BCG provides global management consulting services across strategy, operations, digital transformation and organizational change for businesses, governments, and nonprofits. Teams of consultants, data scientists and industry experts work with client leadership to design and implement solutions, often embedding specialists inside client organizations. A key differentiator is BCG X, a technology build-and-design division that blends management consulting with product engineering, design and venture-building to develop and deploy technology-enabled solutions. Compared with traditional firms, BCG combines strategic advisory with hands-on product development and execution, spanning both the private and public sectors. The firm's explicit goal is to help clients achieve lasting performance improvements and sustainable impact by guiding transformation initiatives from strategy through implementation and, where relevant, through creating new digital products or ventures.
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Boston, Massachusetts
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1963
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A former BCG partner says leaving consulting taught him how to build. Sep 27, 2026, 2:31 AM PT This is an as-told-to conversation with Daniel Dantus, a former BCG partner who's now a senior vice president at Skan AI, a startup that analyzes how work happens across a company. This conversation has been condensed and edited for clarity. I came into consulting as an undergraduate at the University of Michigan's business school. I joined a student consulting club and landed at Boston Consulting Group in Chicago, first as an intern, and then full time. What was special about BCG was that you were given a lot of rope from day one. My first week was training. By the second, I was on a manufacturing floor working with a large food-and-beverage company. Blackbelt flew to Dallas and Mexico and visited plants. I was 20 years old. I was learning to enter new environments, build relationships, and have an impact. I was at BCG for a total of eight years. For the first six, every project involved a different client, city, and team. Firms recommend continuity, but I loved diving into new things. I did operations work in manufacturing and supply chain, as well as in financial services. Later, after I moved to San Francisco, I worked in tech, focusing on sales and product strategy. When I was promoted to project leader, my work shifted from delivering work to figuring out where I was going to build a business. I realized I wanted to keep learning and building products, which consulting projects generally do not allow over the long term. So I took some transition time from the firm, which is paid time to take a breather and find the next thing. I made a list of companies I thought might be interesting and people I knew who might be worth talking to. I had about 100 conversations. Job searches are a numbers game, like sales. If you want to sell to 10 customers, you'd better start talking to 200. That process led me to Harbor Freight Tools, a tool and equipment retailer, as the Director of Marketing, right after BCG. The mandate was to build out the company's digital marketing capability. It was my first "real job" after consulting, and I wasn't sure how learning to build PowerPoints would translate into delivering results. Still, by launching and scaling HFT's digital marketing channels across search, social, and display, I learned it did. Two years later, I ended up at Juul. I had worked with the head of corporate strategy on a BCG project when he worked at Constellation Brands. He later went to Juul to build a new capability. I reached out to catch up, and it happened to be good timing. I started working on its corporate strategy team, then later ran global travel retail and product. It was a turbulent time for the company. Blackbelt went from about 1,000 employees to about 4,000 and then back to 1,000. It was also the first time I got to run a business over a longer term. Travel retail was my first sales job. You learn what it is like to be told no, to negotiate hard, to develop relationships, and to stand your ground. In my final two years, I ran product and e-liquid development, my first technical role alongside a business role. I learned how to take a product to market. I later returned to BCG as a partner. My work consisted of serving private equity clients in strategic due diligence. My advice to people leaving consulting is that no single job is that important. Take time to pause and reflect, and do outreach in addition to considering inbound opportunities. If a job does not work out the way you thought, you can always get another one. I joined Skan last year after reconnecting with its founders. It's a surprising turn of events. Five years earlier, I thought the problem the company was trying to solve was impossible: How do you use passive observation to understand a complex workflow, such as an insurance claim that takes two months to resolve? Generative AI has made it easier to automate work where existing data - documents, databases, calls, and chats - is available. There's still a gap between clicks and tacit knowledge that explains how to execute a business process, and it's one of the biggest opportunities in enterprise AI. After over a year at Skan, I know one thing: AI is just accelerating the same hard work that has always needed to be done.
