Full-Time

Sales Representative

Deadline 6/22/27
Daktronics

Daktronics

1,001-5,000 employees

Sells LED displays and related services

Compensation Overview

$72k - $100k/yr

+ Bonus

No H1B Sponsorship

Portland, OR, USA + 1 more

More locations: Vancouver, WA, USA

Hybrid

Home office allowed when not traveling; expect 15% overnight travel (2-6 days per trip).

Category
Sales & Account Management
Required Skills
Sales
Lead Generation
Salesforce

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Requirements
  • Bachelor’s degree. Preferred majors include sales, marketing, entrepreneurial studies, economics, communications, or advertising.
  • Prefer two (2) years direct selling experience.
  • Demonstrated ability to learn technical product quickly.
  • Communication skills including good verbal and written skills, ability to develop and present winning presentations of Daktronics products and services and negotiate contracts favorable to Daktronics.
  • Experience selling product values and features. Must demonstrate ability to successfully negotiate price without being the lowest price supplier.
  • Understand basics of proposal and sales agreement language to negotiate/finalize agreements in conjunction with the Daktronics Legal Group.
  • Motivated and a team-player. Initiative to solve problems and seek improvement. Goal-oriented with proven leadership capability.
  • Computer skills to best utilize Salesforce, Microsoft Team meetings, web navigation, and internal electronic systems.
  • Effectively exercise discretion and independent judgment.
  • Work schedule may include evenings and weekends for presentations, trade shows, and meetings.
  • The selected individual must be able to travel by air and ground and comply with the Daktronics Driver Eligibility Policy to begin and maintain employment. This requirement will be verified through a motor vehicle record (MVR) check conducted in accordance with applicable federal, state, provincial, and local laws. Overnight travel is about 15% of time with range of 2-6 days per trip, which may include two weekends per year. Most travel are day trips.
  • Ability to work from a home office when not traveling.
  • Fluent in English, written and verbal.
  • Applicants must be 18 years of age or older.
  • Daktronics does not sponsor, renew, or extend immigration visas for this position.
Responsibilities
  • You will develop and successfully execute a plan for selling products and services at an acceptable order volume and profit margin in your designated territory.
  • You will sell into the On-Premise, High School Park & Recreation and Out-of-Home markets which includes calling on direct end-customers, resellers, dealers, audio visual companies, K-12 schools, Junior colleges, architects, consultants, contractors, and sign designers.
  • You will be responsible for promoting Daktronics products/services, during in-person meetings, video conferencing, and product demonstrations.
  • You will generate orders through financing options such as Daktronics Sports Marketing and leasing partners.
  • You will create business through consultative selling by demonstrating the need for Daktronics product offerings.
  • You will assist in having Daktronics products qualified or specified in proposal requests, purchasing cooperatives, or consultant recommendations. You will leverage orders through purchasing co-ops, as applicable.
  • You will grow the active sales opportunities through referrals, lead generation and qualification, product replacement opportunities, proactive prospecting, and sustainable relationships. You will promptly follow up on marketing campaigns or trade show leads. These activities will be documented in a timely manner using Salesforce CRM.
  • You will be the Daktronics expert consultant with an in-depth understanding of Daktronics products capabilities, features, functions, and operations to best meet the customer’s vision. Product knowledge will include video systems, standard scoring equipment, audio equipment, electronic message centers, LCD displays, direct view LED displays, and frontend control equipment for all product offerings. To become the Daktronics expert, you will actively participate in all product and sales trainings.
  • You will work effectively as a team member. Work with limited daily supervision.
  • Become knowledgeable and follow Daktronics’ policies, processes, and procedures.
Desired Qualifications
  • Action Oriented – taking on new opportunities and tough challenges with a sense of urgency, high energy, and enthusiasm.
  • Communicates Effectively – developing and delivering multi-mode communications that convey a clear understanding of the unique needs of different audiences.
  • Customer Focus – building strong customer relationships and delivering customer-centric solutions.
  • Interpersonal Savy – relating openly and comfortably with diverse groups of people.
  • Drives Results – consistently achieving results, even under tough circumstances.
  • Instills Trust – gaining the confidence and trust of others through honesty, integrity, and authenticity.
  • Collaborates – building partnerships and working collaboratively with others to meet objectives.
  • Business Insight - applying knowledge of business to advance the organization's goals.
  • Networking – effectively building formal and informal relationship networks.
  • Persuasive – using compelling differentiators to gain support and commitment.
  • Resiliency – ability to rebound from setbacks and adversity when facing difficult situations.
  • Situational Adaptability – adapting approach and demeanor in real time to match the shifting demands of different situations.

