Category Management Project Intern - Mexico Operations

Responsibilities

Team Introduction The e-commerce industry has grown tremendously recently, becoming a hotly contested space among leading Internet companies. Its future growth cannot be underestimated. With millions of loyal users globally, we believe TikTok is an ideal platform to deliver a brand new and better e-commerce experience to our users. We are looking for passionate and talented people to join our campaign team. Together, we can build an e-commerce ecosystem that is innovative, secure, and intuitive for our users. Step into a dynamic role with the Mexico operation team, where you'll play a vital part in executing varies campaigns for some of the most iconic brands. Be at the forefront of innovation, contributing to cutting-edge campaigns and driving forward the yearly strategic modules that define success. In this role, you’ll help power the future of e-commerce, supporting high-impact initiatives that connect brands with consumers in meaningful ways. Join us as we shape the future of e-commerce here at TikTok Shop! As a project intern, you will have the opportunity to engage in impactful short-term projects that provide you with a glimpse of professional real-world experience. You will gain practical skills through on-the-job learning in a fast-paced work environment and develop a deeper understanding of your career interests. Applications will be reviewed on a rolling basis - we encourage you to apply early. Successful candidates must be able to commit to at least 3 months long internship period. Responsibilities: Creator Hunting & Identification (Stage 1) - Identify and source high-potential fashion creators across TikTok and other social platforms, focusing on those with strong content quality, audience engagement, and commercial potential. - Analyze creator profiles, content style, audience demographics, and performance metrics to assess fit within - TikTok Shop’s fashion ecosystem. - Build and maintain a robust pipeline of creators segmented by category (e.g., apparel, footwear, accessories) and content type (live, video, product-driven). Creator Incubation & Fashion Alignment (Stage 2) - Support the onboarding and incubation of selected creators by helping define their initial content and monetization strategy. - Identify and match relevant fashion brands, products, and merchandising strategies based on each creator’s profile, audience, and content style. - Collaborate with Account Managers to guide creators on best practices for live streaming, product selection, and content optimization. - Monitor creator development and track their progression from early-stage incubation to revenue-generating contributors. Performance Tracking & Insights - Track and analyze both qualitative and quantitative performance metrics, including GMV contribution, content performance, conversion rates, and creator growth. - Build and maintain dashboards or trackers to measure the effectiveness of the creator incubation program. - Generate insights on what works (e.g., creator archetypes, product categories, content formats) to continuously refine the strategy. Project Management & Cross-functional Collaboration - Support the execution of the creators project roadmap, ensuring timelines and deliverables are met. - Work closely with Account Managers, marketing, and operations teams to align on creator strategies and opportunities. - Contribute to continuous improvement of creator sourcing, incubation frameworks, and scaling strategies.

Qualifications

Minimum Qualifications 1. Currently pursuing an Undergraduate/Master in Business or a related fields 2. Proactive self-learner, open to navigating uncertain and exploratory business scenarios. 3. Applicants are kindly requested to submit an English-language resume. Preferred Qualifications 1. Strong analytical skills, with a structured and critical approach to problem-solving; 2. Experience in commerce platforms, digital marketing, or the short video/live streaming industry is highly valued.

Job Information