Business Marketing Manager

As the Digital Energy (DE) Business Offer Manager, your mission is to drive growth of DE portfolio and services in country thru the effective deployment of marketing 4P methodology. In this critical role, you will work with internal and external stakeholders, ensuring DE growth strategy, country organization and go-to-market (GTM) are deployed effectively.

• Performance Management: Responsible for the performance of DE offers (Orders, Sales, GM), including budgeting, forecasting, and financial reporting. Track and analyze business performance metrics, adjusting as needed.
• Portfolio Management: Marketing owning the marketing 4P deployment in country and offers management (excellence in product lifecycle and offer launches)
• Product: Boost Products Business by gaining a deep understanding of our markets and strategically outperforming competitors. Achieve market share growth through tailored strategies for countries and hero offers.
• System: Better Systems. Mastering solutions knowledge and managing stakeholders effectively. Simplify and optimize internal processes.
• Services: Support Accelerate services & recurring revenues. Grow services with modernization and competitor’s installed base conversion. Outpace our core business growth.
• Strategic Planning: Adopt global strategy, localize and adapt for country, implement business strategy to achieve growth ambitions and objectives. Operationalize strategy with AMSP, annual operating plan etc.
• Impact with Marketing 4P: Operationalize marketing 4P is all aspects of DE business.
• Product:
  • Develop and manage the offers (product & services) portfolio, ensuring alignment with market needs and company goals.
  • Conduct market research to identify customer needs and preferences.
  • Conduct competitive analysis by identifying and evaluating competitors and customer insights to understand their strengths, weaknesses, strategies, and market positioning, and develop actionable strategies (tailored UVP) to outperform them.
  • Collaborate with the product development team to create and enhance products to meet/exceed the market demand
• Price:
  • Develop and execute pricing strategies in accordance with product marketing positioning and competition that gain, defend, penetrate, market share while maximizing profitability.
  • Monitor market trends and competitor pricing to adjust strategies as needed.
  • Implement discount and promotional pricing models to drive sales.
• Place:
  • Deploy the 4P strategy to drive growth across all SE GTM channels (GD, PB, e-commerce, IAD, etc.), ensuring products are accessible to target markets.
  • Collaborate with cross-division teams to develop and manage relationships with distributors, retailers, and other partners.
  • Collaborate with the GSC and global teams to optimize logistics and supply chain processes, enhancing product availability and cost efficiency.
• Promotion:
  • Create and execute marketing campaigns to increase brand awareness and drive sales.
  • Create and execute the marketing strategy and the narrative to make an IMPACT to drive demand of your tailored UVP to targeted end users
  • Understand and utilize vzonarious promotional channels to drive demand generation including digital marketing (SEO/SEM,email marketing, paid advertising, social media, and public relations) to advertise the tailored UVP of your product basket
  • Analyze campaign performance and adjust strategies to achieve marketing objectives.
  • Create, develop/localize sales enablement: Tools, presentations, collaterals to help the sales team effectively sell the product.
• Product & application Expertise: Provide product technical and application expertise to internal/external stakeholders
• Stakeholder Engagement and TEAMWORK: build and maintain strong relationships with key stakeholders, country teams, regional and global teams.

Qualifications

• Bachelor’s Degree or equivalent (Electrical Engineering or Science an advantage)
• Minimum 3 to 5 years’ experience in a marketing, sales management, services or business development capacity
• Results-oriented and is experienced in managing profit and loss, with proven business growth track records. This position requires a minimum of 20% customer facing time.
• Experience in Sales and knowledge of electro-intensive segments e.g. Power & Grid, Energies & Chemicals, Semicon, Data Centers, Buildings, Real Estate, Healthcare etc.
• Experience in Power and/or building Management Systems, energy meters, protection relays, field devices, energy management, green building requirement.
• Understand of Schneider Electric Ecosystem (customer personas, value chain and GTM is an advantage)
• Curiosity and learning agility: understanding and staying up to date with market and industry trends, new marketing technologies, present and emerging customer behavior.
• Experience in multi-tiered customer and channel approaches.
• Possess:
  • Excellent communication and presentation skills (clarity, influence, negotiation, active listening)
  • Teamwork mindset and stakeholder management (able to build relationships and effectively, work as team and empathy to address concerns of team members, customers/stakeholders)
  • Relating through emotional intelligence (self/relationship awareness)
  • Ability to adapt, make decisions with limited data or info and to resolve problems under pressure
  • Time management: Prioritization (juggling multiple projects, deadlines, and competing priorities while staying focused on key objectives) and Efficiency (working productively within tight timeframes without sacrificing quality)
  • Attention to detail.
  • Resilience handling rejection/failure while maintain focus and enthusiasm

Looking to make an IMPACT with your career?

When you are thinking about joining a new team, culture matters. At Schneider Electric, our values and behaviors are the foundation for creating a great culture to support business success. We believe that our  IMPACT values – Inclusion, Mastery, Purpose, Action, Curiosity, Teamwork – starts with us.

IMPACT is also your invitation to join Schneider Electric where you can contribute to turning sustainability ambition into actions, no matter what role you play. It is a call to connect your career with the ambition of achieving a more resilient, efficient, and sustainable world.

We are looking for IMPACT Makers; exceptional people who turn sustainability ambitions into actions at the intersection of automation, electrification, and digitization. We celebrate IMPACT Makers and believe everyone has the potential to be one.

Become an IMPACT Maker with Schneider Electric – apply today!

€40 billion global revenue
+9% organic growth
150 000+ employees in 100+ countries

You must submit an online application to be considered for any position with us. This position will be posted until filled.

Schneider Electric aspires to be the most inclusive and caring company in the world, by providing equitable opportunities to everyone, everywhere, and ensuring all employees feel uniquely valued and safe to contribute their best. We mirror the diversity of the communities in which we operate, and ‘inclusion’ is one of our core values. We believe our differences make us stronger as a company and as individuals and we are committed to championing inclusivity in everything we do.

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