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Richemont

Luxury-goods holding company acquiring maisons

Manager Strategic Planning & Partnership

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$110k - $120kIn-person

About the Job

Requirements

  • A minimum of 5 years of professional or related experience in communication roles; experience focused on the luxury retail sector is an advantage.
  • A Master's degree in marketing, business administration, or another related discipline.
  • Strong strategic thinking and problem-solving abilities, including the ability to translate business objectives into actionable communications plans and campaigns.
  • Knowledge of the North American luxury landscape.
  • Strong communication and interpersonal skills, with the ability to collaborate effectively with internal and external stakeholders.
  • Fluency in English.

Responsibilities

  • Support the Marketing & Communications Vice President in defining the regional brand vision and preparing the annual Strategic Plan.
  • Develop and implement localized communications plans that support headquarters product launches, brand campaigns, events, and cultural partnerships.
  • Ensure consistent and compelling brand messaging across the market.
  • Advise stakeholders and internal teams on messaging strategy, tone, and execution to maximize impact.
  • Identify culturally relevant opportunities to elevate IWC’s voice within the luxury, design, and cultural landscape.
  • Work closely with headquarters and regional teams to adapt global strategies for the U.S. market, collaborating particularly with the Events Manager and Public Relations Manager.
  • Contribute to developing integrated regional campaigns and activations that support key product launches, brand moments, and strategic priorities.
  • Collaborate with the Events Manager, Public Relations Manager, and cross-functional teams to ensure campaigns and experiences have a strong strategic narrative and meet defined brand and business objectives.
  • Identify opportunities to extend the impact of campaigns and events through partnerships, communities, content, and culturally relevant touchpoints.
  • Support development of locally relevant storytelling and activation concepts that bring IWC’s heritage, innovation, and brand territories to life.
  • Lead selected cross-functional activations and special projects, coordinating internal and external stakeholders from concept through execution.
  • Evaluate the impact of key initiatives and identify learnings and opportunities to strengthen future activations.
  • Develop IWC’s strategic partnerships and community engagement approach for North America, aligned with regional and global priorities.
  • Identify, evaluate, and recommend relevant partners across luxury, culture, design, innovation, sport, and entertainment.
  • Build and nurture long-term relationships with strategic partners, including the Mercedes-AMG Petronas Formula One Team, institutions, and relevant communities.
  • Develop and execute partnership activations across experiences, content, communications, and client engagement.
  • Identify opportunities to connect IWC with new audiences and strengthen cultural relevance through community engagement.
  • Manage partnerships from initial opportunity and negotiation through activation and performance evaluation.

Desired Qualifications

  • A focus on the luxury retail sector is a definite advantage.

About the Company

Richemont

Luxury-goods holding company acquiring maisons

Richemont is a Swiss-based holding company that owns a collection of luxury brands, including Cartier, Van Cleef & Arpels, Jaeger-LeCoultre, and IWC Schaffhausen. It operates by acquiring and nurturing iconic luxury maisons with rich histories, then leveraging their heritage to create premium jewelry, watches, and accessories sold worldwide through its brands and retail networks. Unlike diversified conglomerates that mix many non-luxury businesses, Richemont focuses exclusively on high-end goods and has deliberately shifted away from other interests (like tobacco) to sharpen its luxury focus. Its goal is to build a global luxury powerhouse by growing its brands, expanding across geographies, and maintaining control over premium product sourcing, design, and distribution.

Company size
10,001+
Company stage
IPO
Headquarters
Bellevue, Switzerland
Founded
1988

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