Full-Time
SEO & Content Manager
SKR Reisen
51-200 employees
Small-group international tours with sustainable practices
No salary listed
Cologne, Germany
Hybrid
 Content & Writing (1) |
|---|
Get referred to SKR Reisen
See people who can refer or advise you
- You bring at least 3 years of relevant professional experience in search engine optimization.
- You confidently master on-page, off-page, and technical search engine optimization, thinking both strategically and operationally.
- You have a strong interest in artificial intelligence and practical experience using artificial intelligence tools, such as Copilot, ideally in the context of artificial-intelligence visibility and artificial-intelligence-supported content creation.
- You have experience with common tools such as Sistrix, Google Search Console, Google Analytics or Google Analytics 4, and Google Tag Manager.
- You have a good understanding of technical relationships and user experience, as well as the ability to derive optimization potential from them.
- You have experience with TYPO3 or a comparable content management system.
- You have a strong sense of language and enjoy creating content for target audiences.
- You think analytically and have a strong affinity for numbers.
- You work independently, in a structured manner, and conscientiously.
- You are enthusiastic about current developments in search engine optimization, artificial intelligence, online marketing, and e-commerce.
- Develop the search engine optimization strategy further as part of the team and operationally implement measures to increase organic visibility and reach, with the overarching goal of increasing non-brand search engine optimization revenue.
- Build visibility in artificial-intelligence-supported answer systems such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot; analyze performance and derive optimization measures.
- Develop target-group-relevant content concepts based on keywords, search intent, and topic clusters, with a focus on E-E-A-T.
- Create and optimize target-group-relevant content based on data, keywords, and search intent; improve performance through on-page, off-page, and technical search engine optimization measures; and establish efficient artificial-intelligence-supported processes.
- Continuously analyze search engine optimization performance, monitor market and competitor developments, create meaningful reports, and derive concrete recommendations for action.
- Create and optimize content using data-driven analyses and establish efficient artificial-intelligence-supported processes.
- Act as the central contact person for search engine optimization topics and the content management system in the specialist departments.
SKR Reisen organisiert kleine Gruppen fern- und innereuropäische Reisen weltweit, mit maximal 12 Teilnehmern auf Fernreisen und maximal 16 in Europa. Über 350 Reiseideen decken Asien, Afrika, Amerika, Orient, Ozeanien und Europa ab, inklusive deutschsprachiger lokaler Guides und landestypischer Hotels, bei gutem Preis-Leistungsverhältnis. Die Reisen setzen auf sozial und ökologisch verantwortliches Handeln: faire Arbeitsbedingungen, TourCert-Zertifizierung, CO2e-Berechnungen und Unterstützung von ClimatePartner-Klimaschutzprojekten. Ziel ist es, authentische, nachhaltige Reisen zu erschwinglichen Preisen anzubieten und damit verantwortungsvolles Reisen weltweit zu fördern.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Germany
Founded
1978
Get referred to SKR Reisen
See people who can refer or advise you
Simplify's Take
What believers are saying
- September 2025 Europe catalog added ten new trips, including Madeira, Bulgaria, and Rome.
- June 2025 long-haul launch added 14 new trips, signaling continued demand-led expansion.
- Demand looks strong: SKR reported over 8,000 bookable dates and ahead-of-year bookings.
What critics are saying
- Online complaint venues already show recurring service disputes; reputational drag can compound fast.
- Large catalog breadth invites operational complexity across 8,000-plus departures and multiple continents.
- If quality slips on small-group promises, SKR Reisen loses its core positioning quickly.
What makes SKR Reisen unique
- SKR Reisen sells small-group trips, usually 4-16 guests, with authentic local encounters.
- 2026 Europe catalog spans 163 itineraries across 32 countries and over 2,400 departures.
- 2026/2027 long-haul catalog offers 165 roundtrips in 63 countries, all capped at 12 guests.
Help us improve and share your feedback! Did you find this helpful?
Benefits
Flexible Work Hours
Company Social Events
Gym Membership
Growth & Insights and Company News
6 month growth
↓ -1%1 year growth
↑ 2%2 year growth
↓ -1%Vietnam’s rooftop solar sector is evolving from subsidy-driven growth to financially disciplined expansion, with debt financing enabling scalable SME-focused deployments
SmartSolar, a Vietnam-based energy tech startup, has raised $1.3 million in debt financing from European investors. SECO Startup Fund, a Swiss government programme, provided a $300,000 loan, whilst German travel company SKR Reisen contributed $1 million in debt facility. Founded in 2024 by Kevin Junker, SmartSolar operates a "solar-as-a-service" model, installing rooftop solar panels for SMEs at zero upfront cost. Customers pay based on monthly energy consumption, saving 25% to 30% on electricity costs. The startup has grown from 15 customers in March 2025 to 80 clients across 100 locations in southern and central Vietnam. The new funding will support expansion across the country and growth in food and beverage and travel sectors. Total funding now exceeds $3.1 million.