Full-Time
Posted on 6/18/2025
Direct-to-consumer plant-based health gummies
$17/hr
Westlake, TX, USA
In Person
Grüns produces plant-based "smart gummies" designed to fill nutritional gaps and support energy, immunity, and recovery. These gummies work by delivering a concentrated blend of vitamins and minerals in a chewable, easy-to-digest format that serves as an alternative to traditional pills. Unlike many competitors, Grüns uses a vegan formula free from gluten, dairy, and nuts to accommodate health-conscious consumers with dietary restrictions. The company’s goal is to provide active individuals with a convenient, portable way to meet their daily nutrient needs through a direct-to-consumer model.
Company Size
51-200
Company Stage
Acquired
Total Funding
$1.2B
Headquarters
Beaverton, Oregon
Founded
2023
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Remote Work Options
Health Insurance
Unlimited Paid Time Off
Unilever announces that it has signed an agreement to acquire Grüns, a fast-growing VMS company with a leading position in the U.S. Greens Supplement category.
Unilever has signed an agreement to acquire Grüns, a leading US-based green superfood supplement company. The British consumer goods giant said the deal marks another step in optimising its portfolio towards premium and high-growth categories, with increased focus on beauty, wellness and the American market. Founded in 2023, Grüns has become one of the largest brands in the US green supplement category, distributing products through retail and direct-to-consumer channels. Financial terms were not disclosed. The transaction is expected to close later this year, subject to regulatory approvals and customary closing conditions. Unilever operates approximately 400 brands globally, including Dove, Knorr and Hellmann's, reaching 3.4 billion consumers daily across more than 190 countries.
Unilever strikes deal to buy gummy supplements producer Gruns. Thursday, April 9, 2026 Unilever PLC on Thursday said it has struck a deal to acquire supplements company Gruns Nutrition Inc, as the consumer goods firm continues to pivot 'towards premium and high growth spaces'. Gruns provides nutrient support products in the form of gummies. It has offerings for adults and children. 'Founded in 2023 by Chad Janis, Gruns has a clear mission to make daily nutrient support an easy, enjoyable ritual. Janis launched the company after recognising that the supplement industry's biggest barrier wasn't awareness, but adherence. In a short time, Gruns has become one of the largest brands in the US Greens Supplement category, building a digitally native, culture-driven brand that resonates with consumers,' Unilever said. 'This marks another step in optimising Unilever's portfolio towards premium and high growth spaces, with a stronger focus on Beauty & Wellbeing and the US market.' Unilever did not announce terms of the deal. It said the acquisition is to close later this year, subject to regulatory approvals. Unilever shares fell 1.0% to 4,254.50 pence each in London on Thursday afternoon.
Grüns, a nutritional supplement brand, reached a $500 million valuation by shipping 4 million gummies daily. Founded by Chad Janis, the company hit profitability in 14 months with annual revenue over $100 million. Initial funding included $400k from personal networks and a $1.8 million pre-seed round in August 2023. A $6 million seed round followed in February 2024. Celebrity investors include Joe Burrow, Shaun White, and Anna Kendrick. Grüns products are sold in nearly 5,000 stores.