Manager – Integrated Media Planning - Beauty

Agency:

Omnicom Media

Job Function:

Media

Job Subfunction:

Media Planning and Buying

Job Description:

About Beauty Co-Lab

 

Beauty Co-Lab (BCL) is a bespoke Omnicom Media Group unit for L’Oréal USA delivering an industry-leading agency solution that drives business growth and transformation.

With deep expertise in data and technology, we deliver audience first, full-funnel and omni-channel strategies to deliver against L'Oréal's mission: Create the Beauty that moves the world.

For over a century, L’Oréal has devoted its energy, innovation, and scientific excellence solely to one vocation: Creating Beauty with a main goal of offering each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity.

At Beauty Co-Lab, our mission is to co-create what's next and our team of beauty champions and media challengers possess modern media, commerce, and analytics skillsets to keep pace with the rapidly changing ecosystem and reflect the wonderful diversity of the consumers and communities we serve. We are passionate about beauty, media, data, and technology.

About the Job

The Manager, Integrated Media Planning, is a base-level management position responsible for the planning, implementation and tracking of paid media plans and managing client budgets. They partner with the Associate Director or Director to set the strategic tone and direction for planning deliverables and develop plans, projects and presentations for clients.

The Manager is expected to have a strong working knowledge of the media landscape across channels, including digital media, available media tools and research. They should demonstrate strong critical thinking, a passion for pop culture and consumer trends, and the ability to leverage data to inform strategic recommendations. They are also responsible for managing a planning team, including developing skills, evaluating performance and supporting professional growth.

Key Responsibilities:

• Serves as a key point of contact for client teams, managing day-to-day tactical questions, ad hoc requests and building strong internal and client relationships.
• Translates audience understanding, consumer insights and communications strategies into paid media channel allocations, flighting strategies, environments and formats.
• Develops and presents data-driven paid media recommendations, plans and POVs to clients, leveraging research and insights to support strategic thinking and uncover new opportunities.
• Demonstrates a passion for pop culture, emerging trends and consumer behavior to inform media planning and recommendations.
• Leads cross-team projects, including campaign planning, and coordinates with peers to ensure consistency in processes, tools and ways of working.
• Manages client budgets and oversees planning deliverables, including quality assurance of budgets and media math.
• Manages team resources, prioritizes workloads and delegates responsibilities based on bandwidth and ability.
• Develops direct reports, evaluates performance and supports career growth while maintaining a positive team culture and collaborative working environment.

Qualifications

• 3-5 years of media planning experience, cross-channel experience preferred
• Graduate of a four-year college or university
• Experience in a client service structure, contributing to the development and management of media programs

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$80,000 - $90,000

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