Job Title: Creator Strategist
Work Location: New York, NY (Hybrid)
Start Date: ASAP
Recently named one of WorkLife’s 50 Best Places to Work and one of Fast Company’s Most Innovative Companies, Whalar is a leading global Creator Company.
Whalar empowers creators, brands, and platforms to tap new areas of innovation and drive business growth together. We do this through our six divisions: brand partnerships, talent management, proprietary technology, a creator-centric venture studio, a gaming studio, and a physical campus for creators. As a result, we have the best understanding, the most access, and the earned trust of creators. We’re a curious, diverse team of 300 individuals united by one belief: Everything Is Better With Creators.
We Liberate the Creative Voice. We are Whalar.
About the role:
We are seeking an experienced Creator Strategist to develop creator strategy for new business pitches across various industries. Reporting to the Associate Director of Creative Strategy, you’ll support the development of creator approaches and recommendations tailored to different platforms.
Your role involves strategically identifying and recommending creators aligned with our clients’ objectives/creative strategies, ensuring optimal platform fit and resonance, and finding innovative white space opportunities for brands in how they partner with creators.
Here’s what you’ll do day-to-day:
- Own analyzation and identification of on-strategy creators against communities across various industries to support creative strategy pitches
- Support in the analysis and development of effective and innovative creator strategy (ie creator tier strategy, platform mix, etc)
- Assist in developing proposals for both new and existing business, owning the selection of on-strategy sample creators for casting
- Collaborate with Creative + Cultural Strategists to ensure that selected creators are brand safe and align with business objectives, community demographic, and creative execution to enhance the impact of new business pitches.
- Gather direct insights from creators through relationships, platform interactions, and innovative methods to inform creative strategies and creator selection
- Contribute to pitch deck development, ensuring optimal design and flow to effectively showcase creators’ stories and impact
- Work closely with creative strategists to craft tailored concepts for individual creators
- Work with client services team members to ensure sample talent is reflective of market pricing
- Explore creative methods to actively involve creators in pitches, maximizing their contribution to our go-to-market efforts.
Here’s what we’re looking for:
- 5+ years of experience
- Must have direct creator economy experience
- You have an OBSESSION with creators and have a deep understanding of creator strategy to be able to own tasks/projects autonomously
- Confident when pitching/presenting to clients and colleagues across all industry verticals
- You’re left/right brain balanced - data-driven and creatively inspired
- You practically live online and are ever-curious about the evolving creator landscape, how brands activate, and what it means
- Familiar with the nuances and creator/casting strategies across all social platforms including, but not limited to: Instagram, TikTok, YouTube, SnapChat, Pinterest, LinkedIn, Twitch etc.
- You have strong communication, organization and interpersonal skills
- Have a creative & curious mindset and a can-do attitude
- Thrive in an environment where collaboration, flexibility and scrappiness are valued more than job titles, rigid structure, and legacy ways of working
- Be a team player, willing to roll their sleeves up and dive in
- Passion for DEI advocacy in all aspects of the creator economy
The salary range for this role is $60,000 - $75,000 and serves as a general guideline reflecting the potential compensation for the role. The final salary offer will be determined based on a comprehensive evaluation of factors such as the candidate’s experience, expertise, alignment with the position’s requirements, and ultimately budget approvals.
Our values:
At Whalar, diversity, equity, and inclusion (DEI) isn’t just a statement, it’s our collective strength. Our people are our superpower. A diverse team and inclusive leadership have shaped Whalar since our inception in 2016, fueling a constant evolution of growth. We champion a culture of respect and empathy, fostering a sense of belonging that transcends demographics. We hire individuals of all backgrounds and empower them to thrive, challenge stereotypes, and actively break societal barriers.
The perks:
Whalar provides flexible benefits and collaborative work environments/experiences, so employees can work productively in a setting that best and uniquely suits their needs.
- Medical, Dental, Vision
- 25 days of PTO + Sick days + Winter break
- 401k - 4% matching
- Monthly phone/internet reimbursement
- Professional development stipend
- New joiner Home office allowance
- Fertility benefits
- Up to 16 weeks of paid parental leave
- Calm App subscription (Add up to 4 dependents)
- Volunteer days
- Identity theft protection & Legal assistance
- Company Paid Life & Disability Insurance
- Extra Voluntary Life Insurance Policy
- Voluntary Hospital and Critical Illness Insurance
- Voluntary Pet insurance
- Employee Resource Groups
Whalar provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Equal opportunity extends to all aspects of the employment relationship, including hiring, promotions, training, working conditions, compensation, and benefits.