Daktronics designs, sells, and services electronic scoreboards and digital display systems, including LED video displays and digital billboards for sports venues, shopping malls, transportation agencies, healthcare facilities, and other customers in the UK and worldwide. Its products are customized for each client and supported by services from creative design and event production to sports marketing, installation, and ongoing operation. The company differentiates itself through tailored, end-to-end solutions and strong local service (notably in the UK), financing options, and a software platform called Venus Control Suite that lets customers manage and control their displays. Its goal is to help clients engage audiences and maximize the return on their digital display investments by providing high-quality products, comprehensive support, and efficient management tools.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Brookings, South Dakota

Founded

1968

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Simplify Jobs

Simplify's Take

What believers are saying

  • Fiscal 2026 net sales rose 11% with 18.5% high school video growth and 25% international expansion[3].
  • New Mexico facility starting July 2026 boosts manufacturing flexibility and supports export growth[3].
  • Grass Valley partnership integrates Camino real-time rendering with production equipment, showcased at InfoComm 2026[5].

What critics are saying

  • SOFR borrowings spike could trigger credit covenant breach within 6–12 months, risking existential default[1].
  • $19.3M affiliate loan defaults in 2025–2026 erode liquidity for core LED production within 12–18 months[1].
  • Build America tariffs supporting $89M transportation orders could weaken if 2026 midterm elections shift policy[1].

What makes Daktronics unique

  • LiveWrx enables real-time high school fan polls without app downloads, launched July 2026[1].
  • Venus Control Suite offers cloud-based scheduling and proof-of-play for global display networks[5].
  • 1.8mm narrow pixel pitch dvLED delivers crisp imagery for custom formats like SBB Clock replica[4].

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Benefits

401(k) Retirement Plan

Employee Stock Purchase Plan

Employee Assistance Program

Disability Insurance

Unpaid Time Off

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

4%
Signshop
Jul 7th, 2026
100-Foot-Wide LED display at Los Angeles Union Station.

100-Foot-Wide LED display at Los Angeles Union Station. July 7, 2026 Daktronics of Brookings, South Dakota, partnered with Morlin Asset Management to deliver a large-scale LED video display at Los Angeles Union Station, one of the busiest transportation hubs in the United States, ahead of a high-profile sporting event held near the station. The display serves as a focal point within the historic station. Spanning approximately 16 feet tall and nearly 100 feet wide, it creates a large-scale LED canvas with multiple content zones, enabling the presentation of event-related programming, advertising and transit information across three distinct viewing areas. To maintain the architectural integrity of the station, a truss system was installed to support the LED display within the space, enabling the display to be movable. Morlin Asset Management approached Daktronics in December 2025 seeking a flexible, high-impact display solution capable of adapting to changing content needs. Daktronicshosted demonstrations of multiple pixel pitch options for Morlin and LA Metro representatives in January 2026. The project moved quickly from concept to installation, becoming operational on June 1. Daktronics provided the LED display hardware, including the mounting system and processing technology for the installation, delivering a solution designed for reliability and visual performance in a high-traffic environment. "This project required fast coordination and execution to meet a tight timeline," said Spencer Degen, Daktronics vice president of transportation. "From initial concept through installation, teams worked together to deliver a flexible display solution that supports a variety of content and enhances the experience at Union Station." Morlin Asset Management led the project coordination effort, bringing together stakeholders and managing implementation details to deliver the installation on schedule.

Daktronics
Jun 16th, 2026
Boost your sign business at Daktronics Sales Expo 2026 - A free digital signage event.

