Full-Time
Updated on 9/3/2026
Streaming hardware and ad-supported content
No salary listed
Company Historically Provides H1B Sponsorship
Austin, TX, USA
Hybrid
On-site in Austin, TX Mon–Thu; Fridays flexible remote.
Bachelor's
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Roku provides a streaming entertainment ecosystem built around hardware devices (Roku TVs, streaming players, smart home gear, and audio gear) and a purpose-built operating system. Its devices run the Roku OS to deliver apps and streaming content to televisions. The Roku Channel offers free, ad-supported content and Roku Originals are exclusive programs produced in-house, bundled with advertising revenue and content distribution. The business model blends hardware sales, advertising, and distribution of content through its platform. Roku differentiates itself by offering a wide range of affordable devices, a centralized ad-supported free channel, and in-house originals, creating an integrated yet open platform for apps and content. The company’s goal is to grow a large, easy-to-use streaming ecosystem that combines hardware, software, and content to reach many households and monetize through device sales, ads, and distribution deals.
Company Size
1,001-5,000
Company Stage
IPO
Headquarters
San Jose, California
Founded
2002
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Unlimited vacation days
Medical, wellness, and financial benefits
Free snacks and access to fitness center at headquarters
Roku's first OLED TVs undercut the midrange competition. Roku comes in cheaper than Sony, LG, or Samsung with an intriguing OLED option. by John Higgins Sep 1, 2026, 6:00 AM PDT Image: Roku John Higgins is a senior reviewer covering TVs and audio. He has over 20 years experience in AV, and has previously been on staff at Digital Trends and Reviewed. Just a few weeks ago the only midrange OLED options available were from LG and Samsung. But after Sony officially announced the Bravia 6 last week, Roku has now launched its first-ever OLED TV - the Roku Pro Series - which will be followed by the step-up Pro Series LX next month. The Roku Pro Series has a 120Hz panel, four HDMI 2.1 ports, and supports Dolby Vision and HDR10 Plus. It also has auto low latency mode, FreeSync Premium, and VRR for gaming. A backlit Roku remote is included, and a remote finder button on the TV helps locate it when misplaced. The Pro Series LX is about twice as bright as the regular Pro Series, supports 144Hz VRR, and has a polarizer to reduce reflections. And of course both TV series use the Roku operating system. The Pro Series is exclusive to Amazon for 2026, available now, and comes in 55- and 65-inch sizes starting at $999. The Pro Series LX will be available in October in 55 inches for $1,299 and 65 inches for $1,599. Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates. * John Higgins The verge daily. A free daily digest of the news that matters most.
Roku launches its first OLED TVs starting at $999. Roku's first-ever OLED TVs, the Pro Series and Pro Series LX, feature Dolby Vision and Atmos, HDMI 2.1 VRR and ALLM, and Roku OS. They are now available in 55 and 65 inches. As Flatpanels reported last year, cheaper OLED TVs were expected in 2026. That is now happening, and Roku's launch today is another sign of the trend. - "OLED technology has been locked behind premium price tags, forcing many customers to choose between the display they want or a price that works for them," said Chris Larson, VP of Retail Strategy, Roku. "We see a clear opportunity to change that equation. With the new Roku Pro Series OLED and LX OLED TVs, we're removing that cost barrier and making a top-tier viewing experience genuinely accessible." 00:00/01:00 The Roku OLED TVs One of the interesting aspects about OLED is that the baseline picture quality is so high that no brand has managed to produce an OLED TV with bad picture quality. Flatpanelshd expect Roku's OLED TVs to perform well too, although they will not match high-end Tandem WOLED and QD-OLED models, such as LG G6, Samsung S95H and Sony Bravia II, due to their better and more expensive panels. The Roku Pro Series OLED TVs feature a 120Hz OLED panel and a 95% DCI-P3 color gamut. It sounds a lot like the cheaper OLED SE panel introduced earlier this year without a polarizer-based anti-reflective layer. These TVs will compete directly with LG's B6/B6E, Samsung's S85H and Sony Bravia 6. Also read: 83" OLED TVs are finally becoming affordable We say this because Roku specifically highlights a step up to "an advanced polarizer that cuts room reflections" for its more expensive Pro Series LX OLED TVs. These models support 144Hz, a wider color gamut and higher brightness (2x higher peak brightness, says Roku), which sounds a lot like the OLED EX panel also used in LG's C-series and Samsung's S90 series. They also come with the Roku Voice Remote Pro with USB-C charging and Wi-Fi 6. Roku OS with Dolby Vision The OLED TVs naturally come with Roku OS built in, providing access to streaming services in up to 4K Dolby Vision for Roku's best picture quality to date. Both Roku OLED ranges support HDR10, HDR10+ and Dolby Vision as well as Dolby Atmos audio. They also feature HDMI 2.1 for VRR and ALLM, along with backlit remote buttons. In addition, there is AirPlay 2 and Bluetooth 5.2. Flatpanelshd is chasing full specifications. The Roku Pro Series OLED TVs are available now in 55 and 65 inches exclusively from Amazon for $999 and $1200, respectively. The Pro Series LX will be available starting in October, with pre-orders online today for $1300 in 55 inches and $1600 in 65 inches. Roku has not announced any larger screen sizes.
