Integrated Campaign Manager
$108k - $149k
Mid
Remote in USA
Remote
Growth & MarketingBrand & Creative Marketing
About the job
Requirements
- Have 3–5 years of B2B marketing experience focused on integrated campaign management and demand generation.
- Have a demonstrated track record of taking integrated campaigns to market across multiple channels, including paid digital, events, content or email, and/or account-based marketing (ABM).
- Have experience working cross-functionally with Product Marketing, Digital, Field Marketing, Content, and Marketing Operations teams.
- Have experience marketing in the cybersecurity industry, especially to security operations or IT/security leadership personas.
- Be familiar with marketing automation and customer relationship management platforms, specifically Marketo and Salesforce, and be comfortable managing campaigns within these systems.
- Be able to manage multiple stakeholders, timelines, and deliverables simultaneously.
- Be able to interpret campaign performance data, draw conclusions, and communicate recommendations clearly.
- Have written communication skills to translate complex technical messaging into concise campaign briefs and copy directions.
- Have experience operating in a matrixed marketing organization with global strategy and regional execution teams, and collaborating across time zones.
- Be fluent with AI tools in day-to-day marketing workflows, using them to accelerate research, briefing, analysis, and content iteration.
Responsibilities
- Own the end-to-end integrated campaign strategy, from creative brief through launch, optimization, and reporting.
- Translate Product Marketing positioning and messaging into a cross-channel campaign architecture that connects awareness through pipeline.
- Build and maintain the campaign calendar, managing timelines, deliverables, and dependencies across internal stakeholders.
- Partner with Campaign Leads and adjacent campaign programs to identify opportunities for cross-campaign synergy or audience overlap.
- Own campaign performance accountability, maintain the key performance indicator dashboard, and present results to Demand Generation leadership.
- Work with Product Marketing to identify, brief, and activate the campaign content assets needed at each funnel stage.
- Provide messaging feedback and content direction grounded in campaign performance signals and audience insights.
- Plan jointly with partner marketing and sequence partner activation against the core campaign timeline so channel motions reinforce the direct campaign.
- Partner with regional marketing leaders to adapt the campaign to theater-level realities, managing strategic input, ongoing communication, and joint accountability to key performance indicators.
- Work with the paid media team on media plans and audience targeting strategies, ensuring paid programs align with ideal customer profile and account-based marketing account lists.
- Test and optimize ad creative, audience targeting, and spend allocation based on performance data.
- Own audience acquisition, promotion, and follow-up strategy for campaign webinars in collaboration with the Webinars Team.
- Partner with the Email and Lifecycle Marketing Manager to embed the campaign into appropriate nurture tracks and lifecycle journeys.
- Ensure content assets and campaign activations are properly tagged, tracked, and attributable within Salesforce and Tableau.
- Coordinate localization needs for priority markets and build campaign kits for regional activation.
- Partner with the ABX team to build account-level targeting lists for the campaign, leveraging 6sense or Demandbase intent signals.
- Coordinate personalized campaign plays for strategic accounts, aligning marketing touchpoints with SDR and sales outreach.
- Track account-level engagement and pipeline influence for accounts targeted by account-based marketing within the campaign.
- Define campaign key performance indicators and own regular reporting cadences.
- Monitor funnel conversion metrics and bring optimization recommendations to the team.
- Deliver performance readouts to Demand Generation leadership with data-backed recommendations for budget, channel mix, and creative adjustments.
Desired Qualifications
- Have experience working in a partner-led organization and familiarity with managed service providers, managed security service providers, distribution partners, and cloud service providers.
- Have hands-on experience with intent and account-based marketing platforms such as 6sense or Demandbase.
- Be familiar with account-based experience (ABX) strategy, including account selection, tiering, and personalized campaign plays.
- Know multi-touch attribution models and how to tie campaign activities to pipeline in Salesforce.
- Have experience building campaigns for multiple markets, including localization and regional adaptation.
About the company
SentinelOne builds cybersecurity software for organizations that need to protect computers, cloud workloads, user identities and business use of AI. Its Singularity platform combines threat prevention, detection and response with shared security data so teams can monitor different parts of their environment from one console. Software agents watch activity on protected systems and can isolate threats, while cloud and identity tools extend coverage beyond employee devices. The company sells platform subscriptions and optional modules, priced mainly by protected agents, and supplies managed threat hunting and incident response services. SentinelOne was founded in 2013 and is headquartered in Mountain View, California.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
Mountain View, California
Founded
2013
Get referred to SentinelOne
See people who can refer or advise you
Simplify's Take
What believers are saying
- Demand keeps expanding: SentinelOne reported 21% revenue growth to $292 million for the quarter ending July 2026.
- Newer products contribute meaningfully: in May 2026, SentinelOne said emerging solutions represented half of ARR.
- Parents get substantial leave: SentinelOne's careers page advertises 16 weeks of gender-neutral parental leave.
What critics are saying
- Accounting losses persist: SentinelOne's GAAP operating margin was negative 31% for the quarter ending July 2026.
- Job security faces pressure: SentinelOne announced an approximately 8% workforce reduction plan in May 2026.
- Bundled rivals threaten pricing: SentinelOne's filing flags larger competitors' ability to package security at lower prices.
What makes SentinelOne unique
- Recovery is built into protection: SentinelOne's endpoint platform supports one-click rollback and remediation.
- Analysts skip query writing: SentinelOne's Purple AI answers questions with activity, impact and recommended next steps.
- Existing tools plug into defense: SentinelOne's marketplace validates integrations with Armis and AT&T's threat-intelligence exchange.
Help us improve and share your feedback! Did you find this helpful?
Benefits
- Medical, Vision, Dental, 401(k), Commuter, Health and Dependent FSA
- Unlimited PTO
- Industry leading gender-neutral parental leave
- Paid Company Holidays
- Paid Sick Time
- Employee stock purchase program
- Disability & life insurance
- Employee assistance program
- Gym membership reimbursement
- Cell phone reimbursement
- Numerous company-sponsored events