Veriforce

SaaS platform for contractor risk management

Principal – GTM Enablement

Sales OperationsConfirmed live in the last 24 hours

Full-timeTexas, USA$110k - $160k /yrRemote

About the Job

Requirements

At least 5 years in sales enablement, revenue programs, or a directly adjacent field such as go-to-market programs, field marketing, product marketing, or sales operations.
Demonstrated experience leading change management for go-to-market tool, process, or policy rollouts.
Strong written communication skills, including writing field announcements, executive updates, and newsletters independently.
Ability to plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously.
Familiarity with MEDDPICC or comparable enterprise sales methodologies, and comfort coaching sellers on qualification and deal strategy.
Ability to build trust quickly across functions and organizational levels.

Responsibilities

Own the go-to-market change management strategy, developing adoption plans that anticipate resistance, reinforce behavior, and measure outcomes.
Draft and distribute timely communications to the sales organization, including newsletters, launch announcements, process updates, and policy changes.
Connect Sales, Onboarding, Customer Success, Marketing, Product, and Revenue Operations, embedding early to represent the seller’s perspective.
Represent enablement priorities in cross-functional planning forums and proactively flag risks or blockers.
Design and execute enablement programs covering tools, messaging, onboarding, and products.
Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders.
Support sales kickoff planning and execution in partnership with Marketing.
Build and maintain a library of sales plays and runbooks covering new-logo pursuit, expansion, competitive displacement, and vertical-specific plays; iterate based on data.
Incorporate MEDDPICC and Veriforce’s evolving sales methodology into enablement content and coaching.

Desired Qualifications

Hands-on experience with Salesloft and/or Salesforce CRM, including enabling others on these platforms.
Ability to use CRM or business intelligence tools to validate enablement impact, identify gaps, and prioritize effort.
Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets.

At Veriforce, we help companies in high-risk industries keep their people, worksites, and supply chains safe and compliant. As a global leader in contractor and supply chain risk management, our SaaS platform simplifies contractor onboarding, credentialing, and compliance while providing powerful analytics and insights. Beyond software, we offer expert support, training, and consulting so our clients can operate with confidence. Together, we’re making workplaces safer every day.

The Principal is a critical change agent on the Sales Performance & Execution team. You will own the design and delivery of enablement programs that directly impact seller readiness, adoption, and productivity, equipping our sales organization to perform at their best.

This is not a passive content role. You’re building, reaching out, moving towards the gap
You deliver with precision. You scope realistically, communicate proactively, and finish strong
Your field communications are clear, concise, and action-oriented
You sell the change. You understand that adoption doesn’t happen because a feature went live
You stay calm and composed. You adapt, prioritize, and move forward

Change Management & Field Communications

Own the change management strategy for GTM with adoption plans that anticipate resistance, reinforce behavior, and measure outcomes
Draft and distribute clear, timely communications to the sales org: newsletters, launch announcements, process updates, policy changes, and more
Act as the connective tissue between Sales, Onboarding, CS, Marketing, Product, and RevOps, embedding early to represent the seller’s perspective
Represent enablement priorities in cross-functional planning forums; proactively flag risks or blockers

Enablement Program Delivery

Design and execute enablement programs, inclusive of tools, messaging, onboarding, products, etc
Maintain an enablement calendar and program roadmap with clear milestones, owners, and success criteria in partnership with cross-functional stakeholders
Support SKO planning and execution in partnership with Marketing

Sales Plays & Runbooks

Build and maintain a library of sales plays and runbooks covering key motions: new logo pursuit, expansion, competitive displacement, vertical-specific plays; iterate based on data
Incorporate MEDDPICC and Veriforce’s evolving sales methodology into all content and coaching

Required

At least 5+ years in sales enablement, revenue programs, or a directly adjacent field (e.g., GTM programs, field marketing, product marketing, sales operations)
Demonstrated experience leading change management for tool, process, or policy rollouts in GTM
Strong written communication skills. You can write a crisp field announcement, a persuasive executive update, and an engaging newsletter without help
Program management DNA: you plan backward from deadlines, track dependencies, and keep multiple workstreams moving simultaneously
Familiarity with MEDDPICC or comparable enterprise sales methodologies; comfortable coaching sellers on qualification and deal strategy
Collaborative, proactive interpersonal style—able to build trust quickly across functions and levels
Positive, accountable energy; you own your outcomes and bring others along

Preferred

Hands-on experience with Salesloft and/or Salesforce CRM—not just as a user, but as someone who has enabled others on these platforms
Analytical capability: ability to use CRM or BI tools to validate enablement impact, identify gaps, and prioritize effort
Background in B2B SaaS, online marketplaces, energy, utilities, or industrial/contractor markets

About the Company

Veriforce

SaaS platform for contractor risk management

Veriforce provides a subscription-based SaaS platform for managing supply chain risk and contractor compliance in high-hazard industries. Its VeriforceONE product centralizes the contractor lifecycle—from onboarding and prequalification to safety training, worksite access control, and ongoing compliance monitoring—using real-time data and predictive analytics to reduce risk. The company differentiates itself with a global network of over 1,300 hiring clients and 90,000+ contractors across 140+ countries, plus an integrated suite that includes operator qualifications (OQ) training and qualification management built into one platform and a history of strategic acquisitions. Its goal is to help organizations meet regulatory and client requirements, ensure contractor safety, and minimize third-party risk through end-to-end visibility and controls across the contractor ecosystem.

Company size: 501-1,000
Company stage: Not listed
Total funding: Not listed
Headquarters: The Woodlands, TX
Founded: 2001

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