SEO & Content Manager
About the job
- You bring at least 3 years of relevant professional experience in search engine optimization.
- You confidently master on-page, off-page, and technical search engine optimization, thinking both strategically and operationally.
- You have a strong interest in artificial intelligence and practical experience using artificial intelligence tools, such as Copilot, ideally in the context of artificial-intelligence visibility and artificial-intelligence-supported content creation.
- You have experience with common tools such as Sistrix, Google Search Console, Google Analytics or Google Analytics 4, and Google Tag Manager.
- You have a good understanding of technical relationships and user experience, as well as the ability to derive optimization potential from them.
- You have experience with TYPO3 or a comparable content management system.
- You have a strong sense of language and enjoy creating content for target audiences.
- You think analytically and have a strong affinity for numbers.
- You work independently, in a structured manner, and conscientiously.
- You are enthusiastic about current developments in search engine optimization, artificial intelligence, online marketing, and e-commerce.
- Develop the search engine optimization strategy further as part of the team and operationally implement measures to increase organic visibility and reach, with the overarching goal of increasing non-brand search engine optimization revenue.
- Build visibility in artificial-intelligence-supported answer systems such as ChatGPT, Google AI Overviews, Perplexity, Gemini, and Copilot; analyze performance and derive optimization measures.
- Develop target-group-relevant content concepts based on keywords, search intent, and topic clusters, with a focus on E-E-A-T.
- Create and optimize target-group-relevant content based on data, keywords, and search intent; improve performance through on-page, off-page, and technical search engine optimization measures; and establish efficient artificial-intelligence-supported processes.
- Continuously analyze search engine optimization performance, monitor market and competitor developments, create meaningful reports, and derive concrete recommendations for action.
- Create and optimize content using data-driven analyses and establish efficient artificial-intelligence-supported processes.
- Act as the central contact person for search engine optimization topics and the content management system in the specialist departments.
About the company
SKR Reisen organisiert kleine Gruppen fern- und innereuropäische Reisen weltweit, mit maximal 12 Teilnehmern auf Fernreisen und maximal 16 in Europa. Über 350 Reiseideen decken Asien, Afrika, Amerika, Orient, Ozeanien und Europa ab, inklusive deutschsprachiger lokaler Guides und landestypischer Hotels, bei gutem Preis-Leistungsverhältnis. Die Reisen setzen auf sozial und ökologisch verantwortliches Handeln: faire Arbeitsbedingungen, TourCert-Zertifizierung, CO2e-Berechnungen und Unterstützung von ClimatePartner-Klimaschutzprojekten. Ziel ist es, authentische, nachhaltige Reisen zu erschwinglichen Preisen anzubieten und damit verantwortungsvolles Reisen weltweit zu fördern.
Company Size
51-200
Company Stage
N/A
Total Funding
N/A
Headquarters
Germany
Founded
1978
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Simplify's Take
What believers are saying
- September 2026 Europe catalog added 177 trips and more than 20 new itineraries.
- June 2026 Fernreisen catalog reached 195 trips worldwide, SKR's largest offering ever.
- January 2026 Globus Award rank number two and customer satisfaction awards strengthen brand trust.
What critics are saying
- Winter 2026 demand weakens when SKR slashes Asia, Africa, and Namibia prices.
- Revenue concentration in travel agencies exposes SKR to channel conflict and partner consolidation.
- Any repeated destination disruption in 2026-2027 can erase small-group margins and damage itinerary planning.
What makes SKR Reisen unique
- Since 1978, SKR Reisen has specialized in small-group trips, max 12 long-haul and 16 Europe.
- SKR sold through roughly 70% of German brick-and-mortar travel distribution, deepening B2B reach.
- June 2026 catalogues and over 75 specialists emphasize high-touch human service, not automation.
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Benefits
Flexible Work Hours
Company Social Events
Gym Membership
Company News
Vietnam’s rooftop solar sector is evolving from subsidy-driven growth to financially disciplined expansion, with debt financing enabling scalable SME-focused deployments
SmartSolar, a Vietnam-based energy tech startup, has raised $1.3 million in debt financing from European investors. SECO Startup Fund, a Swiss government programme, provided a $300,000 loan, whilst German travel company SKR Reisen contributed $1 million in debt facility. Founded in 2024 by Kevin Junker, SmartSolar operates a "solar-as-a-service" model, installing rooftop solar panels for SMEs at zero upfront cost. Customers pay based on monthly energy consumption, saving 25% to 30% on electricity costs. The startup has grown from 15 customers in March 2025 to 80 clients across 100 locations in southern and central Vietnam. The new funding will support expansion across the country and growth in food and beverage and travel sectors. Total funding now exceeds $3.1 million.