Meet its new OLED TVs. Whether you're hosting an epic game day watch party, or watching the latest episode of your favorite show, a great streaming experience comes down to spending less time searching, getting to your favorite content faster, and having the right screen to bring it all to life. That's why Roku, Inc. is excited to introduce its new 2026 Roku Pro Series TVs: the Roku Pro Series OLED TV and Roku Pro Series LX OLED TV. Sleek design, smarter performance. The new OLED lineup pairs next-level display technology with the delightfully simple Roku experience you already know and love. The result? A TV that looks sleek, works smarter, and gets you to the good stuff faster. Ultra-wide viewing angles give everyone a great sight line, while OLED technology delivers vibrant color and blacks that are truly black. From shadowy thrillers to bright animated favorites, scenes feel deeper, richer, and more immersive. To make it even better, there's no need to worry about adjusting picture settings before pressing play. Roku Smart Picture Max automatically tunes the TV to suit what you're watching, so every show, movie, game, and live event is optimized without any extra work from you. The Roku experience, now on OLED. Roku, Inc. believe nothing should stand between you and the entertainment you love. That's why, even as Roku, Inc. added more advanced technology to the 2026 Roku Pro Series, Roku, Inc. made sure getting started remained as simple as ever. From the moment you open the box, Roku makes setup effortless with tool-less, dual-position feet and built-in cable management. The personalized Home Screen brings your favorite apps, shortcuts, and recommendations front and center, so you spend less time scrolling and more time watching. Signing up for subscriptions is streamlined, too. Use one Roku login to sign up for Max, Paramount+, Apple TV+, and more than 70 other subscriptions, then manage, cancel, or renew them all in one place. Your Roku TV is more than a place to press play. Roku, Inc. is always finding new ways to make the entire streaming experience more fun: Take a trip through Roku City, test your knowledge with Daily Trivia, or play a quick game of Roku City Dash. Elevated entertainment. Roku, Inc. designed the new Roku Pro Series OLED TVs with an ultra-thin profile and slim metal bezel to keep the focus on your entertainment and blend easily into your space, even when the TV is off. For gamers, Automatic Game Mode drops you right into the action, while a fast refresh rate keeps every moment smooth and clear. That means more responsive gameplay with less lag, plus sharper action when you're watching fast-moving sports. And because the little things matter, thoughtful touches like backlit remote buttons, customizable shortcuts, Bluetooth Headphone Mode, and an on-TV remote finder make everyday streaming easier from start to finish. Meet the lineup. The Roku Pro Series OLED TV is available today in 55-inch and 65-inch sizes, exclusively on Amazon, with an MSRP starting at $999. The Roku Pro Series LX OLED TV will be available beginning October 2026 with an MSRP of $1,299.
Roku brings on Nicole Vogel to lead pop culture and fandom content. August 26, 2026 Roku is expanding its content team with the hiring of former Lifetime exec Nicole Vogel to lead pop culture and fandom programming for the streaming platform. The move, which follows news...
