Full-Time

VP – Product Design

Posted on 8/14/2024

Klaviyo

Klaviyo

1,001-5,000 employees

Marketing automation and customer data management

Data & Analytics
Consumer Software
Consumer Goods

Compensation Overview

$300kAnnually

Expert

Boston, MA, USA

Requires onsite presence in Boston 3 times a week.

Category
Product & UX/UI Design
UI/UX & Design
Required Skills
Product Design
Requirements
  • 15+ years of experience across Product Design, or related field; having both would be an added bonus, though this role will provide the most lift on the Product Design side
  • Experience across diverse types of design environments (i.e: agencies, startups, in-house companies at scale, etc.)
  • Experience with org design, change management, strategic resource planning, team/headcount optimization, and allocation of resources. (i.e: University, New Grad, Individual Contributors, and Leadership)
  • Portfolio of work showcasing attention to detail and high quality execution
  • Broad experience across different types of design: Product design, service design, experiential design, brand design & creative strategy
  • Ability to thrive within an organization that moves quickly and with a degree of ambiguity.
  • *Preferred:* Experience speaking on and evangelizing design work at highly visible design events, conferences and/or schools
Responsibilities
  • Lead and Inspire Design Teams: Lead a team of experienced product designers, writers, and content designers to execute on company goals. Ensure your teams have the capability, capacity, and clarity to achieve their objectives. Be willing to roll up your sleeves and creatively direct as necessary to maintain high-quality standards.
  • Mentorship and Performance Management: Mentor and manage a world-class team, establishing clear standards for performance and quality. Create a learning environment where designers can grow, expand their skill sets, and develop new techniques and tools. Flexibly allocate resources and manage bandwidth within a lean team.
  • Cross-Functional Collaboration: Partner closely with leaders across product, engineering, brand design, content, customer experience, and sales to ship impactful, high-quality products. Foster strong collaboration with Product Management and Engineering to meet deadlines and deliver quality outcomes.
  • Vision and Strategy: As a member of the leadership team, articulate Klaviyo’s product vision and strategy through design. Translate long-term vision and roadmaps into actionable timelines, considering the business' long-term strategy when solving problems.
  • Strategic Resource Planning: Leverage successful strategies for organizational planning and approaches to strengthen team capacity. Manage team/headcount optimization and resource allocation effectively.
  • Quality Assurance and Design Excellence: Uphold a high product quality bar and a strong eye for visual design. Develop the vision and strategy for design excellence at Klaviyo operationally, culturally, and executionally. Ensure consistency with and contribute to our brand architecture, product architecture, and design language systems.
  • Human-Centered Design Practices: Utilize in-depth knowledge of human-centered design practices, research methodologies, and design tools to drive impactful product designs.
  • Organizational Guidance and Change Management: Guide others and navigate the organization to deliver high-quality results. Lead org design and change management efforts that support efficient execution and quality people leadership.
  • Design Storytelling and Communication: Use exceptional presentation and communication skills to leverage design storytelling and drive alignment with the executive team. Solicit and implement feedback to improve communication and inclusivity across your team.
  • Enhance Brand and Product Perception: Create experiences to support acquisition, onboarding, and management while ensuring quality and consistency with overall product and brand architecture. Enhance the overall brand and perception of Klaviyo’s offerings.

Klaviyo provides marketing automation and customer data management tools specifically designed for e-commerce businesses. Their platform allows companies to collect, store, and analyze customer information, which helps in creating personalized marketing campaigns. Businesses can use Klaviyo to implement various marketing automations, including email marketing, SMS campaigns, and tailored product recommendations, which are essential for enhancing customer engagement and loyalty. Unlike many competitors, Klaviyo operates on a subscription-based model, offering tiered access to its features based on the number of contacts and service level, ensuring that businesses can scale their marketing efforts as they grow. The goal of Klaviyo is to empower e-commerce companies to build stronger relationships with their customers through data-driven strategies.

Company Stage

IPO

Total Funding

$757.3M

Headquarters

Boston, Massachusetts

Founded

2012

Growth & Insights
Headcount

6 month growth

3%

1 year growth

20%

2 year growth

41%
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Simplify's Take

What believers are saying

  • Klaviyo's successful IPO and substantial funding, including $1.478B, provide strong financial backing for future growth and innovation.
  • The launch of Klaviyo AI and its continuous feature expansion position the company as a leader in AI-driven marketing automation.
  • Strategic partnerships, such as with Nosto and LiftEngine, enhance Klaviyo's ecosystem and offer clients comprehensive solutions for personalized marketing.

What critics are saying

  • The competitive landscape in marketing automation is intense, with rivals like ConvertKit and Amazon's Buy With Prime posing significant threats.
  • Rapid expansion and the integration of new features may lead to operational challenges and potential service disruptions.

What makes Klaviyo unique

  • Klaviyo's deep integration with e-commerce platforms like Shopify and its focus on personalized marketing automation set it apart from broader marketing automation tools.
  • The company's robust AI suite, including features like Flows AI and review sentiment analysis, offers advanced capabilities that many competitors lack.
  • Klaviyo's Partner Programs connect businesses with expert agencies, enhancing the platform's usability and customer satisfaction.

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