Full-Time
Principal Product Marketing Manager
Emerging Mid-Market
Intuit
10,001+ employees
Tax, accounting, and personal-finance software
No salary listed
Mountain View, CA, USA + 1 more
More locations: San Diego, CA, USA
In Person
On-site in Mountain View or San Diego; no remote option stated.
 Growth & Marketing (1) |
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- BA/BS required, or equivalent work experience.
- Experience in SaaS companies, B2B marketing.
- Lead the end-to-end product marketing strategy for product repositioning — from market sizing and target audience segmentation to positioning, pricing, and launch planning.
- Use storytelling, customer insights, data and business acumen to write compelling creative and business briefs, and execute a GTM plan that will drive impact and influence
- Strong creative skillset to turn deep customer insights into winning positioning, value proposition and messaging that will resonate with the target customer.
- Deep partnership across Intuit’s marketing and sales channels in the design and execution of the GTM plan. Lead cross-channel orchestration, ensuring campaigns, events, and content reinforce a consistent narrative.
- Develop and execute a scalable GTM strategy through partnerships and ISVs, and produce channel-specific content to inform our partners and their customers of the value of our connected platform.
- Leverage consumer (qual and quant), competitive, and industry insights plus new technological capabilities to uncover opportunities that can help further differentiate our suite of product offerings.
- Analytically-minded, with the ability to develop clear hypotheses and collaborate cross-functionally with other product marketing teams, channel marketing, sales, finance, analytics, and product to test and iterate our way into how we solution-sell our platform particularly through sales channels, providing the customer insights, positioning, and content to drive demand.
- Demonstrate ownership of business outcomes, writing and managing a performance measurement plan for GTM strategies.
- Make go-forward recommendations and present and share learning and recommendations across the organization.
- Track performance and insights to inform future programs and continuously improve how we go to market
- MBA a plus
- Familiarity with enterprise ERP, financial management, or business software markets is a plus.
- Familiarity with particular ISVs and resell or implementation partners also a plus
Intuit provides financial technology tools for consumers and small businesses. Its main products are TurboTax for tax preparation, QuickBooks for accounting, and Mint for personal finance management. These tools typically operate on a subscription basis or behind transaction fees, with features that help users file taxes, track income and expenses, and manage budget and goals. The software ecosystem is designed to connect tax, accounting, and personal finance in one place, improving workflows for individuals, freelancers, and small business owners. Security is a priority, with measures like multi-factor authentication and anti-fraud protections to protect user data. Intuit’s goal is to help people achieve financial well-being by educating users and delivering easy-to-use, reliable financial software across different needs and customer segments.
Company Size
10,001+
Company Stage
IPO
Headquarters
Mountain View, California
Founded
1983
Get referred to Intuit
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Simplify's Take
What believers are saying
- TurboTax Live revenue expected to grow 36% this year, shifting to human-expert platform model.
- QuickBooks Advanced and Enterprise Suite grew 38% YoY in Q3 FY26, expanding mid-market reach.
- Enterprise financial management software market projected to reach $26.35B by 2030 at 17.2% CAGR.
What critics are saying
- TurboTax DIY segment lost price-sensitive filers due to aggressive pricing, causing only 2% unit growth.
- Securities fraud lawsuit alleges Intuit misled investors on TurboTax advantages, triggering 20% stock drop May 21.
- 17% global workforce cut and office closures signal execution risk in AI-plus-human platform transition.
What makes Intuit unique
- Intuit combines AI with human experts via TurboTax Live, now 53% of TurboTax revenue.
- QuickBooks leverages the world's largest small business ecosystem for AI-driven cash flow and tax insights.
