C

Craftsman+

No-code platform for scalable playable ads

Rich Media Designer

Part-TimeUpdated
No salary listed
Mid
Bachelor's
Remote in Argentina
RemoteRemote role; part-time contributors are expected to overlap with EST working hours.
Art, Graphics & AnimationMotion Graphics

About the job

Requirements
  • Three to five years of experience in a creative agency, advertising agency, or in-house team working on interactive mobile ads.
  • Deep knowledge of playable ad best practices, including file size constraints, engagement mechanics, tutorial design, end-card conversion patterns, and effective openings across user acquisition channels.
  • A strong portfolio demonstrating layout, typography, and animation skills.
  • Strong proficiency in Adobe Creative Suite.
  • Ability to learn new software quickly, including PLAY and evolving artificial intelligence tools.
  • Comfort working with artificial intelligence creative tools, including image generation, prompt-based workflows, and artificial intelligence-assisted iteration.
  • Expert attention to detail and pixel-level precision.
  • Strong knowledge of image compression and asset extraction best practices.
  • Ability to clearly articulate design decisions verbally and in writing.
  • Ability to work independently across time zones while remaining self-motivated and organized.
  • Ability to overlap with Eastern Standard Time working hours for collaboration and client touchpoints; production hours are flexible outside that overlap.
Responsibilities
  • Translate client direction into engaging interactive ads and own selected projects from concept through delivery.
  • Pitch and demonstrate advertising concepts in client-facing meetings.
  • Educate and collaborate with clients on interactive advertising best practices.
  • Develop expertise in PLAY, the no-code playable builder.
  • Use artificial intelligence tools to build innovative concepts and assets at scale.
  • Develop concepts with limited or no creative assets.
  • Collaborate cross-functionally with the Production team.
  • Manage and prioritize multiple projects against tight deadlines.
  • Solve problems creatively while maintaining quality.
  • Plan, launch, and optimize integrated marketing campaigns aligned with company growth goals, from concept through performance analysis.
  • Write blog posts, articles, email campaigns, social media copy, and lead magnets to drive organic traffic and establish CRAFTSMAN+ as a thought leader in advertising technology and creative technology.
  • Develop case studies, one-pagers, pitch collateral, and campaign materials to support deal closing and lead generation.
  • Build and manage email nurture sequences, including writing copy, segmenting audiences, scheduling sends, and analyzing results.
  • Manage and maintain the company website by updating content, improving search engine optimization, and keeping it current and on-brand.
  • Track, analyze, and report campaign performance; identify insights and opportunities and recommend which activities to increase or discontinue.
Desired Qualifications
  • A Bachelor of Arts or Bachelor of Science in Design or a related field.

About the company

Craftsman+ provides a platform and services to help marketers and creative teams produce interactive ads at scale. The no-code Craftsman Studio uses templates and a game-mechanics library to build playable video ads and quickly test many variations. Revenue comes from subscriptions to the platform plus fees for managed creative services, with options ranging from self-serve to fully managed engagements. Its goal is to help brands create and optimize interactive ads at scale.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, null

Founded

2018

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Benefits

  • Unlimited Paid Time Off
  • Remote Work Options
  • Professional Development Budget

Company News

Digital Signage Today
May 22nd, 2024
Craftsman+ launches CTV and DOOH advertising solutions

Craftsman+, a creative advertising solutions provider, has launched Connected TV and DOOH advertising creative services, according to a press release.

Malay News
Feb 13th, 2024
CRAFTSMAN+ Launches CANVAS: A Game-Changer in Ad Creative Automation

NEW YORK, Feb. 13, 2024 (GLOBE NEWSWIRE) - CRAFTSMAN+, a leading creative technology company, today announced the launch of CANVAS, a groundbreaking addition to its suite of creative software products designed to empower brands with sophisticated ad creative automation at scale.

Today in New York
Oct 6th, 2023
Craftsman+ Bolsters Team in Q4 with the Appointment of President, Director of Customer Success, and Director of FP&A

NEW YORK, NEW YORK, UNITED STATES, October 6, 2023 / EINPresswire.com / -- Craftsman+ , a global leader in creative ad technology, today announced the appointment of Nancy Roberts as the company's President.