Staff Marketing Data Scientist
Posted on 1/20/2024
INACTIVE
SoFi

1,001-5,000 employees

Lender and financial services provider
Company Overview
SoFi’s mission is to help people reach financial independence to realize their ambitions.
Financial Services
Data & Analytics
Venture Capital

Company Stage

N/A

Total Funding

$6.2B

Founded

2011

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

12%
Locations
San Francisco, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Python
Airflow
NoSQL
R
SQL
Tableau
Marketing
Apache Hive
Data Analysis
Snowflake
CategoriesNew
Data & Analytics
Growth & Marketing
Requirements
  • 6+ years of hands-on marketing analytics
  • Experience in campaign management and execution, preferably in financial services
  • Bachelor’s degree in Computer Science, Math, Physics, Engineering or quantitative field
  • Experience with using Airflow to build Data Pipelines in Snowflake
  • Data Engineering exposure in a marketing environment
  • Strong knowledge of databases and related languages/tools such as SQL, NoSQL, Hive, etc
  • Strong programming skills in Python and R
Responsibilities
  • Develop and execute comprehensive marketing plans and programs to support marketing acquisition and revenue objectives
  • Lead development, implementation and continuous improvement of campaign data, strategies and processes
  • Cultivate strong partnerships with various departments to identify improvements to campaign execution and results
  • Identify opportunities to improve marketing efficiency such as campaign process improvements
  • Research, analyze and monitor financial and technological factors to identify marketing opportunities
  • Translate business goals into actionable tactics and campaigns informed by data
  • Support partners with ad hoc analysis requests
  • Synthesize data into succinct presentations that influence senior management decision making
  • Focus on what’s best for the company
Desired Qualifications
  • Knowledge of statistical modeling or machine learning
  • Proficiency in Tableau
  • Experience with experimentation and hypothesis testing
  • High EQ with ability to influence outcomes and communicate technical content to general audiences