Boost your sign business at Daktronics Sales Expo 2026 - A free digital signage event. Daktronics Sales Expo 2026 is coming up, and Daktronics, Inc. is excited to welcome sign company partners back for another year! This free digital signage expo is designed specifically for sign companies looking to grow their business, strengthen sales strategies and explore the latest in LED display technology. Whether you're new to digital signage or a seasoned pro, this sign industry event is packed with training and networking opportunities to help your business grow. With hands-on learning, expert insights and real-world applications, you'll gain practical knowledge you can bring back to your team and customers right away. Its tuition-free seminar provides the tools, tips and technology to help increase digital sales for sign companies. You'll also have multiple opportunities for roundtable discussions, gaining valuable perspectives from both your peers and Daktronics experts. Throughout the event, you can explore the latest digital display technology and even tour its manufacturing facility and comprehensive testing center, Lab Services. A highlight: the annual Sign Design Contest. One of the most anticipated parts of Sales Expo is the Sign Design Contest, where sign company partners showcase their best digital installations. From creative LED displays to innovative applications, this contest highlights the possibilities of digital signage and celebrates the success of its sign company partners. What to expect at this free digital signage expo. September 16th-18th, 2026 Daktronics Headquarters in Brookings, South Dakota Sales Expo includes a mix of optional activities and structured sessions designed to maximize your experience. Pre-Event Optional Sessions: (Highly recommended for first-time attendees) * Wednesday morning: Daktronics Brookings Plant & Lab Services Tour * Wednesday morning: Venus Control Suite Software Basics Training Main Event: * Sessions run Wednesday afternoon through Thursday evening Post-Event Optional Activities: * Friday morning: Pheasant Hunting & Golfing NOTE: All meals and activities - even optional ones - are provided by Daktronics. Attendees are responsible for their own travel and hotel accommodations. Expand your expertise with DST training. Sign company technicians can also take advantage of Daktronics DST (Digital Sign Technician) certification offered alongside Sales Expo. This hands-on training helps build confidence in installation, troubleshooting, and service, so your team is better prepared to support customers in the field. Whether you are certifying new technicians or strengthening your existing team's skills, DST training provides practical experience you can put to work right away. Travel and hotel Information for attendees. Sales Expo sessions will be held at its Brookings headquarters: 201 Daktronics Dr, Brookings, SD 57006 Airline Information: * Sioux Falls Regional Airport (FSD): Approximately 50 miles from Brookings * Minneapolis-Saint Paul International Airport (MSP): Approximately 200 miles away Accommodations: Daktronics has reserved room blocks at: * Hampton Inn * Comfort Suites Ask for the "Daktronics Sales Expo" rate when booking. Both hotels are within walking distance of headquarters. For additional lodging and local activities, visit: visitbrookingssd.com Make the most of your visit. While you're in Brookings, take time to explore the community from local dining to outdoor activities. Planning ahead helps you get the most out of both the event and your stay. Don't miss Sales Expo 2026. Don't miss the opportunity to attend one of the premier sign industry networking events of the year. Whether you're looking to grow your digital signage offerings, build relationships or gain new insights, Sales Expo is designed to support your success.

Daktronics
Jun 15th, 2026
Auviso and Daktronics deliver SBB Clock replica for new rail hall verkehrshaus der schweiz.

Auviso and Daktronics deliver SBB Clock replica for new rail hall verkehrshaus der schweiz. "Railway Experience Switzerland" exhibition now combines historic vehicles with digital applications and interactive elements. BROOKINGS, S.D. - June 15, 2026 - Daktronics (NASDAQ-DAKT) of Brookings, South Dakota, in conjunction with AV integrator Auviso, has manufactured and delivered a high-resolution dvLED display for "Railway Experience Switzerland," a new rail hall in Luzern, Switzerland. The project features a smaller version of the iconic SBB clock as a visual highlight in the exhibition. The hall was opened to visitors to experience for the first time in late 2025. Since then, thousands of guests have experienced the exhibition. "The exhibition allows visitors to design their own railway visions, immerse themselves in virtual professional worlds or marvel at the renewed Gotthard railway model," said Markus Bucher, team lead for LED solutions at Auviso. "We are pleased to be part of this forward-looking project." dvLED Display Details The new LED SBB clock replica features a 1.8-millimeter pixel spacing for crisp, clear, high-resolution imagery visible within one meter of the display. It features a 2.14-meter radius to share the information desired by the new rail hall exhibition. "We are excited to see that there is now a creative solution being a small version of the SBB Clock in front of their headquarters," said Rolf Bauer, Daktronics regional sales manager. "By the creativity of our design and Auviso's talent, we were able to realize this very custom display format." Daktronics offers a line of narrow pixel pitch LED displays ranging from 2.5 millimeters down to 0.7-millimeter pixel spacings. This product line brings expansive opportunities to those spaces commonly associated with LCD technology to create luxurious and immersive environments, share artistic digital content or show detailed, high-quality video. About Daktronics. Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com. Also find Daktronics, Inc. at: Safe Harbor Statement Cautionary Notice: In addition to statements of historical fact, this news release contains forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995 and are intended to enjoy the protection of that Act. These forward-looking statements reflect the Company's expectations or beliefs concerning future events. The Company cautions that these and similar statements involve risk and uncertainties which could cause actual results to differ materially from its expectation, including, but not limited to, changes in economic and market conditions, management of growth, timing and magnitude of future contracts, and other risks noted in the company's SEC filings, including its Annual Report on Form 10-K for its 2018 fiscal year. Forward-looking statements are made in the context of information available as of the date stated. The Company undertakes no obligation to update or revise such statements to reflect new circumstances or unanticipated events as they occur. MEDIA RELATIONS: Justin Ochsner tel 605-692-0200