How Roku powered a record-breaking moment for soccer's biggest global tournament. Sports discovery, engagement, and subscription sign-ups on Roku surged during the tournament - here's what Roku's data tells Roku, Inc. about how sports and streaming are growing together. This summer's global soccer tournament was a defining moment for streaming, and a glimpse into the future of live sports. In the U.S. alone, a record average combined audience of 62.8 million viewers tuned in to the final in English and Spanish, and with nearly half of all U.S. TV viewing now happening on streaming, a significant share of that audience tuned in through Roku. In fact, Roku was the top platform in the United States for streaming the World Cup(R) according to Nielsen1. That's a meaningful milestone for a platform that reaches more than half of U.S. broadband homes and 100 million households worldwide, and it's one piece of a much bigger story about how sports and streaming are converging. Sports affinity on Roku is at an all-time high. Beyond major tentpole events, fans are building habits around sports on streaming. Even before the global tournament kicked off, an estimated 55 million Roku households showed a "sports affinity" by engaging with sports content on Roku2 between April 2025 - 2026. That's a new record, and a sign that sports fandom is continuing to grow alongside streaming access to sports from major leagues and niche favorites. Take it from Roku's Head of Sports, Joe Franzetta: "This summer's tournament is a prime example of a trend that's been building for a while. Sports fans on streaming are becoming mainstream. They're a growing and passionate audience of all ages. When we build experiences that solve the viewer's pain points, we also help every partner we work with grow their business." Sports discovery on Roku is climbing around the world. Overall, total sports viewing on the Roku platform in the U.S. hit a Q2 high. Comparing the first half of 2025 to the first half of 2026, Roku saw sports streaming hours originating from its discovery surfaces grow across North America, with the World Cup providing a huge boost in Mexico and Canada3. The magnitude of growth in Mexico and Canada shows the impact that its sports discovery experience can have in more nascent markets, while still driving growth in mature markets like the U.S. It also underscores how important the event was to those viewers, and how quickly streaming is becoming the default way fans catch the action around the world. Roku's sports discovery helped fans find the games and its partners grow. It's no secret that the fragmentation of sports on streaming presents a real discovery challenge: matches can be scattered across multiple apps, services, and subscription tiers. Part of what makes Roku so effective at driving discovery and engagement for its partners is its focus on simplifying the experience for the viewer's needs first. That's where Roku's Sports Experience, including sport-specific "Zones" like the Soccer Zone Roku, Inc. launched for the World Cup(R), come in. The results speak for themselves: * In Q2 2026, the Soccer Zone alone drove hundreds of thousands of sign-ups for Roku's content and streaming partners, making the tournament one of the largest cross-partner acquisition events in Roku's history. * In North America, Roku's Sports Zones saw a 122% increase in streaming hours and 80% growth in unique visitors year-over-year in Q2. * Sports Zones launched in the United Kingdom and Brazil just before the tournament - and soccer fans in both countries took advantage of the new hub with millions of visitors in the first month. * Worldwide, an average of 39% of Soccer Zone visitors were repeat visitors who came back across multiple match days throughout the tournament, a strong signal that the Zone became a go-to destination rather than a one-time stop4. This builds on a pattern Roku, Inc. has seen before: in February - when there was a different kind of football trophy at stake and a different global tournament occurring - on Roku, more than half of Peacock sign-ups originated from the Roku Experience (i.e. a Roku-controlled surface). And this summer, Roku, Inc. did it again: on Roku, more than half of subscription sign-ups for the services carrying matches in the U.S. originated from the Roku Experience during the tournament. Whether you're a die-hard fan or tuning in to share a cultural experience, when Roku, Inc. reduce friction in live sports streaming, everyone wins. The bigger picture: streaming is the future of sports fandoms. Roku always strives to make better TV for everyone - viewers, partners, and advertisers alike. When it's easier for fans to discover the games, leagues and teams they love, the entire streaming ecosystem benefits: viewers get to the action faster, partners grow their audiences, and brands and advertisers reach more engaged streamers. Joe said, "Leagues, rights holders, and brands are all grappling with the same question right now: How do you engage younger fans who didn't grow up watching sports on cable? Streaming discovery is a huge part of the answer. When a fan can open one Zone and find every match, every team, every storyline they care about and the ancillary content that elevates them, that's a much more personalized journey than flipping through channels ever was. It's a real opportunity for leagues that want to build the next generation of fans." Roku's insights from this World Cup(R) leave no doubt that sports have crossed over into the streaming era, and Roku is playing a central role in that shift by not only helping its partners distribute the games, but helping fans find them. What's next. Leagues and rights holders want to be where the fans are. As more leagues, tournaments and major sporting events all around the world move toward streaming-first (and increasingly streaming-exclusive) distribution, Roku will keep investing in experiences that push the whole streaming industry forward. The World Cup(R) showed what's possible when sports and streaming come together at scale, and it's only the beginning.