- Intuit Enterprise Suite targets $90B mid-market with multi-entity reporting and AI-powered workflows.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↑ 11%1 year growth
↑ 11%2 year growth
↑ 11%Bronstein, Gewirtz & Grossman LLC urges Intuit Inc. investors to act: Class Action filed alleging investor harm. Nationally recognized firm urges Intuit Investors to explore Class Action representation. NEW YORK, July 17, 2026 (GLOBE NEWSWIRE) - Bronstein, Gewirtz & Grossman, LLC, a nationally recognized investor-rights law firm, announces that a class action lawsuit has been filed against Intuit Inc. (NASDAQ: INTU) and certain of its officers. This lawsuit seeks to recover damages against Defendants for alleged violations of the federal securities laws on behalf of all persons and entities that purchased or otherwise acquired Intuit securities between August 22, 2025 and May 20, 2026, both dates inclusive (the "Class Period"). Such investors are encouraged to join this case by visiting the firm's site: bgandg.com/INTU. Intuit Case Details The complaint alleges that throughout the Class Period, Defendants made materially false and misleading statements regarding the Company's business, operations, and prospects. Specifically, the Complaint alleges that Defendants made false and/or misleading statements and/or failed to disclose that: (1) they had overstated Intuit's competitive advantages and growth, as well as the overall strength and sustainability of its business model and operations; (2) in reality, Intuit was losing significant business in its tax-related business, particularly in its TurboTax business, as a result of, inter alia, increasing competitive and pricing pressures; (3) accordingly, Intuit's previously issued FY 2026 TurboTax revenue growth guidance was unreliable and/or unrealistic; and (4) as a result, Defendants' public statements were materially false and misleading at all relevant times. What's Next for Intuit Investors? A class action lawsuit has already been filed. If you wish to review a copy of the Complaint, you can visit the firm's site: bgandg.com/INTU. or you may contact Peretz Bronstein, Esq. or his Client Relations Manager, Nathan Miller, of Bronstein, Gewirtz & Grossman, LLC at 917-590-0911. If you suffered a loss in Intuit you have until September 8, 2026, to request that the Court appoint you as lead plaintiff. Your ability to share in any recovery doesn't require that you serve as lead plaintiff. No Cost to Intuit Investors Africa SMB Journal, Bronstein, Gewirtz & Grossman LLC, represent investors in class actions on a contingency fee basis. That means Africa SMB Journal will ask the court to reimburse Africa SMB Journal for out-of-pocket expenses and attorneys' fees, usually a percentage of the total recovery, only if Africa SMB Journal is successful. Why Bronstein, Gewirtz & Grossman, LLC for Intuit Securities Class Action? Bronstein, Gewirtz & Grossman, LLC is a nationally recognized firm that represents investors in securities fraud class actions and shareholder derivative suits. Its firm has recovered hundreds of millions of dollars for investors nationwide. More at www.bgandg.com "Our practice centers on restoring investor capital and ensuring corporate accountability, which serves to uphold the essential integrity of the marketplace," said Peretz Bronstein, Founding Partner of Bronstein, Gewirtz & Grossman, LLC. Contact Info Peretz Bronstein, Esq. or Nathan Miller Bronstein, Gewirtz & Grossman, LLC 917-590-0911 | [email protected] Attorney advertising. Prior results do not guarantee similar outcomes. Legal Disclaimer: EIN Presswire provides this news content "as is" without warranty of any kind. Africa SMB Journal do not accept any responsibility or liability for the accuracy, content, images, videos, licenses, completeness, legality, or reliability of the information contained in this article. If you have any complaints or copyright issues related to this article, kindly contact the author above.
QB-LA update: QuickBooks Workforce payroll changes coming July 2026. At QB-LA, Losangelesquickbookshelp want to keep its payroll clients informed about upcoming changes to QuickBooks Payroll so there are no surprises when your subscription renews. Beginning July 1, 2026, Intuit is rebranding QuickBooks Online Payroll as QuickBooks Workforce. Along with the new name comes expanded human resources (HR) functionality and updated per-employee pricing for several payroll plans. What's changing? The first change you'll notice is a new product name. Existing subscriptions will automatically transition to the new Workforce branding with no action required. Your payroll data, company information, and existing settings will remain unchanged. Pricing updates. While the monthly base subscription cost for each Workforce plan remains the same, the per-employee monthly fees will increase beginning July 1, 2026. For businesses with only a few employees, the increase will be modest. Larger organizations should expect a more noticeable change to their monthly payroll costs. New human resources features. The rebranding reflects Intuit's broader vision of combining payroll, HR, and workforce management into a single platform. Workforce Premium and Workforce Elite will include expanded tools that help businesses manage the complete employee lifecycle, from recruiting and onboarding through payroll administration and employee development. The platform will also provide integrated time tracking, scheduling, compliance tools, and workforce reporting. Rather than relying on multiple software products, businesses can manage many day-to-day HR functions from within QuickBooks. Enhanced time tracking features