Management consulting: The Big reinvention reshaping a global industry. Management consulting is being rebuilt around AI and outcomes. See how Deloitte, BCG and their rivals are changing the way advice is priced and sold in 2026. Key Takeaways: * Management consulting is being rebuilt around technology, with the global market widely estimated in the hundreds of billions of dollars and still growing in 2026. * Firms such as Deloitte and BCG are pushing AI-led work past 40% of some revenue lines, changing how advice is priced and delivered. * The old model of selling hours is giving way to selling outcomes, and that shift is reshaping the whole industry. Management consulting has spent a century selling one thing above all: expert advice, billed by the hour or the project, delivered by very clever people in very good suits. That model made the industry one of the most profitable in professional services. In 2026 it is being quietly rewritten, and the firms that adapt fastest stand to pull away from those that do not. The pressure is coming from technology, changing client demands and a crowded market. Clients want results they can measure, not just decks they can admire. New tools let a smaller team do work that once needed an army of analysts. And a generation of specialist boutiques is chipping away at the giants. Put together, these forces are pushing management consulting into its biggest reinvention in decades. It is worth remembering how resilient this industry has been. Through recessions, tech booms and busts, management consulting kept growing because organisations always face problems they cannot solve alone. What is different this time is that the tools clients use to judge advice, and the tools consultants use to produce it, are changing at the same moment. That double shift is why the current reinvention feels deeper than the usual cycle. A bigger, busier industry. First, the scale. Estimates of the global management consulting market vary widely depending on how each research house defines it, ranging from around $375 billion to well over $1 trillion when broader advisory work is included. Treat the exact figure with caution, but the trend is consistent: the market is large and still growing, with mid-single-digit annual growth common across forecasts. The headline players remain formidable. Deloitte led overall professional services revenue at about $70.5 billion in its 2025 financial year. BCG reported roughly $14.4 billion in 2025 revenue with about 33,500 staff. These are not firms in retreat. They are firms racing to change what they sell before someone else does it for them. How AI is changing management consulting. The clearest disruptor is artificial intelligence, and consultants are both selling it and using it. The global AI consulting market reached about $10.86 billion in 2025 and has been growing around 24% a year. The Big Four and the top strategy houses have collectively invested more than $10 billion in AI platforms since 2023, according to industry trackers such as J.P. Morgan research and market analysts. Inside the firms, the change is just as real. At BCG, AI and technology services now make up more than 40% of revenue, with AI-specific work about a quarter of the total and growing fast. McKinsey's internal AI platform, known as Lilli, has reported around 72% active adoption among staff and can cut research and synthesis time by up to 30%. When a consultant can produce in hours what used to take a team days, the economics of the whole engagement change. * Smaller teams, bigger output. AI tools let leaner teams handle research and analysis that once needed many junior staff. * Faster delivery. Clients expect answers in weeks, not months, and tooling makes that possible. * New services. Helping clients adopt AI has become a large business in its own right. * Pressure on the pyramid. The classic model of billing lots of junior hours is under strain. When the analysis is cheap and fast, clients stop paying for the analysis. They pay for the judgement about what to do with it. From billable hours to outcomes. That last point is the heart of the reinvention. If technology strips out much of the grunt work, clients naturally ask why they should pay by the hour at all. More engagements are moving towards outcome-based pricing, where fees are tied to results delivered rather than time spent. It is harder to sell and riskier to deliver, but it aligns the consultant's reward with the client's success, and clients increasingly demand it. This is the same story reshaping other knowledge businesses. GBM has tracked how architecture firms became global brands, how companies are closing the skills gap themselves, and how financial data providers turned expertise into recurring revenue. Management consulting is now walking the same path, from selling effort to selling value. The rise of the specialists. The giants are not the only story. A wave of boutique firms has grown up around specific problems, from data and AI to sustainability, pricing and cyber, and they compete hard on depth and speed. A client that once had to hire a big generalist firm for everything can now assemble a team of specialists, each expert in one thing, often at lower cost. That fragmentation is quietly reshaping how work is bought. It also changes how talent moves. The best consultants no longer see the large firms as the only path to a serious career, and many leave to join or found boutiques, or to go in-house at clients who are building their own advisory teams. For the big firms, holding on to talent while automation strips out the junior work they used to train people on is one of the hardest problems they face. The old pyramid, with armies of graduates at the base, does not fit a world where software does much of the base's work. Reputation still counts for a great deal, which is why the established names remain powerful. When a board is making a bet-the-company decision, the comfort of a trusted brand matters. But that trust now has to be earned against faster, cheaper, more specialised rivals, and against clients who are more capable of judging the work themselves. What clients should expect from management consulting next. For buyers of consulting, the changes are mostly good news. Expect