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Genuine Parts Company

Distributes automotive and industrial replacement parts

Internal Communications Platform Administrator

Enterprise ApplicationsPosted on Nov 10
Full-timeBirmingham, AL, USANo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in Communications, Marketing, Business Administration, Information Technology, or a related field is typically required.
  • Three or more years of experience supporting internal communications, intranet management, or digital workplace platforms are typically required.
  • Hands-on experience administering an enterprise intranet, community, or digital workplace platform is required.
  • Understanding and practical application of intranet and digital workplace principles, concepts, practices, and standards are required.
  • Experience with content management systems and Microsoft 365 applications, including SharePoint, is required.
  • Strong communication and presentation skills, including the ability to explain digital workplace goals and business cases to stakeholders and leaders, are required.
  • Experience using analytics to identify trends, measure business outcomes, and recommend program improvements is required.
  • Strong organizational skills and the ability to manage multiple priorities, stakeholders, and deadlines are required.

Responsibilities

  • Serve as a primary administrator for the intranet platform, managing site structure, navigation, metadata, search optimization, settings, and overall platform health.
  • Manage user access, permissions, profile synchronization, audience segments, and dynamic user groups to support appropriate security and relevant content targeting.
  • Provide troubleshooting and day-to-day platform support for users and content owners.
  • Serve as the platform point of contact, welcoming new users and supporting a positive end-user experience.
  • Monitor platform activity, community content, and user-generated posts to uphold governance standards and communication best practices.
  • Maintain data integrity, content quality, and consistent platform standards as the governance monitor for platform users.
  • Help grow and refine the digital workplace and intranet to improve employee communication, collaboration, and access to information.
  • Develop digital workplace strategy recommendations for stakeholder review, approval, and execution through cross-functional working groups.
  • Partner with business teams to develop and enhance department pages, resource centers, and employee self-service content.
  • Provide content strategy guidance to content owners, including recommendations for content organization, accessibility, usability, and audience targeting.
  • Design, build, and maintain intranet pages using approved templates, widgets, and content components.
  • Identify and share digital workplace trends, best practices, and new ideas with the internal team.
  • Encourage platform adoption among employees, leaders, and stakeholders.
  • Build, monitor, and analyze global intranet metrics using qualitative and quantitative measures.
  • Develop regular dashboards measuring platform adoption, engagement, content performance, business outcomes, and communications return on investment.
  • Provide insights, trends, and action plans to editorial teams, executive sponsors, and other stakeholders.
  • Use performance data to identify opportunities, adjust plans, and keep digital workplace programs on track.
  • Monitor platform performance and recommend improvements to increase reach, engagement, and user experience.
  • Publish and schedule employee-focused content across the intranet and other internal channels.
  • Coordinate communications across the intranet platform, email, SharePoint, and other internal channels to support consistency and visibility.
  • Support communication campaigns through content formatting, audience targeting, and distribution planning.
  • Ensure digital content reflects corporate branding standards and delivers a consistent user experience.
  • Perform other duties as assigned.

Desired Qualifications

  • Experience with LumApps or a similar enterprise community or digital workplace platform is preferred.
  • Experience developing dashboards and reporting on engagement, business outcomes, and communications or marketing return on investment is preferred.
  • Experience leading platform training and providing technical support to content owners and users is preferred.
  • Experience with audience segmentation, user provisioning, and directory synchronization is preferred.
  • Knowledge of digital workplace governance and content lifecycle management is preferred.
  • Experience supporting a global, complex, or geographically dispersed workforce is preferred.

About the Company

Genuine Parts Company

Distributes automotive and industrial replacement parts

Genuine Parts Company is a global distributor of automotive and industrial replacement parts, organized into two main segments: Automotive Parts Group and Industrial Parts Group. It sells high-quality replacement parts and value-added solutions through a network of over 10,700 locations across 17 countries, serving automotive repair shops, industrial manufacturers, and other service providers. Parts and solutions are delivered via its extensive distribution network, built on strong supplier relationships, and revenue comes from the sale of parts and related services. The company’s scale and multi-country presence differentiate it from competitors, enabling it to meet a wide range of customer needs. Its goal is to provide reliable replacement parts and related services worldwide by leveraging its large distribution footprint and supplier partnerships.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Atlanta, GA
Founded
1925

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