it really automates is the repeatable 80% - the follow-ups that look the same every time. The edge cases still need a human: the angry reply, the enterprise lead who doesn't fit your pipeline, the weird question no prompt anticipated. Hand those to an agent and you get a confident, wrong answer sent automatically. And here's the part nobody says out loud: a badly-mapped agent automates your mistakes at scale. Point it at the wrong pipeline, feed it a sloppy prompt, or leave an old workflow firing alongside it, and you don't get a few bad follow-ups - you get hundreds, fast, before you notice. The feature is only as good as the system behind it. It's also in beta, which means the menu, the templates, and the pricing can all shift under you. That's the difference between clicking "AI Agent" and having it actually run your business. The dropdown is the easy part. Mapping it to your real pipeline, your messaging, and your fallbacks - and testing it before it touches a live lead - is the work. Frequently asked questions. Is the GoHighLevel AI Agent action free? No. It's a premium action, so each run carries a small charge plus usage costs for tokens and any messages sent. In the video, a full form-follow-up run cost about 2 cents. Test on yourself first and watch your wallet to learn your real per-run cost before scaling. Do I still need to build normal workflows? Yes, for anything predictable. Deterministic workflows are reliable and cheaper for fixed steps. Use the AI Agent where judgment and personalization pay off - first-touch lead replies, no-show recovery, comment-to-DM - and keep plain automation for steps that never change. Can I control what the AI Agent does? You control it through the prompt, the tools you enable, and the AI model you pick. The pre-built templates give you a starting prompt to edit for your business. But because the agent reasons each time, it's less predictable than a hard-coded workflow - so test it against real cases before trusting it live. Is it safe to use in production right now? It's still in beta. That means it works, but the feature can change, and it can make judgment calls you didn't intend. Keep it on the repeatable jobs, add fallbacks for edge cases, and clear any older automations on the same trigger so nothing double-fires. Get it built right the first time. The AI Agent action is the easy 10%. The value is the system underneath - the right trigger, a prompt mapped to your actual pipeline, the fallbacks for what AI shouldn't handle, and the testing that keeps it off your leads until it works. That's the work Arcytex do every day. Arcytex is 12x HighLevel Award winners with 1,000+ builds shipped, and Arcytex install GoHighLevel workflow automation that runs your follow-up without running your leads into a wall - backed by four written guarantees: zero downtime, on-time delivery, a 14-day money-back window, and no long-term contract. Want AI agents wired into your GoHighLevel the right way? Book a scope call and Arcytex'll map it to your setup. Liked this post? Ready to ship something real? 30 min · No pitch · Written plan either way.