Director, Conversion Rate Optimization

The Director, Conversion Rate Optimization is a hands-on practice leader who builds, sells, and independently delivers CRO services across 829’s Brand & Digital Experience practice.

You’ll pitch CRO to prospective and existing clients, translate business goals into optimization programs, and personally execute the analysis, experimentation, and reporting required to deliver measurable results.

Initially operating as an individual contributor, you’ll own core CRO delivery, client communication, and engagement management. You’ll personally perform routine research, analysis, experimentation, and reporting, drawing on agreed specialist support for technical implementation or measurement needs. All supporting resources and tooling must be accounted for in engagement scoping and pricing.

Success requires strong judgment across client delivery, sales, experimentation, and engagement economics, with the ability to balance independent execution and collaboration.

What You'll Do

Commercial Ownership & Growth

• Proactively identify and pitch CRO opportunities to prospective and existing clients.

• Lead CRO discovery calls, presentations, RFP contributions, and proposal discussions, connecting recommended services to client business goals.

• Evaluate existing accounts to identify opportunities for audits, optimization projects, and recurring CRO programs.

• Develop scopes and pricing recommendations with clear deliverables, measurement approaches, and resource requirements.

• Partner with Sales and account leadership to advance opportunities through close, owning the CRO expertise, solution, and pitch.

Client Leadership

• Serve as the primary contact for CRO scope, delivery, and results, while keeping designated account leaders informed of commitments, commercial opportunities, and risks.

• Lead client conversations that connect optimization recommendations to revenue, qualified leads, and other relevant business outcomes.

• Adapt programs to client budget, traffic volume, business model, and data maturity.

• Present results and recommendations clearly, including measurement limitations and tradeoffs.

CRO Delivery & Quality Assurance

• Independently deliver engagements from discovery and audit through research, hypothesis development, experiment execution, analysis, and reporting.

• Personally retrieve, validate, and analyze website and funnel data to establish baselines and identify conversion barriers.

• Use behavioral research and customer feedback to prioritize improvements across landing pages, product pages, forms, checkout flows, and other conversion paths.

• Configure and operate experimentation tools and implement routine tests, including copy, calls to action, forms, and page variations.

• Write conversion copy and experiment briefs, and maintain prioritized testing roadmaps.

• Define success criteria and measurement requirements before launching experiments. Validate implementation, tracking, and results.

• Determine when traffic or data quality cannot support meaningful testing and recommend appropriate research or direct improvements.

• Independently prepare CRO reports and document findings that inform subsequent work.

Financial, Pricing & Operational Leadership

• Establish a commercially viable delivery model that accounts for personal execution time, tooling, and specialist support.

• Manage engagement schedules, scope, and budgets without routine account or project management support.

• Identify implementation dependencies before committing to scope, pricing, or timelines.

• Secure agreement on the scope, owner, timing, and cost of specialist work.

• Escalate scope changes that affect delivery or profit.

• Balance client delivery, pitching, and practice development against available capacity.

Practice Development & Scaling

• Develop service offerings for smaller and larger clients, including focused audits and recurring optimization programs.

• Evaluate experimentation and research tools against client needs, traffic, measurement requirements, and cost.

• Recommend a commercially viable approach, including how licensing costs are funded and recovered.

• Create repeatable delivery methods, experiment standards, reporting formats, and a library of documented findings.

• Improve delivery efficiency while maintaining sound research and testing practices.

• Recommend investments and future staffing based on demonstrated demand and financial performance.

• No direct reports initially. Future staffing will be considered as practice demand and financial performance justify investment.

Cross Functional Collaboration & Decision Making

• Use established analytics infrastructure and standards, personally owning CRO analysis, experiment measurement, and engagement reporting.

• Coordinate with Analytics on access, instrumentation, shared dashboards, and complex data requirements, with responsibilities and supporting effort agreed before delivery.

• Work with Strategy, Design, Development, SEO, Paid Media, and account leadership to understand account priorities and assess tradeoffs.

• Retain independent ownership of core CRO delivery, using limited specialist support for defined implementation needs.

• Evaluate recommendations against the full account, including acquisition performance, conversion outcomes, compliance, and implementation costs.

• Escalate unresolved tradeoffs to the executive sponsor. Decisions affecting other departments’ resources or client budgets require appropriate alignment.

