Senior Campaign Manager - Customer Growth

The role and the team

As a Campaign Manager (all genders), you design and run targeted multi-touch cross-sell campaigns that build expansion pipeline, mainly in the DACH region. Building on our global cross-selling strategy, your campaigns help existing customers find the right additional solutions and pass qualified leads to Sales.

This is a remote role based in Germany, within the Customer Marketing team in Marketing. You work closely with Sales, Account Management, Customer Success, Rev Ops and Product Marketing. We look for people who keep growing, take real ownership, and lift the people around us.

What you’ll do

• Design and run targeted multi-touch cross-sell campaigns, mainly for DACH, in line with the global cross-selling strategy
• Build HubSpot nurture journeys with triggered emails and behavior-based messaging for each customer lifecycle stage
• Launch land-and-expand programs that drive expansion early in the customer lifecycle
• Build customer segments and target lists from usage and account data with Account Management, Customer Success and Rev Ops
• Pass qualified, well-timed cross-sell leads to Sales and follow up closely on every handover
• Measure campaign performance against pipeline and revenue, and improve results through A/B testing
• Partner with Product Marketing on expansion content, and with Customer Advocacy on customer webinars and success stories

You’ll report into the Customer Marketing team and work as an individual contributor.

What you bring

You have

• Ran multi-touch B2B SaaS campaigns measured on pipeline and revenue
• Built nurture journeys, segmentation and reporting in marketing automation and CRM (e.g. HubSpot, Salesforce)
• Worked with Sales on lead handover and follow-up, with a solid grasp of the B2B funnel
• Strong copywriting for email and campaign content
• Fluent German and English

It’s a plus if you also have

• Experience with Planhat and Lightdash
• A background in customer, lifecycle, demand generation or account-based marketing

Perks at work

• Flexible and hybrid working: our Lucaflex model lets you plan your working hours and location according to your needs and professional responsibilities.
• Remote work from another country: work up to 90 days a year outside your home country, supported by our partner Workflex.
• Professional development budget: get dedicated time, resources and budget to build the skills for your career path.
• Structured development process: quarterly catch-ups with your manager, built on clear expectations for impact, competence and influence.
• Paid volunteer days: take the time to volunteer, alone or with your team, for causes you care about.
• Health and wellbeing support: access company wellbeing programs, sport subsidies and mental health support through external partners.
• Paid vacation days: take 30 days a year to rest, travel and recharge.
• Health and sports support benefit: receive support for your health and sports, provided in place of private health insurance.
• Pension support: build your retirement savings with employer pension contributions.
• Corporate discounts platform: get exclusive discounts across travel, retail, technology, and more.

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