faster work, more transparent pricing and sharper competition between the giants and nimble specialists. But expect to work harder as a client too, because outcome-based deals require clear goals and honest data on both sides. For the firms, the challenge is cultural as much as commercial. A business built on billing hours has to learn to bet on results, and a business built on hiring armies of graduates has to rethink its whole career ladder. As its reporting on private equity and jobs showed, ownership and incentives shape behaviour, and management consulting is no exception. Why the management consulting shift matters beyond the firms. This is not just an inside-baseball story for partners and their pay. Management consulting sits at the centre of how big organisations make decisions, so a change in how consultants work ripples out to their clients and, eventually, to the wider economy. When advice gets faster and cheaper, more companies can afford serious strategic help, not just the largest ones. That could level the field a little between corporate giants and ambitious challengers. It also raises the bar for what good advice looks like. If a machine can produce the analysis, the value of a management consulting engagement shifts firmly towards judgement, experience and the courage to tell a client something it does not want to hear. Those are human qualities, and they are hard to automate. The best consultants of the next decade will be less like research factories and more like trusted advisers who happen to have powerful tools behind them. The firms that get the balance right will not just survive the reinvention of management consulting, they will define it. Those that cling to the old model of billing every hour and staffing every project with juniors risk being undercut by leaner, smarter rivals. It is a genuinely open contest, and for once the giants do not automatically hold the advantage. For more, browse its business coverage. Editor's Note: This analysis looks at how AI and outcome-based pricing are reinventing management consulting, and what it means for the firms and their clients. Explore more of its reporting, or nominate a standout brand for recognition by Global Brands Magazine. Is Your Brand Among the Best in the World? Global Brands Magazine recognises outstanding companies across 30+ industries and 100+ countries. 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BCG's Victoria Pawsey wins WMA for Content Leadership & Innovation. September 25, 2026 Victoria Pawsey, Global Brand & Media Partnerships Director at BCG, was announced as the winner of the 2026 World Media Award (WMA) for Content Leadership & Innovation last night at the annual awards ceremony in London. This prestigious accolade celebrates individuals recognised by their peers for creating outstanding international content-led campaigns that embody brand bravery, creativity and innovation. Pawsey was selected for the Award for her role as the strategic sponsor behind BCG's transformation of content marketing from a series of media placements into an international thought-leadership platform. Pawsey has experience across all sides of the media landscape, having started on the publisher side, moving to an agency and now being at a brand. As the Director of Media Partnerships driving BCG's multiple campaigns, including with The Wall Street Journal, she has consistently backed ambitious ideas, brought the right BCG experts and clients into the conversation, and made the collaboration more useful, measurable and creatively distinctive with each iteration. "Working with Victoria has shown what's possible when a client brings real ambition to a media partnership. She doesn't just approve ideas, she shapes them: pushing our teams to be sharper on the brief, more disciplined on measurement and more willing to try new formats," said Chris Woodall, Head of European Advertising, The Wall Street Journal, and Co President of the World Media Group "What stands out is the trust she's built between BCG's experts and our commercial editorial and creative teams. That's rare, and it's exactly why partnerships like this work." "I'm honoured to be recognised for content leadership and innovation, but this award belongs to everyone who's been part of building these partnerships, such as with the Wall Street Journal," Pawsey said. "It's testament to what can be achieved when you push the boundaries on content-led collaborations with the right media partner. As an advertiser, supporting trusted journalism is so important, not just because it's the right thing to do, but because it's often where the most engaged and influential audiences are." Creating a cross-format platform for credible business voices The progression of Pawsey's leadership is visible in the work itself. In 2023, BCG and WSJ tackled the information gap around generative AI through The Competitive Edge and Generative AI at Scale, pairing a WSJ Tech Live sponsorship and BCG main-stage thought leadership with a post-event content experience across long-form, mobile-first and video formats. The campaign generated more than eight times its video view goal, with C-suite and senior decision-makers nine times more likely to engage than the comparable WSJ benchmark. Pawsey and team then scaled the model through Future Forward: Driving Value for Infinity, a custom content hub combining documentary-style storytelling, animated explainers and executive interviews, exploring how AI creates value across industries rather than simply cutting costs. Throughout her 18-year career, Pawsey has been an active sponsor rather than a passive approver, shaping the brief, protecting editorial standards and using performance reporting to refine formats and distribution. In doing so, she has built a cross-functional environment in which BCG marketers, subject-matter experts and client executives work seamlessly alongside publishers' custom content, editorial, creative and analytics teams. Pawsey joins an eminent line-up of senior marketers who have been named as Content Leader including: * Christoph Woermann, CMO Corporate Bank, Deutsche Bank (2025) * Ann Gordon, International Marketing Lead for the GREAT Trade and Invest campaign, UK Government's Department for Business and Trade (2024) * Navin Rammohan, VP, Segment Head Marketing, Infosys (2023) * Khaled AlShehhi, Executive Director of Marketing and Communication, UAE Government Media Office (2022) * Kaat Vanderheyde, Managing Director for Brand & Customer Experience Design, FedEx (2021) * Johan Jervoe, Chief Marketing Officer, UBS (2020) * Christine von Hoerde, International Media Management, Audi AG (2019)