are also being introduced, including improved location accuracy, real-time employee visibility while clocked in, and automatic mileage tracking for eligible employees working in the field. Benefits Administration. Beginning July 1, Intuit will also offer an optional Benefits Administration add-on for Workforce Premium and Workforce Elite. The service will cost $5 per active employee, per month and is initially available for businesses with 20 or more employees, with broader availability expected in the future. This feature is completely optional and will not be enabled automatically. What does this mean for your business? For many growing businesses, these additional workforce management tools may eliminate the need for separate HR software and simplify payroll administration. However, not every company needs every available feature. Smaller businesses may find that a simpler payroll plan continues to meet their needs, while larger employers may benefit from the expanded workforce management capabilities. At QB-LA, Losangelesquickbookshelp believe payroll software should fit your business, not the other way around. Before your renewal date, Losangelesquickbookshelp can review your current payroll setup, discuss the upcoming pricing changes, and determine whether your existing plan is still the best value. Losangelesquickbookshelp is here to help. Payroll is one of the most important functions of any business. Its team stays on top of QuickBooks changes so you don't have to. If you have questions about the upcoming Workforce pricing, want to estimate how the new per-employee fees will affect your monthly costs, or would like to review your current payroll solution, contact QB-LA. Losangelesquickbookshelp is happy to help you choose the right solution for your business while keeping payroll accurate, compliant, and cost-effective. June 19th, 2026
QuickBooks Online pricing & feature update | August 2026. At QB-LA, Losangelesquickbookshelp want to keep its clients informed about important changes that may affect their QuickBooks Online subscription and the tools you rely on every day. Beginning with subscription renewals on or after August 1, 2026, Intuit will be increasing the monthly price of several QuickBooks Online plans while also introducing a number of new features focused on automation, reporting, and business insights. QuickBooks Online pricing changes. The following monthly subscription prices will apply at each customer's next renewal date after August 1, 2026. There are no pricing changes for Free, Lite, Ledger, or Simple Start. If QB-LA manages your QuickBooks subscription through its firm, Intuit will not contact you directly regarding these changes. If you have questions about your subscription or whether another plan may better fit your business, Losangelesquickbookshelp is happy to help. What's New in QuickBooks. Alongside the pricing changes, Intuit is introducing several improvements designed to make bookkeeping faster and more efficient. One of the most noticeable enhancements is improved bank feed reliability. Many businesses have experienced delays or inconsistencies with downloaded banking transactions over the past few years, and Intuit has invested in making bank connections faster, more stable, and easier to review. Artificial intelligence also continues to play a larger role within QuickBooks. New automation tools can assist with transaction categorization, invoice preparation, and answering financial questions based on your company data. These features are intended to reduce repetitive bookkeeping tasks while providing quicker access to financial information. Business owners using Essentials and Plus will also gain access to expanded KPI dashboards and financial reporting, providing better visibility into cash flow, profitability, and overall business performance. Advanced subscribers will receive additional reporting capabilities, industry-specific tools for construction and project-based businesses, expanded inventory management features, and Bill Pay Elite at no additional subscription cost. Bill Pay improvements. QuickBooks Bill Pay has also received a welcome pricing update. The Elite plan has been reduced from $90 per month to $45 per month, and beginning in August it will be included with QuickBooks Online Advanced subscriptions. In addition, all Bill Pay plans now include standard ACH payments with no per-transaction ACH fees. What this means for your business. While subscription prices are increasing for some plans, many businesses may find value in the expanded reporting, automation, and workflow improvements being added throughout the platform. That said, every business is different. Some companies may benefit from the new capabilities, while others may be paying for features they don't need. This is an excellent opportunity to review your QuickBooks subscription and ensure you're using the most cost-effective plan for your business. Losangelesquickbookshelp is here to help. At QB-LA, Losangelesquickbookshelp don't simply set up QuickBooks and walk away. Losangelesquickbookshelp work alongside its clients to ensure they're getting the most value from their accounting software while maintaining accurate books, improving financial reporting, and making informed business decisions. If you'd like Losangelesquickbookshelp to review your current QuickBooks subscription, discuss the upcoming pricing changes, or determine whether another plan may better fit your business, Losangelesquickbookshelp'd be happy to help. Questions about your QuickBooks subscription? Contact QB-LA today for personalized guidance before the August pricing changes take effect. Full-Service bookkeeping.
