At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 6,000 people across the globe who think that’s work worth doing.

Integrated Marketing Manager - Customer Experience

Why We Have This Role

The Integrated Marketing & Campaigns team plays a critical role in integrating Qualtrics’ product GTM strategies and priorities and developing campaigns that drive product line performance, and more broadly, company topline growth.

The team must be familiar with our: company priorities and strategy, product portfolio, audiences/buyer personas, marketing channels and tactics, and more. Team members will partner across demand gen to subsequently distill this information into campaign strategies that create new market demand and move prospects down the funnel via acquisition, cross-sell, and upsell campaigns and evergreen optimization.

How You’ll Find Success

• Have a strategic lens that ties to business outcomes. Integrated marketers are accountable for business results and function as a mini-CMO of their product line. They understand our product strategy, messaging and positioning, and GTM approach that informs campaign strategies and content creation.
• Create a progressive inbound marketing strategy through the funnel. Collaborate with cross-functional stakeholders to create full-funnel strategies and tactics that drive acquisition and nurture conversion at each stage.
• Have a data-driven mindset. Integrated marketers will leverage data available from multiple channels and forums to inform our campaign recommendations and strategies. They must also understand demand generation funnel performance.
• Drive cross-functional collaboration with our key stakeholders. Integrated marketers are expected to maintain strong ongoing partnerships with product marketing, brand strategy & content, communications, analyst relations, and other stakeholders when developing/launching programs in market.
• Be highly adaptable and flexible. Plans and priorities change. When working with senior leaders and stakeholders, integrated marketers should quickly process current situations and context, and bring others along the journey to be able to quickly problem solve.

How You’ll Grow

This role is pivotal in how our demand generation function activates our company’s product GTM strategies. This individual will have the opportunity to lead critical projects within our marketing department, including experimenting with new approaches or ideas. Additionally, this role has high visibility across senior stakeholders across the business and will have the opportunity to refine and demonstrate executive presence and presentation capabilities.

Things You’ll Do

• Be responsible for the Digital Customer Experience product performance globally via the demand generation function, including reporting on campaign performance.
• Create and own full-funnel campaigns for the Digital Customer Experience audience.
• Develop and manage campaign budgets, allocating resources efficiently across projects and demonstrating a strong ROI.
• Analyze key performance metrics and adjust strategy as needed, reporting progress and results to senior cross-functional stakeholders.
• Consult and input into evergreen optimization of various marketing/demand generation channels.
• Play an integral role in creating standard playbooks and frameworks for campaign strategy and execution, including product launches/releases.

What We’re Looking For On Your Resume

• 5-7 years of experience managing marketing campaigns
• Successfully developed and led campaigns that have seen year-over-year increase in results and ROI for a B2B or enterprise company - particularly related to thought leadership or product releases
• Exceptional communication skills to a diverse group of stakeholders
• Ability to manage marketing budgets effectively, including analyzing ROI and optimizing campaign performance over time
• Ability to demonstrate meaningful impact, qualitative or quantitative, in ambiguous environments or with minimal direction
• Experience with customer experience products preferred (such as voice of the customer)

What You Should Know About This Team

The integrated marketing team accomplishes its mission by understanding the who (audience), what (messaging), where (channels), how (content), and why (alignment to our product GTM efforts). We are the gateway for our demand gen function to activate our product GTM strategies.

We can create campaigns that inspire our stakeholders, and ultimately, our desired audiences. We think local and scale globally. We build plans and create campaigns that will be effective across geographies. 

Our Team’s Favorite Perks and Benefits

• Medical, Dental, and Vision coverages as well as generous 401(k) match
• Wellness Reimbursement for $300 per quarter for wellness activities including gym memberships, spa massages, workout equipment, meditation apps, and much more.
• $1800 Experience bonus to be used for an “Experience” of your choosing
• 6 weeks parental leave for all parents, with an additional 6-8 weeks for birthing parents. Parents can also take advantage of our 4 week part-time transition period back to work.
• Other parental benefits include fertility coverage of two cycles of fertility assistance, adoption assistance, cloud village daycare within walking distance of Provo office, Milk Stork for shipping breast milk home when you are traveling