Athlete Specialist
Red Bull
Athlete Specialist
Red Bull
Manufactures and markets energy drinks
Athlete Portfolio Management
- Coordinating day-to-day athlete requests, logistics and operational needs,including content shoots, product/stock support and consumer activations.
- Supporting athlete onboarding and helping athletes access the right Red Bull tools, resources and contacts.
- Coordinate athlete merchandising and equipment branding logistics
- Support athletes around key competitions, events and brand moments.
- Coordinate athlete appearances, shoots, activations and event participation.
Athlete Projects
- Ideation and supporting the execution of athlete projects, initiatives and social-first projects throughout the year.
- Booking of event infrastructure and logistics for projects
Marketing department support
- Contribute unique stories, interesting topics, new formats and top media content for Red Bull Media Network.
- Managing Media Network requests relating to athletes and helping connect the right internal teams.
- Supporting the Friends of Red Bull programme and coordinating national stock requirements with Field Marketing.
Team Management
- Assisting with game-day activations and key moments across team partnerships.
- Assisting in leveraging partnership rights in all aspects of the business
- Coordinating ticket distribution across team partnerships and relevant business stakeholders.
- Infrastructure bookings and stock management
- New ideas for consumer engagement and content creation of team partnerships
Studies in general marketing, sports marketing or business
Fluency in English (verbal & written)
The ideal candidate should have a strong passion for sport along with experience in athletes/team sports management or sports marketing. They should also be creative, innovative and open minded
Strong understanding of the South African sports industry, athlete landscape and sporting culture
Proven experience managing athletes, talent, ambassadors or high-profile partnerships
Excellent relationship-building and stakeholder management skills
Strong marketing mindset with experience in brand activation, content and events
Highly organised, proactive and able to manage multiple athletes, projects and priorities simultaneously
This job description is not exhaustive of the potential duties that the successful applicant will be required to perform, and is provided solely to assist potential job applicants in determining their suitability for the role and to apply for the job. It is not an offer of employment and Red Bull is under no obligation to hire an applicant who submits an application.
Red Bull makes and markets energy drinks. It focuses on a signature global beverage and uses a distinct marketing strategy to build the brand. How it works: the drink combines ingredients such as caffeine and sugars (originally based on Krating Daeng) and is carbonated for Western palates, distributed worldwide through large-scale marketing, sponsorships, and events to boost sales. How it differs: it remains privately held by the founding families, avoiding public funding, and relies on a marketing-heavy approach—extreme-sports sponsorships, high-profile events, and a strong brand identity—rather than conventional product features alone. What it aims to do: maintain leadership in the energy-drink category, grow globally through branding and partnerships, and continue expanding its product line and presence without going public.
Explore more opportunities at Red Bull