Agiloft taps former mitsubishi and john deere lawyer as general counsel. Kristin Knox Esche's arrival comes as Agiloft continues expanding its contract intelligence and artificial intelligence offerings, and broadening its reach beyond traditional contract life cycle management. Contract life cycle management provider Agiloft has hired longtime in-house lawyer and legal operations leader Kristin Knox Esche as general counsel, bringing aboard an executive whose career has been shaped by helping companies modernize legal functions, manage growth and navigate technological change. * Exclusive Reporting - Fast, authoritative coverage and sharp analysis. * Integrated Insights - Compass and Radar context built right into articles. * Personalized Experience - Tailored homepage content and curated newsletters. * Smart Search & Alerts - Powerful search and real-time updates. Questions? Contact an Account Specialist at [email protected] | 1-855-808-4530 (Americas) | 44(0) 800 098 386009 (UK & Europe) NOT FOR REPRINT Michael Gennaro Holsten, who helped guide Workfront and Eloqua through acquisitions by Adobe and Oracle, joins the AI analytics company's executive team to lead its global legal function June 18, 2026 Michael Gennaro Christos Yatrakis, who most recently served as chief people and legal officer at the footwear brand, joins the Philadelphia-based discount retailer with more than two decades of experience at global public consumer companies. June 17, 2026 Michael Gennaro Cozzens, a Stanford-trained attorney and two-decade Intuit veteran, will succeed McLean, who is retiring at the end of July after 20 years with the California-based maker of TurboTax and QuickBooks. June 17, 2026 Michael Gennaro Morgan, who spent nearly 30 years in private practice, corporate America and media, succeeds Rudy Rodríguez Jr., who joined the entertainment chain less than 18 months ago. June 16, 2026 Michael Gennaro Carey Roberts, who served as EVP and top lawyer at the $40 billion healthcare real estate investment trust, will join Blackstone as senior managing director and general counsel of its real estate business. June 16, 2026
LinkedIn, Intuit to lay off over 800 employees in Mountain View. Reductions are latest in a wave of tech layoffs As layoffs continue to roil the tech industry, LinkedIn and Intuit recently announced plans to cut over 800 employees in Mountain View alone, with hundreds more layoffs throughout the state. LinkedIn is laying off 411 employees from its Silicon Valley headquarters, which sits at the border of Mountain View and Sunnyvale, along with nearly 200 more across California. Intuit is cutting 493 employees in Mountain View and over 400 elsewhere in the state. In total, Intuit will cut 17% of its workforce worldwide, the company said in a blog post published Wednesday. Software engineering roles were disproportionately represented in the California cuts at both Intuit and LinkedIn, which were detailed in state regulatory filings. Of the 606 layoffs at LinkedIn, about two-thirds were staff or managers in software development roles. Roughly a third of impacted staff at Intuit were in similar roles. Management positions were also prominent in both sets of layoffs. The professional networking platform LinkedIn, which is owned by Microsoft, has 17,500 employees worldwide. Intuit, a financial technology company behind software including TurboTax and Mailchimp, has roughly 15,000 employees. The reduction in headcount at the two tech giants come amid a wave of layoffs in the sector, with one industry tracker estimating that 100,000 tech jobs have been eliminated in 2026. On Wednesday, Meta laid off 8,000 employees worldwide, a 10% reduction to its workforce as the company has ramped up investment in artificial intelligence. Oracle dismissed 700 employees statewide in April amid an aggressive expansion in AI. LinkedIn announces planned cuts. On July 13, LinkedIn plans to dismiss 352 employees in Mountain View, along with another 59 in Sunnyvale, according to filings the company made with the California Employment Development Department. The company also intends to cut 108 staff members in San Francisco and 21 in Carpinteria, a small city near Santa Barbara, along with 66 California-based remote workers. "As part of our regular business planning, we've implemented organizational changes to best position ourselves for future success," LinkedIn spokesperson Jonny Wing said in an email. LinkedIn is looking to "scale back investments" in certain areas such as marketing campaigns, vendors, customer events and underutilized office space, according to Business Insider. Wing declined to comment on the record about whether artificial intelligence played a role in the layoff decisions. Affected employees are located at 700 E. Middlefield Road, Mountain View; 1000 W. Maude Ave., Sunnyvale; 222 Second St., San Francisco; and 6410 Via Real, Carpinteria. Intuit joins wave of tech layoffs. Intuit, which is headquartered in Mountain View, announced this week that it would cut 910 employees across California, starting on July 31. In addition to 493 Mountain View-based employees, the layoffs will impact 90 employees near Los Angeles, 277 from its San Diego office, and 50 San Francisco employees. The totals for each city include remote employees, according to state filings. Intuit announced in the May 20 blog post that its priorities included scaling its AI-native platform and that it would reduce layers of management and overlap between roles. Sara Day, a spokesperson for Intuit, said that the company is changing its operating model to increase accountability and accelerate decision making. "AI is an important part of how we're evolving as a company, but these decisions were not driven by AI replacing employees," Day said in an email. "These changes are a necessary evolution to reduce complexity and architect an organization that operates with the velocity required to fuel our growth engines." Affected employees are located at 2601 Garcia Ave., Mountain View; 505 Howard St., San Francisco; 7535 Torrey Santa Fe Road, San Diego; and 21650 Oxnard St., Woodland Hills.