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Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Digital Strategy Lead - Multiple Teams

Marketing Generalist & ManagementPosted on Nov 10
Full-time

About the Job

Requirements

  • A Bachelor's degree and 12 years of experience, or a Master's degree and 10 years of experience, or a PhD and 8 years of experience.
  • Experience in digital strategy or omnichannel marketing; agency experience is a plus.
  • Experience with portfolio and copromotion.
  • Expertise in digital planning, media activation, performance measurement, and optimization.
  • Skill in audience planning and activation using first-party and third-party datasets.
  • Ability to develop personalized content strategies across channels.
  • Experience in customer journey mapping and customer relationship management or web journey design.
  • Ability to build stakeholder relationships and foster cross-functional collaboration.
  • Strategic thinking, persuasive communication, storytelling, and ability to influence decisions.
  • Biotech or pharmaceutical experience across broad and rare therapeutic areas is preferred.
  • Familiarity with digital health technologies, including telehealth, wearables, and digital therapeutics.
  • Analytical, data-driven decision-making experience.
  • A Bachelor's degree is required; an MBA or advanced degree is preferred.
  • Ability to travel 20–30%.

Responsibilities

  • Develop and execute digital strategies aligned with brand objectives and business goals.
  • Serve as the primary point of contact for digital planning across media, web, email, and emerging platforms.
  • Design personalized content strategies to enhance engagement for healthcare professionals and patients.
  • Embed digital best practices and innovation into brand planning and leverage successful approaches across the organization.
  • Drive insight development and measurement frameworks, including key performance indicators, learning agendas, and reporting tools.
  • Identify opportunities for digital health innovation and emerging technologies.
  • Collaborate with media partners and internal teams to optimize activations and audience targeting.
  • Provide strategic guidance on digital operations, capability development, and process optimization.
  • Ensure regulatory alignment and compliance across digital initiatives.
  • Partner with therapeutic areas to integrate digital strategies into broader commercial plans.
  • Create an inclusive environment and model inclusion in team management.
  • Develop employee talent by understanding employees' skills, experience, aspirations, and potential, and coaching them on current performance and future potential.
  • Ensure employees receive feedback and insight to support growth, development, and purpose.
  • Empower teams by aligning goals, purpose, and organizational objectives, holding teams accountable, removing barriers, and connecting teams to the broader organization.
  • Travel as required for the role.

Desired Qualifications

  • Agency experience.
  • Biotech or pharmaceutical experience across broad and rare therapeutic areas.
  • Familiarity with digital health technologies such as telehealth, wearables, and digital therapeutics.
  • An MBA or advanced degree.

About the Company

Gilead Sciences

Makes medicines for HIV, liver disease and cancer

Gilead Sciences is a biopharmaceutical company that discovers, develops and sells medicines for HIV, viral hepatitis and other liver diseases, cancer and inflammatory conditions. Its HIV business covers both treatment, led by the once-daily pill Biktarvy, and prevention, including Descovy and Yeztugo, a lenacapavir injection given twice a year. In cancer, its Kite unit makes CAR T-cell therapies from patients' own immune cells, and Trodelvy is an antibody-drug conjugate for breast cancer. Gilead earns revenue by selling its drugs to wholesalers, specialty pharmacies, hospitals and governments worldwide after regulatory approval. The company was founded in 1987 and is headquartered in Foster City, California.

Company size
10,001+
Company stage
IPO
Headquarters
Foster City, CA
Founded
1987

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