Head of Marketing

Salary Range: 160000 to 160000 (Currency: USD) (Pay period: per-year-salary)

What You'll Do

• Marketing Strategy & Growth:                
• Own and optimize performance marketing across paid media, CRM (email/SMS), influencer, referral, and emerging channels.             
• Develop a comprehensive marketing strategy that fuels customer acquisition, retention, and engagement.             
• Oversee website strategy, conversion rate optimization, and guest booking experience, ensuring every touchpoint is frictionless and compelling.            
• Leverage data and analytics to measure marketing effectiveness, refine messaging, and allocate spend efficiently.             
• Drive localized marketing initiatives that increase studio traffic, including partnerships, community activations, and referral programs.           
• Identify and test new growth levers, from influencer marketing and ambassador programs to earned media and brand collaborations.           
• Brand & Creative Leadership:               
• Build and maintain a brand that people care about, ensuring the company’s messaging is compelling, consistent, and culturally relevant.             
• Develop and execute an always-on content strategy, creating brand excitement through storytelling, social media, and guest experiences.             
• Champion the company’s voice, visual identity, and positioning, ensuring all marketing efforts reflect our brand ethos.              
• Oversee creative development for campaigns, digital channels, and in-studio marketing materials.           
• Marketing Operations & Team Leadership:           
• Own the marketing P&L, budget allocation, and forecasting, ensuring resources are deployed for maximum impact.               
• Lead a multi-agency team and grow the company’s internal marketing capabilities across performance, brand, and lifecycle marketing.               
• Implement marketing automation tools to streamline appointment booking, guest outreach, and retention strategies.              
• Align cross-functional teams, including operations, product, and studio leadership, around marketing initiatives that drive studio performance.                       
• Measurement & Analytics:              
• Become the data expert on guest acquisition, retention, and revenue drivers, ensuring marketing efforts are deeply tied to business performance.              
• Build marketing dashboards and reporting structures to track KPIs, measure ROI, and inform future strategy.             
• Use guest insights and behavioral data to refine customer segmentation, messaging strategies, and lifetime value optimization.        

What You Need

• 4-8 years of experience in marketing, business operations, management consulting, or growth strategy.     
• At least 1-2 years in performance marketing, including paid media, email, and lifecycle marketing.          
• Proven experience managing marketing budgets and P&L performance.      
•  Strong analytical skills, with proficiency in Excel, Google Analytics, or other BI tools.        
• Experience building and scaling marketing programs at a high-growth startup, consumer brand, or innovative service business.            
• Familiarity with brand marketing and organic growth, including content, community, influencer marketing, or experiential activations.            
• Bonus if you have:               
• Experience in consumer services, healthcare, dental, beauty, wellness, or retail.       
• Background in DTC, multi-location businesses, or early-stage startups.
• Hands-on experience with marketing automation and retention strategies.           

Salary & Benefits

• Location: Hybrid role in Los Angeles, CA. ( West Hollywood area).             
• Salary: $160k + equity.                 
• Commuter, health, and wellness perks.          
• Complimentary services and products.         
• Health, Dental, and Vision Insurance.             
• Monday through Friday, regular business hours.