What Success Looks Like (First 6 Months)

• A defined CRO offering with repeatable scopes, delivery methods, and commercially viable pricing.

• New CRO engagements secured through pitches to prospective and existing clients.

• Revenue growth in profitable CRO recurring programs.

• Independent execution of core engagements with limited, planned specialist support.

• Measurable client improvements supported by credible analysis and clear reporting.

• Delivery within agreed scope, timelines, and budgets.

• Documented findings that improve future recommendations and delivery efficiency.

What You'll Bring

• 8-10+ years’ Demonstrated experience independently delivering CRO programs, with examples showing personal execution, measured outcomes, and support required from others.

• Proven ability to pitch and sell CRO services to prospective and existing clients.

• Current practical proficiency in experimentation platforms, web analytics, behavioral research, and CRO reporting.

• Configure, QA, launch, and monitor experiments using approved testing platforms and website tools.

• Personally implement variations within those tools’ capabilities, and scope specialist support for changes requiring custom development, integrations, or substantial design work.

• Strong knowledge of experiment design, sample requirements, statistics, and measurement limits.

• Demonstrated CRO experience across ecommerce and lead generation, including measuring lead quality and downstream outcomes rather than form submissions alone.

• Strong conversion copywriting, presentation, and client engagement management skills.

• Commercial judgment across scoping, pricing, delivery effort, and profitability.

• Agency or consulting experience preferred. Familiarity with Shopify and WordPress, and working knowledge of Claude are advantages.

Benefits and Perks We Provide

• Remote Workplace. You have the option to work at our office in Boston or remotely in one of these states: AZ, CA, CO, CT, FL, ID, IL, KY, ME, MD, MA, MI, MO, NV, NH, NJ, NY, NC, SC, OH, OK, PA, RI, TN, TX, UT, VA, VT.

• Paid Time Off. Receive generous paid vacation benefits that increase each year you’re with us, 12 Company Holidays, and Summer Fridays from Memorial Day through Labor Day.

• 401K + Match. 401K plan with 4% Safe Harbor employer match after one year of employment and financial literacy services provided through our retirement provider.

• Life Insurance Benefit. No-cost coverage to ensure peace of mind for your family.

• Short Term Disability Benefit. We've got you covered if you need to be OOO with an illness or injury that keeps you out of work.

• Healthcare. Choose from several competitive healthcare plans for you and your family with 80% employer coverage for all medical and dental premiums, 100% employer coverage for vision, and the option to participate in the FSA program.

• Commuter Benefits. Allocate pre-tax funds towards your commute to save up to 40% per year in transportation expenses.

• Continuing Education. Receive a personal budget to attend events and conferences.

What We Believe

At 829 Studios, we boldly embrace diversity, inclusivity, and equal opportunity. Our goal: a team rich in backgrounds, perspectives, and talents. Why? Because inclusivity powers our brilliance and client success. We are an Equal Opportunity Employer that is committed to equal employment opportunities regardless of race, religion, creed, color, sex, pregnancy, sexual orientation, gender, gender identity, national origin, disability, mental illness, age, ancestry, genetic information, military service, or any other status protected under applicable federal, state, or local laws.

Who We Are

829 Studios is a Boston-based integrated digital marketing agency with a mission to propel organizations to unlock their full potential and accomplish their most ambitious goals. We harness the power of logic with magic – a balance of data-driven strategy and brand-focused creative. We partner with diverse organizations across various industries and our client list encompasses venture-backed start-ups, publicly traded companies, non-profits, and more. By committing not only to our growth as a company, but the development of our employees and teams’, we have created a collaborative environment that fosters ingenuity and promotes diversity, equity, inclusion, and belonging values within our community. 829 has been recognized as one of the nation’s top agencies by the Inc. 5000 Fastest-Growing Privately Held Companies, Adweek 100 Fastest-Growing Digital Agencies, Boston Business Journal's Fast 50 (Massachusetts' 50 Fastest-Growing Private Companies), HubSpot's Top Digital Agencies list, and a we are and employee-certified Great Place to Work.

Salary Range: $140,000-$180,000

We determine compensation based on experience, demonstrated skills, and current market conditions at the time of hire to ensure fairness and consistency across roles. Actual compensation will depend on experience and may be adjusted based on skills, qualifications, and alignment with the scope and impact of the role.