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Red Bull

Manufactures and markets energy drinks

Brand Ambassador Student Marketeer Intern

Marketing Generalist & ManagementConfirmed live in the last 24 hours
InternshipLeipzig, GermanyNo salary listedIn-person

About the Job

Requirements

  • Be enrolled at a university or college.
  • Have written and spoken German and English language skills.
  • Have an active role in student life and in-depth knowledge of the university, city, and region, including lesser-known places of interest.
  • Have creativity, entrepreneurial spirit, a strong sense of responsibility, and initiative.
  • Be able to combine part-time work with studies and ideally be available occasionally in the evenings and on weekends.
  • Have a strong interest in learning and applying new knowledge, particularly in marketing, negotiation, and sales.
  • Be well connected with influential groups and individuals on campus.
  • Have enthusiasm for the Red Bull brand and product.
  • Hold a valid driving licence.

Responsibilities

  • Represent the brand through daily interactions with consumers and customers.
  • Expand the customer base by offering products and increasing Red Bull awareness through sampling at appropriate times and places, while answering consumer questions.
  • Develop and execute a tailored, innovative campus plan to engage students and create brand experiences on campus.
  • Build a network and establish and maintain relationships with important regional contacts.
  • Promote brand loyalty by creating authentic content on social media accounts.
  • Participate in Red Bull and sponsored events to provide consumers with a memorable brand experience.
  • Plan and report activities promptly and in detail through the designated online platform.
  • Contribute regional insights on trends and opportunities to the development of Red Bull's media business.
  • Build relationships with regional sales staff and help ensure Red Bull product availability and visibility in the marketplace.
  • Work with sales to establish new distribution points on the university campus and beyond.
  • Use the relevant World of Red Bull resources to keep Red Bull visible to customers.
  • Ensure the defined in-store standards are implemented effectively.

Desired Qualifications

  • Be available occasionally in the evenings and on weekends.

About the Company

Red Bull

Manufactures and markets energy drinks

Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.

Company size
10,001+
Company stage
Not listed
Total funding
Not listed
Headquarters
Salzburg, Austria
Founded
1984

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