Senior Graphic Designer - Vehicles, LEGO Design

Job Description

Senior Graphic Designer, Vehicles

Are you a graphic designer who lives and breathes vehicle culture?

From iconic race liveries and automotive branding to the graphic details that make enthusiasts instantly recognise a vehicle, graphics play a vital role in bringing LEGO® vehicles to life.

The LEGO Vehicles team is looking to add more horsepower to an already high-performing crew. As a Senior Graphic Designer, you'll help fuel new ideas and create high-impact graphics that transform great models into must-have experiences for vehicle fans around the world.

This role is for someone who combines exceptional graphic design expertise with a genuine passion for cars, racing, motorsport, and automotive culture. Working closely with project teams and fellow designers, you'll translate vehicle-inspired concepts into authentic graphic experiences that elevate our products and delight builders of all ages.

Core Responsibilities

• Transform vehicle culture, racing heritage, and automotive trends into authentic LEGO graphic experiences.
• Create graphics ranging from race liveries and sponsor-inspired applications to original visual identities that strengthen storytelling and product appeal.
• Turn creative briefs into product-ready graphics that balance creativity, play value, manufacturability, and brand standards.
• Explore, sketch, and develop graphic concepts that capture the character and personality of a vehicle.
• Drive graphic ideation across the Vehicles portfolio, bringing inspiration from automotive, racing, and enthusiast communities.
• Apply expertise in vehicle graphics, liveries, branding systems, and visual storytelling to elevate product experiences.
• Solve complex graphic development challenges while balancing authenticity, functionality, and production requirements.
• Collaborate closely with Vehicle Designers, Model Designers, Engineers, and Project Teams to create cohesive product experiences.
• Present graphic concepts, design rationale, and recommendations to stakeholders with confidence and clarity.
• Stay connected to developments in automotive design, motorsport, branding, and consumer trends.
• Apply consumer insights to create graphics that resonate with builders and vehicle enthusiasts.
• Contribute to workshops, innovation activities, and portfolio decisions through your specialist graphic design expertise.
• Champion graphic design excellence and help evolve graphic development practices across the team.

Play Your Part in Our Team Succeeding

Vehicle graphics are often what transform a great model into an unforgettable one. Whether recreating an iconic racing livery, capturing the spirit of a legendary automotive brand, or creating entirely new graphic expressions, your work will help bring exciting stories and authentic details to life through LEGO play.

Success in this role comes from combining outstanding graphic craft with a deep understanding of vehicle culture, while navigating the practical realities of product development and manufacturing. You'll be a trusted specialist who brings fresh inspiration, technical expertise, and creative leadership to the Vehicles portfolio.

Do You Have What It Takes?

• A background in Graphic Design, Visual Communication, or a related discipline.
• Significant professional experience in graphic design, including experience operating at Senior Designer or Lead Designer level.
• Strong portfolio showcasing exceptional graphic design work, ideally within physical products or consumer goods.
• Experience developing production-ready graphics for manufacturing environments.
• Strong knowledge of vehicle design, racing culture, motorsports, automotive branding, and visual trends.
• Passion for vehicle graphics, liveries, visual identity systems, and the details that make vehicles culturally relevant and desirable.
• Advanced proficiency in Adobe Illustrator and other relevant graphic design software.
• Deep expertise in developing graphics, visual identities, packaging, play instructions, and branded visual experiences from concept through final production
• Experience defining graphic design standards and visual quality benchmarks across product ranges
• Proven ability to lead design reviews, provide creative direction and coaching to designers
• Excellent communication and presentation skills in English, both written and spoken.

Please share in English your CV, motivational letter, and portfolio. It is required to submit a portfolio (maximum upload size per file is 2 MB) or to present a link clearly highlighted in the CV.

Applications are reviewed on an ongoing basis. However, please note we do amend or withdraw our jobs and reserve the right to do so at any time, including prior to any advertised closing date. So, if you're interested in this role we encourage you to apply as soon as possible.

What’s in it for you?

Here is what you can expect:

Family Care Leave - We offer enhanced paid leave options for those important times.

Insurances – All colleagues are covered by our life and disability insurance which provides protection and peace of mind.

Wellbeing - We want our people to feel well and thrive. We offer resources and benefits to nurture physical and mental wellbeing along with opportunities to build community and inspire creativity.

Colleague Discount – We know you'll love to build, so from day 1 you will qualify for our generous colleague discount.

Bonus - We do our best work to succeed together. When goals are reached and if eligible, you'll be rewarded through our bonus scheme.

Your workplace: Your workplace will be the office, store or factory specified in this advert.

Hybrid Working: Our hybrid work model, Best of Both offers you the option of flexibility to work from home up to two days per week. Your People Leader will discuss the principles of the model, including how this option applies to your role and team.

Learn more about our benefits, culture and workplace experience here

Children are our role models. Their curiosity, creativity and imagination inspire everything we do. We strive to create a diverse, dynamic and inclusive culture of play at the LEGO Group, where everyone feels safe, valued and they belong.

The LEGO Group is highly committed to equal employment opportunity and equal pay and seeks to encourage applicants from all backgrounds (eg. sex, gender identity or expression, race/ethnicity, national origin, sexual orientation, disability, age and religion) to apply for roles in our team.

The LEGO Group is fully committed to Children’s Rights and Child Wellbeing across the globe. Candidates offered positions with high engagement with children are required to take part in Child Safeguarding Background Screening, as a condition of the offer.

Thank you for sharing our global commitment to Children’s Rights.

Just imagine building your dream career.

Then make it real.

Join the LEGO® team today.