VirtuHire

Global SA-talent recruitment and EOR

Senior Google Ads Marketing Specialist

Performance & Paid MarketingConfirmed live in the last 24 hours

Full-timeRemote in South AfricaNo salary listedRemote

About the Job

Requirements

At least 5 years of experience as a Search Engine Advertising or Digital Advertising Specialist.
Experience with business-to-business and/or lead-generation campaigns.
Broad knowledge of Search Engine Advertising, display, video, and advertising automation principles.
Experience with Google Ads and Google Ads Editor, Google Analytics 4, Channable, Search Ads 360, adCore, Trueclicks, and Microsoft Ads.
Understanding of feed management, artificial-intelligence-driven bidding strategies, and conversion tracking.
Proficiency in English.
Experience with paid social advertising using Meta, LinkedIn, or TikTok is desirable but listed as a plus.
Experience with Dutch clients or the Dutch market is a bonus.

Responsibilities

Develop integrated advertising strategies focused on Search Engine Advertising, display advertising, and YouTube.
Set up, manage, and optimize campaigns in Google Ads, Microsoft Ads, and YouTube.
Apply feed-based advertising, including Dynamic Search, retargeting, and prospecting.
Set up and manage Shopping, Performance Max, and Local campaigns.
Analyze data and results, and translate insights into clear advice and concrete next steps.
Take responsibility for budget allocation, forecasting, and performance goals within the client portfolio.
Collaborate with conversion rate optimization specialists and go-to-market/account-based marketing specialists on data flows and lead generation.
Report and present results in Looker Studio and Google Analytics 4, including optimization recommendations.
Contribute to knowledge sharing and innovation within the performance team.
Monitor, optimize, and test campaigns daily, including A/B testing, creative assets, and bidding strategies.
Use Google Ads, Google Analytics 4, Looker Studio, Channable, Google Tag Manager, adCore, Trueclicks, and Microsoft Ads.
Set up tracking and conversion measurement in collaboration with go-to-market specialists.
Write reports and performance updates for client teams; client communication is handled by the Netherlands team.
Work toward defined goals, deadlines, and billable targets.
Help clients grow through campaigns that strengthen their overall marketing strategy.
Exceed key performance indicators for return on investment, growth, and efficiency.
Achieve contract renewals through proven results.
Bill at least 80–90% of working hours on client work.
Work independently while collaborating with fellow specialists.
Use artificial-intelligence-driven optimization, predictive bidding, and smart scripts to improve workflow, targeting, and results.

Desired Qualifications

Dutch language proficiency is a plus.

Senior Google Ads Marketing Specialist

VirtuHire · South Africa (Remote) · — · Posted 2025-11-06

Workplace: remote

Description

You are the strategic and hands-on force behind our advertising approach. From performance strategy to execution, you know how to make clients grow through smart campaigns, data-driven optimization, and automation.

You develop and manage omnichannel advertising strategies with a focus on SEA, Display (GDN), YouTube, and feed-based advertising. Together with our CRO and GTM specialists, you ensure that traffic, data, and conversion align perfectly. You also understand how Paid Social can boost reach and retargeting effectiveness. You know the balance between reach and return and translate marketing goals into measurable growth.

**

Key Responsibilities**

Develop integrated advertising strategies focused on SEA, Display (GDN), and YouTube.
Set up, manage, and optimize campaigns in Google Ads, Microsoft Ads, and YouTube.
Apply feed-based advertising (Dynamic Search, Retargeting, Prospecting).
Set up and manage Shopping, Performance Max, and Local campaigns.
Analyze data and results, translating insights into clear advice and concrete next steps.
Take responsibility for budget allocation, forecasting, and performance goals within your client portfolio.
Collaborate with CRO specialists (conversion optimization) and GTM/ABM specialists (data flows & lead generation).
Report and present results in Looker Studio / GA4, including optimization recommendations.
Actively contribute to knowledge sharing and innovation within the performance team.

Day-to-Day Tasks

Monitor, optimize, and test campaigns daily (A/B testing, creatives, bidding strategies).
Work in Google Ads, GA4, Looker Studio, Channable, Tag Manager, adCore, Trueclicks, and Microsoft Ads.
Set up tracking and conversion measurement in collaboration with GTM specialists.
Write reports and performance updates for client teams (client communication is handled by Team NL).
Work towards clear goals, deadlines, and billable targets.

Requirements

At least 5+ years of experience as a SEA / Digital Advertising Specialist.
Strong analytical skills and commercial mindset.
Experience with B2B and/or lead generation campaigns.
Broad knowledge of SEA, Display, Video, and automation principles.
Experience with tools such as Google Ads / Editor, GA4, Channable, SA360, adCore, Trueclicks, and Microsoft Ads.
Understanding of feed management, AI-driven bidding strategies, and conversion tracking.
Proficient in English (Dutch is a plus).
Results-driven mentality and a team player within multidisciplinary teams.
Experience with Paid Social (Meta, LinkedIn, or TikTok Ads) is a plus - you understand how these channels strengthen SEA within an omnichannel strategy.
Bonus: experience with Dutch clients, market, or language.

You’ll Succeed in This Role If You

Consistently help clients grow through campaigns that strengthen their overall marketing strategy.
Exceed KPIs in terms of ROI, growth, and efficiency.
Achieve contract renewals through proven results.
Bill at least 80–90% of your hours on client work.
Work independently but collaborate actively with fellow specialists.

Digital Toolkit

Google Ads, SA360, GA4, Looker Studio, Google Tag Manager, Channable, adCore, Trueclicks, Microsoft Ads, Orbit, Teamleader, Slack.

Behind the Scenes

You’re fully focused on performance and collaboration. Client communication runs through Team NL — you make sure campaigns deliver what they promise. Together with the performance team, you build a scalable and data-driven advertising approach that truly makes an impact.

AI is part of your daily workflow. You use AI-driven optimization, predictive bidding, and smart

scripts to work faster, target better, and achieve stronger results.

Apply

Apply at VirtuHire

About the Company

VirtuHire

Global SA-talent recruitment and EOR

VirtuHire connects US, UK, and Australia-based companies with pre-vetted South African professionals, providing end-to-end recruitment and employer-of-record (EOR) services. It sources and vets candidates, presents a shortlist within about five business days, and then handles onboarding, payroll, compliance, and ongoing HR management as the legal employer of records under a monthly retainer with a 30-day replacement guarantee. The service differentiates itself with offshore staffing from South Africa offering payroll-less recruitment fees plus full HR administration and significant salary-cost savings of roughly 60% to 85% compared with US hires. Its goal is to simplify international hiring for growing companies by delivering quick access to vetted talent, compliant HR processes, and predictable costs.

Company size: 11-50
Company stage: Not listed
Total funding: Not listed
Headquarters: Cape Town, South Africa
Founded: 2019

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