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Go RH

Advises employers on HR and recruitment

Senior Marketing Consultant - Growth & Innovation

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Part-timeBoisbriand, QC, CanadaNo salary listedIn-person

About the Job

Requirements

  • A bachelor's degree in marketing, business administration, communications, or a related field.
  • At least 7 to 10 years of relevant experience in strategic marketing, growth, or brand development.
  • Significant experience in a fast-growing small or medium-sized business or startup environment.
  • Expertise in 360-degree marketing strategies, budget management, product launches, brand positioning, e-commerce (direct-to-consumer, performance, Shopify), retail, and go-to-market execution.
  • Advanced enterprise resource planning (ERP) and Excel skills, and proficiency with Microsoft Office.
  • Experience managing agencies and cross-functional projects.
  • Experience managing teams and providing leadership.

Responsibilities

  • Provide strategic and operational leadership for marketing, sales, innovation, and growth initiatives during a maternity leave.
  • Translate business objectives into actionable marketing plans, align marketing, sales, innovation, and leadership, contribute to strategic planning, and prioritize initiatives according to growth and performance objectives.
  • Manage and optimize the overall marketing budget, prioritize media, promotional, and commercial investments, and oversee allocations for campaigns, launches, retail activations, and partnerships.
  • Lead the development and execution of national campaigns, maintain strategic and creative consistency across branding, performance, and sales, review and approve marketing and creative concepts, and oversee execution with internal teams and agencies.
  • Serve as the primary contact for agencies and external partners, challenge their strategic, creative, and media recommendations, and oversee deliverables, timelines, and investments.
  • Align marketing and sales, contribute to retailer-specific go-to-market strategies, develop and oversee sales tools including pitches, presentations, broker materials, and support promotional initiatives and retail activations.
  • Contribute to new product development discussions, oversee launch and go-to-market strategies, and align marketing calendars with commercial priorities.
  • Lead direct-to-consumer e-commerce initiatives, grow the transactional website (for example, Shopify), align campaigns with conversion and performance, oversee marketplaces and digital partners, and contribute to customer journey optimization.
  • Track priorities and timelines, support executive initiatives and strategic presentations, and contribute to leadership projects and governance follow-ups.
  • Lead the marketing team and supervise its priorities, projects, and deliverables; oversee the marketing coordinator, project specialist, graphic designer, content creators, freelancers, and ambassadors.

Desired Qualifications

  • Experience in consumer packaged goods, food, beverages, or retail is strongly preferred.

About the Company

Go RH

Advises employers on HR and recruitment

Go RH advises small businesses and larger organizations across Quebec on human resources and recruiting. Its consultants work with clients' existing tools on HR outsourcing, department setup, employer branding, compensation, pay equity, skills development, management coaching, and organizational change. For hiring assignments, the team first discusses the client's needs, then sources and screens applicants, coordinates interviews, and checks references when needed. Through partners in France, the firm supports international recruitment and helps employers onboard recruits. The firm was founded in Quebec in 2017 and is headquartered in Quebec City, Quebec.

Company size
51-200
Company stage
Not listed
Total funding
Not listed
Headquarters
Quebec City, Canada
Founded
2017

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