Coursera was launched in 2012 by two Stanford Computer Science professors, Andrew Ng and Daphne Koller, with a mission to provide universal access to world-class learning. It is now one of the largest online learning platforms in the world, with 148 million registered learners as of March 31, 2024.
Coursera partners with over 325 leading university and industry partners to offer a broad catalog of content and credentials, including courses, Specializations, Professional Certificates, Guided Projects, and bachelor’s and master’s degrees. Institutions around the world use Coursera to upskill and reskill their employees, citizens, and students in fields such as data science, technology, and business. Coursera became a B Corp in February 2021.
Join us in our mission to create a world where anyone, anywhere can transform their life through access to education. We’re seeking talented individuals who share our passion and drive to revolutionize the way the world learns.
We at Coursera are committed to building a globally diverse team and are thrilled to extend employment opportunities to individuals in any country where we have a legal entity. We require candidates to possess eligible working rights and have a compatible timezone overlap with their team to facilitate seamless collaboration. As a remote-first company, our interviews and onboarding are entirely virtual, providing a smooth and efficient experience for our candidates.
Job Overview:
The Marketing & Communications team is responsible for connecting the world to lifelong transformative learning. They also work to shape public conversations on the future of education and work. The team is currently focused on bringing new learners to the site, connecting students to degree programs, attracting new enterprise customers — including businesses, governments, and campuses — and creating a marketing system that nurtures learners throughout their professional lives.
As a Degree Marketing Associate, you will partner with Degree Marketing Managers to manage the operational aspect of successful recruitment cycles and achieve cohort goals for our certificate and degree programs, while building the future success of the programs. With guidance from the Director of Degree Marketing for North America, you’ll build, manage, and communicate the program value propositions through a comprehensive operational plan to reach potential students, nurture qualified leads through the consideration cycle to the point of application submission and enrollment, and coordinate with marketing departments at our partner universities.
You will directly impact the growth and success of our degree programs and help shape the future of higher education. The right candidate will feel comfortable working in a lean, performance-driven environment while maintaining a strong sense of team and collaboration.
Responsibilities:
- Partner with Degree Marketing Managers to drive the marketing and recruitment strategy for a portfolio of degree and certificate programs
- Support the development and management of operational plans for your assigned programs - ensuring all email sends, promo units, etc, are deployed on schedule
- Write copy and gain approval for email nurture series, promotional emails, content marketing blogs, onsite descriptions, social posts, and more
- Track and report on marketing metrics internally, prep for sharing externally, and suggest improvements
- Work with the Coursera creative team to create visual assets, support the maintenance of image asset folders, and finalize image asset guidelines across your assigned degree programs
- Work with cross-functional marketing team members (Email, PR, SEO, Social Media, Growth, Partner management teams, etc) to support new degree learner acquisition
Basic Qualifications:
- 2+ years of marketing experience for high-consideration products
- Experience writing targeted and compelling copy for various marketing channels, such as Email or Blogs, as well as various audiences
- Experience with email operational planning, tools, and execution
- Experience analyzing key metrics and crafting tactics based on the analysis
- Demonstrated history of managing multiple tasks successfully and hitting deadlines
Preferred Qualifications:
- Marketing experience for Higher Education or high-consideration consumer products
- Hands-on experience using email marketing tools, such as Braze
- Experience with web analytics tools, paid promotion platforms, marketing automation technology, and others
- Background in developing marketing campaigns and turning results into actionable learnings
- Knowledge of HTML and comfort with SQL queries, as well as a willingness to learn
- Experience working in partner-facing environments (i.e. client-facing)
If this opportunity interests you, you might like these courses on Coursera:
Compensation:
Our job titles may span more than one career level. The starting base pay for this role is between69,000 and99,000. The actual base pay is dependent upon many factors, such as: training, transferable skills, work experience, business needs, and location. The base pay range is subject to change and may be modified in the future. This role may also be eligible for bonus, equity, and benefits.
Coursera is an Equal Employment Opportunity Employer and considers all qualified applicants without regard to race, color, religion, sex, sexual orientation, gender identity, age, marital status, national origin, protected veteran status, disability, or any other legally protected class.
If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, please contact us at
[email protected].