Daktronics
May 11th, 2026
Daktronics technology fuels Street Media Group's rapid Multi-State expansion.

Daktronics technology fuels Street Media Group's rapid Multi-State expansion. Colorado-based operator scales digital billboard network into new U.S. markets with support from long-standing Daktronics partnership. BROOKINGS, S.D. - May 11, 2026 - Daktronics (NASDAQ: DAKT) of Brookings, South Dakota, is highlighting the growth of Street Media Group (SMG), a 16-person out-of-home (OOH) company leveraging Daktronics digital display technology to grow rapidly across multiple states. What began as a hyperlocal Northern Colorado operator is now expanding into Kentucky, Nebraska and New Jersey, demonstrating how small, agile companies can scale successfully with reliable digital out-of-home (DOOH) technology and a strong manufacturing partner. For more than a decade, Daktronics and SMG have collaborated to deploy digital billboards, campus signage and community-focused displays across diverse markets. This long-standing partnership plays a key role in helping SMG grow its footprint while maintaining high-quality standards, dependable operations and efficient service. "Our growth into new states has been exciting - and Daktronics has been a huge part of making that possible," said Ashley Steinbach, general manager at Street Media Group. "When we take on a new market or a challenging site, we know we're not doing it alone. Their team listens, collaborates and problem-solves with us. That kind of partnership gives a small team like ours the confidence to think bigger, move faster and deliver high-quality displays our advertisers can trust." Bringing Digital Innovation to Colorado State University Part of SMG's growth includes a unique deployment at Colorado State University (CSU), where Daktronics displays serve multiple purposes: paid advertising, university-branded messaging and real-time safety notifications. This model provides CSU with new revenue opportunities and instant communication tools while giving SMG a compelling new environment for digital placements. Technology Behind SMG's Multi-State Growth Street Media Group's Daktronics installations include a variety of digital billboard configurations tailored to roadway visibility, zoning requirements and community settings. From traditional roadside displays to tight-pitch pedestrian units, Daktronics provides SMG with options that match each environment so they can apply the right technology for reliability and regulatory compliance. This streamlined approach ensures consistent quality across different markets and supports SMG's ability to expand quickly without sacrificing operational efficiency. "I've spent a lot of time with the Daktronics service and support teams, and they've been fantastic," added Steinbach. "They remember details, take feedback seriously and truly listen. It feels like a partnership where our success matters." "Street Media Group shows what's possible when a forward-thinking operator pairs smart expansion strategy with reliable digital technology," said Joni Schmeichel, OOH marketing strategist, Daktronics. "Their new markets, campus partnerships and innovative use of digital networks are great examples of how DOOH can support both business growth and community communication." As SMG continues to identify new installation opportunities across the country, Daktronics will support future deployments with evolving technology options, including dynamic content tools, light-direct solutions and pedestrian-focused displays. About Street Media Group. Street Media Group is an out-of-home advertising company specializing in high-impact digital and static displays across Northern Colorado and expanding markets throughout the United States. Founded on decades of industry experience, the company delivers roadside, transit and campus-based advertising solutions that connect brands with audiences in meaningful and measurable ways. With a commitment to quality, innovation and community partnership, Street Media Group continues to grow its footprint through strategic development, strong customer relationships and a focus on exceptional service. Learn more at streetmediagroup.com. About Daktronics. Daktronics helps its customers to impact their audiences throughout the world with large-format LED video displays, message displays, scoreboards, digital billboards, audio systems and control systems in sport, business and transportation applications. Founded in 1968 as a USA-based manufacturing company, Daktronics has grown into the world leader in audiovisual systems and implementation with offices around the globe. Discover more at www.daktronics.com. Also find Daktronics, Inc. at: MEDIA RELATIONS: Justin Ochsner tel 605-692-0200

Daktronics
May 8th, 2026
Stewart's Shops builds a local-first Retail Media Network With Daktronics and Vengo.