Stephens Group promotes value creation vice president Lindsey Joseph to principal. Joseph, a former consultant at Boston Consulting Group, Accenture Strategy and Kurt Salmon, advises the firm's portfolio companies on operational performance. 1 hour ago
Burberry, Kering cite 'resets' to capitalize on luxury's rebound. Top North American executives from the two global luxury firms participated in a recent panel discussion hosted by Boston Consulting Group. September 22, 2026, 3:56pm The luxury sector is getting back on a growth trajectory after a three-year malaise that nonetheless gave global brands time to "reset" for a better future. They've formed new strategies based on fresh consumer insights, technology advances and revamped creative teams. That was the central theme of last Thursday's Luxury Executive Roundtable organized by the Boston Consulting Group at the firm's Hudson Yards offices in Manhattan. The evening began with a presentation by BCG managing director Beatrice Lemucchi on the state of the luxury industry based on the BCG/Altagamma annual survey of 12,000 luxury consumers, as well as interviews with members of BCG's advisory board, industry chief executive officers and consumer studies. Then Laura Dubin-Wander, president of Burberry in the Americas; Ewa Abrams, president of Kering for the Americas, and Tim Chai, head of product strategy at TikTok Shop, discussed how their companies are evolving and using consumer insights. "We're sort of past this reset stage where there was anemic growth," said Robin Mitchell, BCG's senior adviser who moderated the panel. Dubin-Wander said the "Burberry Forward" transformation strategy consisted of four pillars: brand, client, product and distribution. "We're moving a little bit away from the true transformation piece and are laser-focused on a growth mode...We have great brand awareness. What we are really focused on is brand heat and desirability...The way you get brand heat and get clients to really desire the brand is to focus on Western talent. While the English are fabulous, there are probably opportunities for talent that has more global reach, specifically more Western reach. With that, we've doubled down on athletes, particularly in the States." She said Burberry has tapped NBA players, including Carmelo Anthony who has participated in Burberry events and wears the clothes. The strategy has been "a game changer" in men's, she said. On the women's side, "high-touch experiences," including recent pop-ups in the Hamptons, Palm Beach and Aspen, have been game changers. Burberry has leaned into its "core competencies by creating trench destinations and scarf bars," Dubin-Wander said. She also sees Burberry "recalibrating" its distribution with opportunities to downsize or exit certain locations in the U.S. On the men's side, Burberry's $400 polos represent an accessible price point. "Polo galleries" have been put together, starting the journey for some to discover other Burberry products. Similarly, Burberry women's offers athleisure, which has been "reignited" because it's a category that's part of a lifestyle. At Burberry, AI is moving at a "meteoritic pace [though] it's still very back-of-house," focused on such areas as data analytics, IT and supply chain. Abrams said Kering has been creating a platform to achieve synergies across functions, and processes "that allows us to make fast and clear decisions. Some of that is around the implementation of technology and AI to create an accelerator for the brands." Discussing luxury versus aspirational customers, Abrams said high-net-worth customers need "high-touch personalization, experiences, things that money can't buy and surprise and delight" clients. Aspirationals, however, are motivated more by cultural relevance, specifically artists and musicians. "It's a different type of engagement," she said. Aspirationals don't buy into categories as deeply as high-net-worth customers. "It's important to stimulate them with the right product categories such as eyewear or fragrance," costing less than ready-to-wear. BCG's Chai said TikTok users want personalization and nativeness. "Even in luxury, our users are not as receptive to things that are too polished, too precious. The most successful brands [on TikTok] maintain the brand voice, but in a way that's very popular and native," he said. "Burberry is an amazing example. On TikTok, the presence is still quintessentially British, with heritage, evoking the countryside and an aristocratic feeling, but it's more playful, fast-paced, joyful, and with cheeky British humor." Recapping findings from the BCG/Altagamma report, Lemucchi said luxury would grow by 2 percent to 5 percent globally this year, fueled by 8 percent growth in North America as well as AI and tech-created wealth. Europe is seen flat to up 1 percent. China is expected to recover with 2 percent to 3 percent growth. The Middle East is seen falling by double digits due to the war. She also cited "positive numbers" among aspirational customers, after declines in recent years. "They either didn't engage in the market or had a lower spend." Even the richest of luxury shoppers, Lemucchi said, are sensitive to price increases, with about 70 percent deciding not to buy something they wanted because of a price hike on at least one occasion. "The good news is that when they stop that type of purchases, most of the time they shifted to another category, such as beauty." She said luxury has been slower to adopt AI than other industries, though there's been "significant acceleration in the last 12 months. Ninety percent of customers are telling us they're already engaging with AI tools or prompts on a daily basis or weekly," often involving product discovery, recommendations and comparison pricing. "They also trust AI tools and platforms much more than social media and influencers." Newsletters