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Publicis Groupe

Runs advertising and digital transformation services

Senior Data Scientist

Data ScienceUpdated on Nov 10
Full-timePlano, TX, USA$88.5k - $121.1k /yrIn-person

About the Job

Requirements

  • Hands-on experience mining data for decision-focused insights.
  • Expertise in statistical and analytical methods, especially regression analysis, causal inference, experimentation, and machine learning.
  • Hands-on experience with Python or R and SQL, and with distributed or cloud computing platforms such as Hadoop or GCP.
  • Demonstrated interest in applying analytics to marketing problems such as media optimization, customer experience, segmentation, and targeting.
  • Comfort with ambiguity and the judgment to bring structure and process where none yet exists.
  • Familiarity with generative AI tools such as ChatGPT or Google Gemini, and with prompt-based workflows, is a plus, especially for coding, research, ideation, and content generation.
  • A Bachelor’s or Master’s degree in a quantitative field such as statistics, mathematics, econometrics, operations research, data science, computer science, engineering, marketing, or social science methods is preferred.

Responsibilities

  • Translate and reframe marketing and business questions into analytical plans.
  • Use distributed computing systems to ingest, access, and integrate disparate big data sources.
  • Conduct extensive exploratory analysis to identify relevant insights, useful transformations, and analytical applications.
  • Apply quantitative techniques, including statistical and machine learning methods, to uncover latent patterns in the data.
  • Build and test scalable data pipelines or models for real-time applications.
  • Summarize, visualize, communicate, and document analytic concepts, processes, and results for technical and non-technical audiences.
  • Collaborate with internal and external stakeholders to establish clear analytical objectives, approaches, and timelines.
  • Share knowledge, debate techniques, and conduct research to advance the collective knowledge and skills of the Data Science practice.

Desired Qualifications

  • Familiarity with Spark and/or Linux.

About the Company

Publicis Groupe

Runs advertising and digital transformation services

Publicis Groupe runs advertising, media buying and digital transformation services for companies that want to reach consumers, coordinate campaigns and improve their business systems. Its agency network includes creative and media specialists, while Publicis Sapient builds and modernizes the technology behind clients' operations. Epsilon adds customer data and marketing technology that connect brands with audiences and measure campaign results. Clients pay for consulting, campaign creation and execution, with production and media costs billed through alongside the group's service work. Founded in 1926, Publicis Groupe is headquartered in Paris, France.

Company size
10,001+
Company stage
IPO
Headquarters
Paris, France
Founded
1926

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