Stewart's Shops builds a local-first Retail Media Network With Daktronics and Vengo. Stewart's Shops, a 400+ location convenience store chain in New York, Vermont and New Hampshire, uses Venus Control Suite from Daktronics to power a growing, hyperlocal Retail Media Network. By blending community-focused content with programmatic revenue through Vengo, they've created a unique model that drives engagement, supports local advertisers, and generates passive income at scale. The hometown c-store building a modern Retail Media Network. Stewart's Shops has been part of Northeast communities for decades, known for fresh coffee, famous ice cream, and a genuine hometown feel. Behind the scenes, their marketing team is lean, hands-on, and remarkably resourceful. Melissa Kreider, Creative Director for Stewart's Shops, says, "We try to be the hometown convenience store... we fit the community that we're in." From dvds to dynamic digital signage. With 400+ convenience stores and a five-person creative team, Stewart's manages everything from packaging and private-label graphics to video production and advertising. Their single in-store LCD screen per location has evolved dramatically - from DVD loops in the early days to a full Retail Media Network powered by Daktronics Venus Control Suite. Originally placed near the checkout counter, Stewart's moved their LCD screens into more central "decision points" like coffee stations, creating better sightlines and higher engagement. Each one is mounted in a highly visible, central location. One screen per store works beautifully because: * Their stores are small and intentionally intimate * The screen is visible from almost anywhere * The content reinforces their hyperlocal identity Kreider says the transition from legacy systems to Venus Control Suite was "perfectly smooth." Venus Control Suite now allows the Stewart's team to centrally manage every display across its network. There's no store-level control, no fragmentation, and all content is aligned with brand priorities. Hyperlocal advertising: A win for the community. One of the most unique aspects of Stewart's Shops is how they use their screens to support local advertisers. They sell ad space directly to car dealers, real estate agents, Taekwondo studios, landscapers, and Airbnb cleaners in the Adirondacks. "I love that we're advertising your local landscaper or your local Taekwondo place," says Kreider. "If it's hyperlocal, it feels more relevant to the customer." Of course, Stewart's ads always remain a priority, protected through tiered scheduling and guardrails. Expanding into programmatic revenue with Vengo. Stewart's Shops first explored programmatic on their own, but challenges around impression multipliers and measurement led them to Vengo. Through Daktronics and Vengo's integration, Venus Control Suite customers like Stewart's can activate programmatic opportunities with just a few clicks. Once the setup was in place - mapping 400+ store addresses, screen types, coordinates, etc. - the program became effortless. "It was a heavy lift on the front end," says Kreider, "but now it's passive income - it just happens." Why Vengo works for Stewart's Shops. * Vengo handles impression data, dayparting, and ad performance * Stewart's retains brand control (they approve all advertisers) * The network appeals to large accounts like state lotteries * Vengo occupies 25% of Stewart's total playlist, leaving the rest for internal and local ads Getting major players like the New York State Lottery and Vermont Lottery on board was key, as those categories fit their customers and have natural alignment with their products. Balancing music, audio ads, silent ads & programmatic. Stewart's Shops runs a uniquely complex in-store media ecosystem, with a combination of: * Background music * Stewart's audio ads * Stewart's silent ads ("silent slates") * Direct-sold local ads * Vengo programmatic ads Scheduling must protect the customer experience, Kreider explains. They guarantee three local ad plays per hour and cap the number of paid advertisers per store. Through careful planning, they manage what is effectively 400 individual TV networks. With Daktronics hardware and Venus Control Suite at the core, and Vengo providing programmatic lift, Stewart's Shops has built a model that other regional c-stores, grocery chains, and on-premise retailers can learn from. Ready to build or expand your Retail Media Network? Daktronics helps customers inform, engage, and inspire through dynamic digital displays - supporting c-stores, OOH networks, retail chains, and on-premise environments around the world. Whether you're starting with one screen or scaling to hundreds, Daktronics, Inc. is here to help you grow.