Full-Time
Senior Brand Manager
Updated on 8/21/2026
Everyday Dose
51-200 employees
Coffee with mushrooms and nootropics
No salary listed
Remote in USA
Remote
 Growth & Marketing (1) |
|---|
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- At least 6 years of experience in brand management or an equivalent marketing role, ideally in consumer packaged goods.
- A track record of developing and executing integrated brand plans and go-to-market strategies.
- Experience in a direct-to-consumer-first business with omnichannel exposure across Amazon and retail.
- The ability to translate consumer insights and brand strategy into resonant marketing.
- Strong instincts for culture, creativity, and compelling brand storytelling.
- Strong project management skills and the ability to move quickly across multiple workstreams.
- The ability to collaborate cross-functionally across an organization.
- Clear communication, problem-solving, and independent decision-making skills.
- Ownership, initiative, originality, and the ability to thrive in a fast-paced environment.
- Develop go-to-market strategy for campaigns and launches, from positioning and creative through integrated execution.
- Build brand plans in partnership with creative, channel, social, events, and partnerships teams.
- Translate consumer insights and brand strategy into activations that drive awareness, trial, and loyalty.
- Support the brand’s execution across direct-to-consumer, Amazon, retail, and other channels while maintaining cohesion.
- Identify opportunities to extend the brand into culturally relevant moments across social, events, and partnerships.
- Support product and brand partnerships that drive affinity, acquisition, and retention.
- Partner with cross-functional teams to keep initiatives aligned, progressing, and on strategy.
- Use data, consumer response, and cultural feedback to refine the approach over time.
- Report performance, learnings, and priorities to cross-functional partners.
- Bring original ideas and continually improve how the brand appears in the world.
- Experience in consumer packaged goods.
1) What the company does: Everyday Dose creates a coffee-based drink that blends coffee with functional mushrooms, collagen protein, and nootropics to support focus, energy, immunity, and gut health. 2) How the product works: The DOSE formula combines caffeine with mushrooms, collagen, and nootropics to activate mood and learning chemicals (dopamine, oxytocin, serotonin, endorphins) without the usual caffeine crash, aiming for smoother energy and better digestion. 3) How it differs from competitors: It is the first mushroom company to pair functional mushrooms with collagen and nootropics in a single daily dose, addressing energy, gut health, and cognition rather than just caffeine, and it emphasizes a science-based response to caffeine metabolism differences in many people. 4) The company’s goal: Expand beyond the traditional coffee crowd by converting the 150,000,000 coffee drinkers in the market, aiming to capture the remaining 98% with a healthier, multi-functional option.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
New York City, New York
Founded
2021
Get referred to Everyday Dose
See people who can refer or advise you
Simplify's Take
What believers are saying
- Over 250,000 subscribers give Everyday Dose repeat revenue and first-party customer data.
- Target, Publix, Sprouts, The Vitamin Shoppe, and Sam's Club widen retail velocity.
- Amazon Best Seller status in mushrooms supplements boosts discovery and conversion.
What critics are saying
- California Prop 65 notice on August 6, 2026 targets Mushroom Matcha and Amazon listings.
- Functional coffee rivals like Ryze, Pop & Bottle, and Super Coffee crowd shelves.
- Reliance on trendy mushrooms and nootropics risks regulatory scrutiny and consumer backlash.
What makes Everyday Dose unique
- Sam's Club expansion on August 20, 2026 pushed Everyday Dose into 5,000 doors.
- Kyle Thibaut joined as CEO after Robinhood, Credit Karma, and TrueCar.
- Protein Coffee+ adds 10 grams protein, collides coffee, mushrooms, and nootropics.
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Benefits
Flexible Work Hours
Health Insurance
Vision Insurance
Dental Insurance
Unlimited Paid Time Off
Remote Work Options
Company Equity
Paid Vacation
Growth & Insights and Company News
6 month growth
↑ 1%1 year growth
↑ 3%2 year growth
↑ 7%Everyday Dose, a functional coffee brand, has expanded its Coffee+ product into over 300 Sam's Club locations nationwide. The Austin-based company has appointed Kyle Thibaut as chief executive officer, with founder Jack Savage transitioning to chairman. Thibaut brings over 20 years of experience from senior roles at Robinhood, Credit Karma, and TrueCar. He will oversee product strategy and operations across direct-to-consumer and retail channels. The Sam's Club rollout brings Everyday Dose to more than 5,000 retail doors, less than a year after its retail debut. The nine-figure business ranked number 144 on the 2026 Inc. 5000 list and seventh in the Food & Beverage category. The company has built a subscriber base of over 250,000 customers and is available at Target, Sprouts Farmers Market, Publix, and The Vitamin Shoppe.
Everyday Dose expands nationwide at Sam's Club, names Kyle Thibaut CEO. National rollout brings Everyday Dose expansion to more than 5,000 doors nationwide less than a year after its retail debut August 20, 2026. 9:00 AM AUSTIN - Everyday Dose, the coffee brand reimagining the morning ritual with functional ingredients, today announced two milestones in its continued growth: the nationwide expansion of its signature Coffee+ into 437 Sam's Club locations beginning August 20 and the appointment of Kyle Thibaut as chief executive officer. Thibaut brings more than two decades of experience building and scaling consumer businesses, having held executive leadership roles at Robinhood, Credit Karma and TrueCar. Founder Jack Savage will transition to chairman, where he will continue guiding innovation and category leadership. "We started Everyday Dose because we believe coffee should do more than wake you up. As one of the most universal daily rituals we saw an opportunity to upgrade its formula with thoughtfully selected ingredients that help people get more benefits out of their morning cup," said Jack Savage, founder and chairman of Everyday Dose. "Bringing Everyday Dose to Sam's Club means millions of households can discover a better way to start their day, and we couldn't be more excited to have Kyle leading this next chapter." As chief executive officer, Thibaut will oversee Everyday Dose's product and commercial strategy, as well as operations, leading the company's next stage of growth across both direct-to-consumer and retail channels. As consumers increasingly look for products that deliver functional benefits without adding complexity to their daily routines, Everyday Dose continues to expand its portfolio to meet evolving consumer needs. Alongside its flagship Coffee+, which combines premium coffee with collagen peptides, Lion's Mane, Chaga and L-theanine, the company recently introduced Protein Coffee+, extending its approach with a convenient, protein-forward option. "The best consumer brands become part of people's everyday lives because they earn their trust," said Kyle Thibaut, chief executive officer of Everyday Dose. "Everyday Dose has built that trust by staying relentlessly focused on the consumer and creating products people genuinely love. My job is to protect what has made Everyday Dose successful while helping it reach its full potential." The Sam's Club rollout brings Everyday Dose to more than 5,000 retail doors nationwide less than a year after its retail debut, building on the company's growing presence at Target, Sprouts Farmers Market, Publix, The Vitamin Shoppe and other leading retailers. The company has also built a loyal direct-to-consumer community of more than 250,000 subscribers. On Amazon, Coffee+ currently carries the platform's Best Seller badge and ranks No. 1 in the Mushrooms Herbal Supplements category.