Get to know The Pokémon Company International

The Pokémon Company International, a subsidiary of The Pokémon Company in Japan, manages the property outside of Asia and is responsible for brand management, licensing, marketing, the Pokémon Trading Card Game, the animated TV series, home entertainment, and the official Pokémon website. Pokémon was launched in Japan in 1996 and today is one of the most popular children’s entertainment properties in the world.

Learn more online at Pokemon.com and on Facebook (facebook.com/pokemon), YouTube (youtube.com/pokemon), X (twitter.com/pokemon), and Instagram (instagram.com/pokemon).

Get to know the role

• Job Title: YouTube Channel Manager
• Job Summary: The YouTube Channel Manager will work closely with the Director, Digital Consumer Engagement (DiCE) and global Marketing leads to own the strategic planning, optimization, and overall management of Pokémon’s portfolio of YouTube channels for The Pokémon Company International (TPCi) in the Americas and Oceania. The ideal candidate will have a passion for digital content, a deep understanding of the YouTube platform, and a proven track record of growing and managing successful YouTube channels. This role will also be responsible for managing cross-functional collaboration across Product Marketing, Public Relations, Premier Events, Media Licensing, and more in their unified efforts to support larger organizational, promotional, and brand objectives for TPCi.
• FLSA Classification (US Only): Exempt
• People Manager: No

What you’ll do

• Oversee the day-to-day channel management for all of Pokemon’s brand, regional, and product channels in the Americas and Oceania.
• Develop and execute comprehensive content and channel strategies that align with brand goals and the target audience for each channel in efforts to grow subscriber bases and increase viewership
• Monitor analytics and viewer feedback to inform internal stakeholders, understand audience preferences, and make data-driven decisions
• Collaborate with TPCi’s Media Production, Social Media, Live Streaming and other Marketing teams to develop engaging, YouTube-first videos and streams
• Manage strong relationships with our channel management, localization, moderation, content creation, and video optimization vendors and agencies while acting as their main point of contact for all things YouTube
• Consistently seek out and evaluate helpful new partners and tools to assist in channel growth and optimization plans
• Collaborate with partners in the video production process, ensuring that content is on-brand, visually appealing, and optimized for YouTube
• Conduct keyword research and stay updated on YouTube algorithm changes to optimize video titles, descriptions, tags, and thumbnails for maximum visibility
• Implement best practices for SEO to improve channel discoverability and search rankings
• Foster Pokémon’s community on YouTube through listening and engagement
• Collaborate with various owned & earned channel Marketing teams to cross-promote content and drive traffic to Pokémon’s YouTube channels
• Stay informed about industry trends, YouTube features and products, and competitor channels to identify opportunities for innovation and improvement while educating stakeholders
• Actively work with the entirety of the US-based Digital Consumer Engagement team and UK-based Social Media Team to create synergy between all consumer-facing digital platforms and channels (I.e., Social, Email, Streaming, Community, etc.)              

What you’ll bring

• Four (4) to six (6) years of proven experience managing and growing YouTube channels
• Expert-level knowledge of YouTube as a platform, with a portfolio showcasing successful campaigns and results
• In-depth knowledge of YouTube algorithms, SEO best practices, and the latest trends in online video content
• Understanding the “always on” nature of social media and community management with a willingness to work off-hours as needed to ensure best practice, channel security, brand safety and timeliness of messaging
• Strong project management skills with the ability to meet tight deadlines and work collaboratively in a fast-paced environment
• Highly organized and able to manage several projects and marketing beats concurrently
• Excellent communication and interpersonal skills
• Proficiency in video editing software and an understanding of the video production process
• Understanding and empathy towards gamers, anime fans, TCG players and geek culture in general to create authentic social experiences and content
• Strong familiarity of the Pokémon brand and it’s recent products
• Familiarity with analytics tools, such as YouTube Analytics and Google Trends
• Experience working within strict brand and/or legal guidelines is a plus

How you’ll be successful

• Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do.
• Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities.  
• Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results.
• Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve. 
• Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals.  
• Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience.

What to expect

• An employee first culture
• Company events that celebrate the spirit of Pokémon
• Competitive cash-based compensation programs
• Base salary range: For this role, new hires generally start between $102,000 - $120,650. The full range is $102,000 - $152,000. This range is applicable for the labor market where the role is intended to be hired. Final base salary is directly related to each candidates’ qualifications and professional experience uniquely.
• 100% employer-paid healthcare premiums for you
• Generous paid family leave
• Employer-paid life insurance
• Employer-paid long and short-term income protection insurance
• US Employees: 401k Employer Matching
• UK/IRE Employees: Pension Employer Contributions
• Fitness reimbursement
• Commuter benefit
• LinkedIn learning
• Comprehensive relocation package
• Hybrid work environment

The above statements are intended to describe the general nature and level of work being performed by people assigned to this role. They are not to be construed as an exhaustive list of all responsibilities, duties, and skills required. Employees may be required to perform duties outside of their normal responsibilities from time to time, as needed. For roles in the United Kingdom, candidates will need the right to work. In some cases, and for some roles, the Company may be able to arrange a visa. For roles in Ireland, this role requires candidates to have the right to live and work in the Republic of Ireland. However, we welcome applications from all nationalities and may consider supporting an employment permit application, in appropriate and suitable cases.

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