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Sunny Health & Fitness

Direct-to-consumer home gym equipment provider

E-Commerce Specialist

Full-TimeUpdated on 10/23/2026
No salary listed
Mid
City of Industry, CA, USA
In PersonLocated in City of Industry, California; full-time on-site, Monday–Friday.
Growth & MarketingMarketing Generalist & Management

About the job

Requirements
  • At least 3 years of e-commerce experience managing site content, promotions, and/or merchandising.
  • Proven results driving website optimization through A/B testing and enhanced functionality.
  • Experience using Google Analytics to analyze data and performance and provide insights and recommendations.
  • Ability to write high-level business requirements for site enhancements and help translate them into business requirements documentation.
  • Ability to work autonomously and efficiently with strong attention to detail.
  • Strong written and verbal communication skills.
  • Strong project management skills and a proven track record of delivering high-quality work under tight timelines.
Responsibilities
  • Manage and update website content, including products, copy, images, reviews, categorization, and promotions, to ensure accuracy and effective presentation.
  • Assist the E-commerce team in executing site merchandising strategy, including catalog-to-site launches.
  • Manage timelines and dependencies for daily publishing to the e-commerce site.
  • Participate in reviews and ensure site assets and promotions are accurate before deployment.
  • Perform daily site audits for accuracy of content, merchandising, and user experience.
  • Liaise with internal and external resources on day-to-day website management and coordinate delivery of assets, functionality, and information supporting the web experience.
  • Develop recommendations for site enhancements to improve customer experience through content presentation, navigation, and merchandising features.
  • Develop project briefs translating program strategies and goals into online deliverables.
  • Assist in prioritizing and managing the site development roadmap to release new features and functionality.
  • Participate in pre- and post-user acceptance testing for site enhancements with E-commerce and cross-functional teams.
  • Work with internal and external analytics teams to establish reporting and analytics that provide business insight and identify opportunities.

About the company

S

Sunny Health & Fitness

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Sunny Health & Fitness provides a broad range of home gym equipment, including exercise bikes, treadmills, rowers, and elliptical machines, sold directly to consumers through its online platform. Its products are designed to help people maintain a healthy lifestyle at home, offering reliable and affordable options with warranties to ensure customer trust. The gear works as standard cardiovascular and strength-training machines—consumers choose equipment suitable for their space and fitness goals, and use at-home routines supported by the company’s direct-to-consumer sales model. The company differentiates itself from competitors through direct online sales, competitive pricing, frequent promotions, and warranties, prioritizing customer satisfaction and accessibility. Its goal is to make quality home fitness equipment easy to buy and dependable for everyday use.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Industry, California

Founded

2002

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Simplify's Take

What believers are saying

  • Sunny AI Fitness Coach 2.0 launched August 2025, boosting engagement and personalization.
  • SunnyFit’s March 2026 anniversary promotion shows active user growth and retention investment.
  • The JLL deal positions Sunny for broader connected-fitness sales across US and UK markets.

What critics are saying

  • JLL integration can distract management and dilute margins through 2026.
  • Google Play shows AI Fitness Helper beta, signaling product still requires refinement.
  • A class-action treadmill investigation in December 2025 threatens brand trust and warranty costs.

What makes Sunny Health & Fitness unique

  • SunnyFit app bundles AI coaching with Sunny equipment, reinforcing an integrated ecosystem.
  • The 2025 JLL Fitness acquisition expands Sunny’s UK and European distribution reach.
  • Sunny sells direct-to-consumer, controlling pricing, promotions, and customer relationships.

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Benefits

  • Health Insurance
  • Dental Insurance
  • Vision Insurance
  • Life Insurance
  • 401(k) Company Match
  • Paid Sick Leave
  • Paid Holidays
  • Paid Vacation
  • Employee Discounts

Company News

Athletech News
Aug 12th, 2025
Sunny Health & Fitness Launches AI Fitness Coach 2.0

Sunny Health & Fitness has upgraded its free SunnyFit app with AI Fitness Coach 2.0, delivering personalized workouts that connect with home gym equipment.

Business Wire
May 12th, 2025
Sunny Health & Fitness Powers Up Global Growth with UK-Based JLL Acquisition

Sunny Health & Fitness, a leader in value driven, high-quality fitness equipment, is pleased to announce the acquisition of JLL Fitness, a UK-based brand kno...