Job Description

We are seeking a Direct-to-Consumer Shopify Store Manager to support one of our fast-growing DTC channels at Fortune Brands Innovations. The Shopify Store Manager will be responsible for day-to-day Shopify Store Management. This role is critical in accelerating the business and ensuring the smooth execution of end-to-end DTC activities. The ideal candidate has a strong marketing background, is highly organized, and can handle a fast-paced environment. This is not a design or development role. 

Location: This position is eligible for Hybrid work (Tues, Weds, Thurs) in our Deerfield, IL office. 

RESPONSIBILITIES:

• Inventory Management: Monitor and manage product inventory, coordinating with the supply chain and logistics teams to ensure stock levels are maintained and products are delivered on time
• Performance Analysis: Analyze website traffic, sales data, and user behavior using tools like Google Analytics and Shopify reports to identify trends, issues, and opportunities for improvement
• Conversion Optimization: Implement A/B testing, analyze results, and apply insights to improve conversion rates and average order value
• Marketing Collaboration: Work closely with the consumer communication team to execute campaigns, promotions, and sales strategies, ensuring they are effectively reflected on the website
• Third-Party Integrations: Manage and optimize third-party apps and integrations to enhance the functionality of the Shopify store
• Strategic Planning: Assist in strategic planning and manage the tactical execution of DTC operations, including promotional strategies, exclusive offers, assortment bundles, and other growth drivers.
• Site Merchandising and Coupon Management
• Work closely with Shopify tools to continuously evolve and implement effective site conversion tactics.
• Segmentation and Personalization: Develop and implement segmentation and personalization strategies, utilizing A/B testing to optimize results.
• Insurance Lifecycle Partnership: Work closely with the Post-engagement Lifecycle team to enhance communication improve LTV and foster positive recommendations
• Serves as the central touchpoint for all cross-functional DTC Insurance Support

Qualifications

• Bachelor’s Degree in technology or business administration, marketing discipline or equal years of experience
• Minimum 3 years of project management experience using project tracking software. 
• Experience managing Direct Website Commerce. 
• Experience successfully managing cross-functional projects with complex stakeholder involvement, and complicated timelines and deliverables.
• Highly effective at prioritization, planning and alignment across multiple projects 
• Strong, effective, and clear oral and written communication
• Experience developing and executing operational solutions that are simple for a team, that scale, and that will endure
• Strong team player, willing and able to lead as well as step in, roll up your sleeves, and do the work
• Entrepreneurial mindset and comfort working in a fast-paced, scale-up environment