Workana

Freelancer marketplace connecting clients with professionals

SEO Copywriter

Copywriting & Creative WritingConfirmed live in the last 24 hours

Full-timeRemote in ColombiaNo salary listedRemote

About the Job

Requirements

Experience as an SEO Copywriter, Content Writer, or in a similar role.
Strong knowledge of on-page SEO and basic off-page SEO.
Experience using tools such as Google Analytics, Search Console, SEMrush, Ahrefs, or similar tools.
Excellent Spanish writing and spelling.
Ability to interpret data and turn insights into content actions.
Organization and ability to manage multiple projects simultaneously.

Responsibilities

Create SEO-optimized content, including blogs, landing pages, articles, and guides, aligned with the inbound marketing strategy.
Conduct keyword research and search trend analysis.
Optimize existing content to improve its search engine rankings.
Collaborate with design and marketing teams to develop engaging, high-impact content.
Ensure consistent brand voice across all content.
Analyze content performance, including traffic, rankings, and conversions, and propose continuous improvements.
Implement on-page SEO best practices, including meta tags, headings, and interlinking.

Desired Qualifications

Experience at SaaS or technology companies.
Knowledge of inbound marketing and marketing automation.
Experience working with a CMS such as WordPress.
Intermediate or advanced English proficiency.

SEO Copywriter

Workana · Colombia (Remote) · Contract · Posted 2026-06-13

Workplace: remote

Department: Non-Tech

Description

Sobre el rol
Buscamos un/a SEO Copywriter con enfoque estratégico y creativo, responsable de generar contenido optimizado para motores de búsqueda que impulse el tráfico orgánico, mejore el posicionamiento de la marca y contribuya a la generación de leads. Este rol trabajará de cerca con los equipos de marketing, producto y ventas para alinear el contenido con los objetivos del negocio.

Responsabilidades

Crear contenido optimizado para SEO (blogs, landing pages, artículos, guías, etc.) alineado a la estrategia de inbound marketing.
Realizar investigación de palabras clave y análisis de tendencias de búsqueda.
Optimizar contenido existente para mejorar su posicionamiento en buscadores.
Colaborar con equipos de diseño y marketing para desarrollar contenido atractivo y de alto impacto.
Asegurar la coherencia del tono de voz de la marca en todos los contenidos.
Analizar el rendimiento del contenido (tráfico, ranking, conversión) y proponer mejoras continuas.
Implementar buenas prácticas de SEO on-page (meta tags, headings, interlinking, etc.).

Requirements

Experiencia previa como SEO Copywriter, Content Writer o rol similar.
Conocimiento sólido de SEO (on-page y básico de off-page).
Experiencia utilizando herramientas como Google Analytics, Search Console, SEMrush, Ahrefs o similares.
Excelente redacción y ortografía en español (inglés es un plus).
Capacidad para interpretar datos y convertir insights en acciones de contenido.
Organización y capacidad para manejar múltiples proyectos simultáneamente.

Deseable

Experiencia en empresas SaaS o tecnología.
Conocimiento en inbound marketing y automatización.
Experiencia trabajando con CMS (WordPress u otros).
Nivel intermedio/avanzado de inglés.

Apply

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About the Company

Workana

Freelancer marketplace connecting clients with professionals

Workana connects businesses with independent professionals in Latin America through a freelancer marketplace. Clients post projects and hire talent across fields like IT, design, marketing, and admin support, while freelancers create profiles, showcase skills, and bid on opportunities. The platform earns commissions on completed projects and uses an escrow system to securely hold client payments until the work is finished to the client's satisfaction. It differentiates itself by focusing on the Latin American market, using freelancer rankings and tiers, and growing through regional expansion and partnerships to simplify hiring remote talent with secure transactions.

Company size: 5,001-10,000
Company stage: Series C
Total funding: $15.8M
Headquarters: Buenos Aires, Argentina
Founded: 2012

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