Full-Time
Performance Consultant
Confirmed live in the last 24 hours
Autotrader.ca
1,001-5,000 employees
Digital solutions for used car dealers
Junior, Mid
Alberta, Canada
- 2+ years of work experience in digital marketing. Good knowledge of Website Solutions (CSS, HTML5, User Experience, Browser Compatibility, Landing Page Conversion Optimization), Paid Advertising (Google Ads, Facebook Ads), and/or SEO.
- And/or 2+ years automotive industry experience
- And/or 2+ years account management experience
- Knowledge of Google Analytics is preferred
- Google Adwords, Facebook Ads Certifications preferred.
- Ability to use quantitative & qualitative metrics to communicate progress, identify meaningful trends & make compelling recommendations
- Experience in online media planning, media buying or campaign management would be an asset.
- Bilingual (English/French) is an asset.
- Develop a clear understanding of client’s business goals. Craft and implement an effective digital strategy (website, digital advertising, SEO) that delivers performance in line with client’s business goals. Track performance, provide analysis, and become a trusted consultant and advisor.
- Consistent completion of performance reviews as per account guidelines to maintain client relationship and monitor effective performance of client’s product suite. Audit product performance and take steps to align execution with strategy.
- Building trust and strong relationships with the dealer. Ensure high levels of product adoption where applicable. Identify opportunities for growth within account portfolio. Mitigate potential churn through proactive retention efforts, and in the event of account cancellation, ensure a high rate of account retention.
- Internal Process Adherence and ensure correct and timely updates within Salesforce.
- Train dealership personnel to ensure strong adoption and engagement with AutoSync software products. Present best practices and establish repeatable processes compatible with dealership selling strategies. Ensure training is engaging and interactive. Provide refresher/new feature training to dealerships as required.
Trader.ca operates in the automotive industry, focusing on the used car market by providing digital solutions for car dealers. Their products include marketplace listings, web solutions, web traffic analytics, inventory management, and conversion tools, all aimed at helping dealers improve their online presence and streamline operations. Unlike many competitors, Trader.ca emphasizes simplicity in its offerings, encouraging dealers to focus on sales without being overwhelmed by complex tools. The company operates on a subscription-based model, allowing dealers to access various services for a recurring fee, while also generating revenue through advertising and premium listings on its marketplace, autoTRADER.ca. Trader.ca's goal is to support car dealers in increasing their sales and managing their inventory effectively, backed by strong customer service and educational resources.
Company Stage
N/A
Total Funding
N/A
Headquarters
Toronto, Canada
Founded
1975
Simplify's Take
What believers are saying
- Trader.ca's acquisition of Collateral Management Solutions expands their service offerings, potentially increasing their market share and revenue streams.
- The company's strong focus on customer support, including resources like videos and webinars, ensures dealers can maximize the platform's benefits, leading to higher customer satisfaction and retention.
- The potential sale by Thoma Bravo could bring in new investment and strategic direction, further accelerating growth and innovation.
What critics are saying
- The highly competitive nature of the digital automotive marketplace means Trader.ca must continuously innovate to maintain its edge.
- Dependence on a subscription-based model could be risky if dealers find more cost-effective alternatives.
What makes Autotrader.ca unique
- Trader.ca offers a comprehensive suite of digital solutions specifically tailored for car dealers, unlike competitors who may offer more generalized tools.
- Their subscription-based model ensures a steady revenue stream and allows for continuous platform improvements, setting them apart from competitors relying on one-time sales.
- The emphasis on simplicity and effectiveness, encapsulated in their motto 'Keep It Simple. Measure What Matters,' makes their platform user-friendly and highly efficient for dealers.