Lead Media and Demand Generation

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The Royal Caribbean Group’s Celebrity Cruise lines brand has an exciting career opportunity for a full-time Lead of Media and Demand Generation reporting to the Senior Director, Media and Demand Generation.

This position will be based in Miami.

Position Summary:

The Lead, Media and Demand Generation is a hands-on digital campaign execution role responsible for building, testing, launching, and troubleshooting advertiser campaigns across Royal Caribbean Group’s owned digital channels.

Over the next 6–12 months, the role will primarily support three platforms/channels:

• Email / Salesforce Marketing Cloud (approximately 60%) - Build and deploy advertiser email campaigns and placements within existing guest communications.
• Mobile App / Koddi (approximately 20%) - Configure and manage advertiser placements within RCG’s mobile app.
• Survey / Qualtrics (approximately 20%) - Build and deploy post-campaign guest surveys used to measure advertiser impact.

Longer-term, the role will primarily support email.

As such, the ideal candidate brings a strong foundation in Salesforce Marketing Cloud and hands-on email development, with the technical aptitude and willingness to quickly learn Koddi, Qualtrics, and other platforms as the Media Network evolves.

The role works closely with Campaign Managers to translate approved campaign plans into technically sound, high-quality executions.

Essential Duties and Responsibilities:

General Campaign Operations

• Manage multiple concurrent campaign components and deadlines, proactively flagging missing assets, approvals, dependencies, or launch risks.
• Follow established build, QA, deployment, and escalation processes to ensure accurate and timely execution.
• Partner closely with Campaign Managers to resolve issues and keep campaigns on track.

Email / Salesforce Marketing Cloud (approximately 60%)

• Build, configure, test, and deploy advertiser campaigns and placements in Salesforce Marketing Cloud, including dedicated emails and advertising within existing guest communications.
• Translate campaign briefs into channel execution, including creative, links and tracking, audiences, targeting, deployment timing, and other campaign settings.
• Develop and modify HTML / CSS email templates, including personalization and dynamic content where required.
• Conduct test sends and pre-launch QA; troubleshoot rendering, content, link, tracking, and deployment issues.
• Monitor live deployments and make standard campaign adjustments as needed.

Mobile app / Koddi (approximately 20%)

• Configure and traffic advertiser placements within the Royal Caribbean Group mobile app using Koddi.
• Set up campaign parameters including creative, placement, audience and targeting, flight dates, frequency, and tracking.
• QA campaigns before launch and validate that placements are serving correctly once live.
• Troubleshoot routine delivery issues and escalate more complex platform issues to Product / Technology partners.

Survey / Qualtrics (approximately 20%)

• Build and deploy advertiser brand-lift and post-campaign surveys in Qualtrics using established survey templates and measurement approaches.
• Configure survey logic, audiences, links, deployment timing, and other settings.
• QA surveys prior to deployment and troubleshoot execution issues.
• Coordinate with the Measurement team to ensure surveys are set up to support required campaign reporting.

• Performs other duties as required.

This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees will be required to perform any other job-related duties assigned by their supervisor or management.

Qualifications, Knowledge and Skills:

• 5+ years of hands-on experience with Salesforce Marketing Cloud, CRM / email campaign execution, marketing operations, or a closely related field.
• Demonstrated experience building, testing, and deploying email campaigns in Salesforce Marketing Cloud.
• Working knowledge of HTML / CSS for email, including the ability to modify templates and troubleshoot common rendering and tracking issues.
• Strong attention to detail and comfort working directly in technical marketing platforms.
• Strong troubleshooting skills and ability to diagnose routine campaign and platform issues independently.
• Ability to manage multiple campaigns and deadlines while communicating clearly with cross-functional partners.
• Experience with Koddi, Qualtrics, ad serving, mobile-app advertising, or survey deployment is helpful but not required.
• Curiosity and willingness to learn new platforms quickly as the Media Network technology stack evolves.

We know there's a lot to consider. As you go through the application process, our recruiters will be glad to provide guidance, and more relevant details to answer any additional questions. Thank you again for your interest in Royal Caribbean Group. We'll hope to see you onboard soon!

The position is not eligible for work authorization sponsorship.

Agency and Third-Party Submissions: Please note this is a direct search by the Company, and applications through agencies and other third parties will not be accepted, nor will fees be paid for unsolicited resumes. Any unsolicited resumes will be considered the Company's property. 

It is the policy of the Company to ensure equal employment and promotion opportunity to qualified candidates without discrimination or harassment on the basis of race, color, religion, sex, age, national origin, disability, sexual orientation, sexuality, gender identity or expression, marital status, or any other characteristic protected by law. Royal Caribbean Group and each of its subsidiaries prohibit and will not tolerate discrimination or harassment.

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