Full-Time

Digital Sales Planner

NYC

Posted on 8/28/2024

Adtheorant

Adtheorant

201-500 employees

Digital advertising solutions using machine learning

Data & Analytics
Consumer Software
AI & Machine Learning

Compensation Overview

$60kAnnually

+ Bonus Potential

Entry

New York, NY, USA

Hybrid position requiring in-office presence.

Category
Inside Sales
Sales & Account Management
Required Skills
Salesforce
PowerPoint/Keynote/Slides
Requirements
  • 0-1 years of experience in similar position in the media/ad-tech space (i.e. media planner at digital media agency, sales planner at a digital publisher, ad network, etc.)
  • A self-starting mindset, with the ability to make decisions quickly and react to a changing environment
  • Deadline driven and organized, with good project management skills
  • A strong grasp of PowerPoint, Outlook, and Excel
  • Knowledgeable of the latest digital advertising trends and online media
  • Bachelor's degree in a related discipline
Responsibilities
  • Day-to-day support of Sales team through development of proposal decks, client templates and sales deliverables
  • Work alongside Creative, Sales, and Client Services to ensure optimal and timely proposal delivery of all materials
  • Own pre-sales plan pricing, inventory forecasting, and plan revisions
  • Work with the Sales team to keep Salesforce fully up to date and the pipeline current
  • Build and maintain positive communication between internal teams
  • Work closely with other members of the Strategy team to balance resources and to ensure success for the entire organization
  • Exceptional interpersonal skills on the phone, via video, via email, and in person

AdTheorent provides digital advertising solutions that use machine learning to enhance advertising campaign effectiveness through predictive targeting. They analyze data to identify individuals likely to take specific actions, serving a diverse range of clients across various industries. Their custom solutions include geo-intelligence for improved location targeting and a Media Activation Platform that optimizes ad placements. AdTheorent's goal is to combine technology and creativity to deliver data-driven advertising solutions tailored to client needs.

Company Stage

IPO

Total Funding

$5.1M

Headquarters

New York City, New York

Founded

2012

Simplify Jobs

Simplify's Take

What believers are saying

  • AdTheorent won 'Best Cookieless Marketing Solution' in 2024, showcasing leadership in privacy solutions.
  • Recognition as 'Best AdTech Platform' in 2024 highlights strong market positioning.
  • Cadent's acquisition proposal suggests strategic growth and expansion opportunities.

What critics are saying

  • Emerging AI-driven adtech companies could erode AdTheorent's market share.
  • Cadent's acquisition may disrupt AdTheorent's business model and client relationships.
  • Regulatory changes in data privacy laws could impact AdTheorent's strategies.

What makes Adtheorant unique

  • AdTheorent uses machine learning for predictive targeting, enhancing ad campaign effectiveness.
  • Their Barometric® solution maps user IDs across devices for accurate engagement tracking.
  • AdTheorent's privacy-forward solutions eliminate reliance on cookies for audience targeting.

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