FamPay

Youth fintech platform for quick UPI payments

Senior Director-Revenue and Partnerships

Business Development & PartnershipsConfirmed live in the last 24 hours

Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

At least 15 years of experience in business development, advertising sales, partnerships, or strategic alliances.
A proven network across large media and brand agencies.
Deep understanding of digital advertising and ad monetization, including the ability to package and sell platform traffic, clicks, and impressions as a high-value media asset to brands and agencies.
A track record of building and scaling revenue-generating partnerships with large advertisers.
Ability to lead C-suite-level conversations with authority through storytelling and strategic thinking.
Product and business instincts, with comfort operating alongside founders and C-suite leaders.
A data-driven approach to evaluating and structuring deals.
Strong negotiation skills and a high-ownership mindset.
Builder mentality, with the ability to thrive in ambiguity and move quickly.
A strong network across consumer platforms and brands.

Responsibilities

Own and drive the revenue partnerships charter, including co-branded campaigns, affiliate deals, and advertiser relationships.
Build direct relationships with large brand marketing teams and agency partners.
Sell the platform's impressions, engagement, and reach among India's youngest consumers as a media and distribution vehicle.
Structure sustainable, high-value commercial deals that compound over time.
Position the company as a lifestyle brand that resonates with younger audiences.
Drive partnerships with fashion, music, content, and youth-first brands.
Conceptualize and execute high-impact co-branded campaigns.
Expand the company's presence across teen-friendly online and offline merchants.
Drive partnerships with quick-service restaurant chains, e-commerce platforms, over-the-top media services, and gaming brands.
Increase transaction frequency and user stickiness through relevant merchant coverage.
Build alliances with schools, colleges, coaching institutes, and youth communities.
Drive trust-led onboarding at scale.
Build partnerships that unlock high-quality user acquisition at scale.
Identify and onboard partners across gaming, education technology, creator ecosystems, and youth platforms.
Create scalable distribution funnels through integrations and co-branded experiences.
Own and grow revenue and be accountable for it from day one.
Drive a significant share of new user acquisition through partner channels.
Reduce customer acquisition cost through scalable alliances.
Grow monthly transactions per user.
Build strong brand recall among younger audiences.

Desired Qualifications

Prior experience working in consumer internet or product-led companies.
Familiarity with creator ecosystems or youth-first brands.
An AI-native mindset.

About Fam

Fam (previously FamPay) is India's first payments app for everyone above 11. FamApp helps make online and offline payments through UPI and FamCard. We are on a mission to raise a new, financially aware generation, and drive 250 million+ youngest users in India to kickstart their financial journey early in their lives. Founded in 2019 by IIT Roorkee alumni, Fam is backed by investors like Elevation Capital, Y-Combinator, Peak XV (Sequoia Capital) India, Venture Highway, Global Founder's Capital, and angels including Kunal Shah and Amrish Rao.

Role Overview

We're looking for a Head of Business Development to build and scale Fam's partnerships and alliances engine. This is a 1→10 role — you'll define the strategy, close high-impact partnerships, and turn them into meaningful growth, engagement, and revenue. This role sits at the intersection of growth, product, and brand, and demands someone who can walk into a room with a CMO or CEO and own the conversation. You'll own both the revenue partnerships charter and the user acquisition engine, working directly alongside founders and leadership to make Fam the definitive financial platform for India's next generation.

Must-Haves

15+ years in business development, ad sales, partnerships, or strategic alliances
Strong, proven network across large media and brands agencies
Deep understanding of digital advertising and ad monetisation- ability to package and sell Fam's platform traffic, clicks, and impressions as a high-value media asset to brands and agencies
Track record of building and scaling revenue-generating partnerships with large advertisers
Exceptional storytelling and strategic thinking — able to lead CXO-level conversations with authority
Raw intelligence and sharp product and business instincts — comfortable operating alongside founders and C-suite
Data-driven approach to evaluating and structuring deals
Strong negotiation skills and high ownership mindset
Builder mentality — thrives in ambiguity and moves fast
Strong network across consumer platforms and brands

Good to Haves

Prior experience in working in a consumer internet, product-led companies
Familiarity with creator ecosystems or youth-first brands
AI-native mindset

Roles & Responsibilities

1. Revenue Partnerships

Own and drive the revenue partnerships charter — co-branded campaigns, affiliate deals, and advertiser relationships
Build direct relationships with large brand marketing teams and agency partners
Sell Fam's platform (impressions, engagement, reach among India's youngest consumers) as a media and distribution vehicle
Structure sustainable, high-value commercial deals that compound over time

2. Brand & Lifestyle Alliances

Position Fam as a lifestyle brand deeply resonant with younger audiences
Drive partnerships with fashion, music, content, and youth-first brands
Conceptualize and execute high-impact co-branded campaigns

3. Merchant & Payments Ecosystem

Expand Fam's presence across teen-friendly online and offline merchants
Drive partnerships with QSR chains, e-commerce platforms, OTT, and gaming brands
Increase transaction frequency and stickiness through relevant merchant coverage

4. Institutional Partnerships

Build alliances with schools, colleges, coaching institutes, and youth communities
Drive trust-led onboarding at scale

5. User Acquisition via Partnerships

Build partnerships that unlock high-quality user acquisition at scale
Identify and onboard partners across gaming, edtech, creator ecosystems, and youth platforms
Create scalable distribution funnels via integrations and co-branded experiences

What Success Looks Like

Revenue is the scoreboard — own it, grow it, and be accountable to it from day one
Significant share of new user acquisition driven via partner channels
Reduction in CAC through scalable alliances
Growth in monthly transactions per user
Strong brand recall among younger audiences

Why Join Us

Rare opportunity to build a category-defining brand for the next generation in India
Work directly with founders and leadership — high visibility, high impact
Own a critical growth and revenue lever from day one
Access to the best AI tools and an AI-native work culture — we move faster because we build smarter
Fast-paced, high-ownership culture where builders thrive

About the Company

FamPay

Youth fintech platform for quick UPI payments

Fam (FamPay) runs a fintech platform in India focused on financial inclusion for teens (11+). It lets users pay via UPI in under two seconds, track expenses, and learn money management through teen-focused tools and cards, including a customised UPI/card and a numberless card with Tap & Pay. It also offers FamX by Trio, a membership with cashback, FamCoins, and occasional rewards. Its goal is to teach money skills and provide accessible digital payments for the next generation while earning revenue from transaction fees and membership fees.

Company size: 1,001-5,000
Company stage: Series A
Total funding: $42.8M
Headquarters: Bengaluru, India
Founded: 2019

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