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Paradise Media

Sports media brand portfolio

SEO Performance Manager

SEO MarketingUpdated on Nov 10
Full-timeSt Julian's, MaltaNo salary listed

About the Job

Requirements

  • At least three years of hands-on search engine optimization, ideally in iGaming, affiliate, or another competitive search market.
  • Examples of choosing between competing search engine optimization opportunities when time or resources were limited.
  • Experience diagnosing a meaningful traffic or ranking problem and identifying its underlying cause.
  • At least one test or improvement taken from an initial idea through implementation and measurement.
  • A clear understanding of how rankings, traffic, conversion, and revenue relate to one another.
  • A solid technical search engine optimization foundation, including crawling, indexing, architecture, internal linking, and on-page optimization.
  • Confidence using Google Search Console, analytics, crawling tools, and backlink tools to investigate performance and make decisions.
  • Experience working directly with developers on technical changes.
  • Comfort using artificial intelligence in practical search engine optimization work, or ability to learn new technical tools quickly.
  • Based in Malta and able to work a hybrid schedule, or able to work fully remotely with good overlap with European working hours.

Responsibilities

  • Lead search engine optimization performance across assigned sites, from strategy and prioritization through implementation and follow-up.
  • Choose priorities based on opportunity size, likely impact, effort, and risk.
  • Lead keyword strategy, site architecture, internal linking, and on-page optimization.
  • Investigate problems involving crawling, indexing, templates, architecture, and internal linking.
  • Improve existing pages and decide where new pages, sections, or launches are worth the effort.
  • Turn ideas into tests, involve the appropriate developers and content specialists, and remain close to the work until it is live and measured.
  • Monitor rankings, traffic, conversion, and revenue; investigate unexpected changes; and adjust the plan when results move in the wrong direction.
  • Use artificial intelligence to improve research, analysis, implementation, and quality checks while retaining responsibility for the final decisions and output.
  • Share useful methods and give feedback to more junior search engine optimization colleagues as the role develops.

Desired Qualifications

  • Experience with WordPress, large websites, or site migrations.
  • Experience improving conversion as well as rankings and traffic.
  • Experience guiding junior colleagues or working with external specialists.
  • Basic HTML, CSS, SQL, or scripting skills.

About the Company

Paradise Media

Sports media brand portfolio

Paradise Media is a sports media company that owns and operates digital publishing brands. The company produces breaking news, scores, player information, predictions, video, social content, and search-focused sports coverage. It serves sports fans and commercial partners seeking engaged digital audiences. Its operating model centers on distributed editorial, audience, product, video, search, and commercial teams across a portfolio of sites. Teams work across journalism, editing, SEO, GEO, social media, video, product, engineering, sales, and operations.

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