Business Development Representative
About the job
- At least 6 months of recent B2B outbound experience, either currently active or completed within the last 6 months.
- Fluency with artificial intelligence tools in daily work.
- Ability to work in person five days per week in Redwood City.
- Ability to demonstrate urgency, ownership, resilience, and consistency in an outbound sales environment.
- Strong written and verbal communication skills.
- Book qualified meetings through outbound channels, including cold calls, email, LinkedIn, and events.
- Target mid-market food, beverage, supplement, and pet food companies with $50 million to $500 million in revenue.
- Engage CEOs and leaders in procurement, operations, finance, and supply chain.
- Run discovery and qualify genuine customer pain.
- Partner with the CEO to improve messaging, positioning, and deal strategy.
- Build outbound systems and a sales playbook from the ground up.
- Experience selling into operations, finance, or supply chain personas.
- Startup or early-stage experience.
- Consumer packaged goods, food and beverage, or supply chain background.
- College athletic experience or a comparable track record of excellence achieved through sustained effort.
About the company
Waystation AI provides a software platform that streamlines raw material procurement for CPG companies by turning unstructured supplier emails and attachments into organized, actionable data. It ingests quotes, specs, and certificates through a one-click integration with existing email workflows, then centralizes pricing, performance, and documentation for teams in operations, quality, and R&D. The platform differentiates itself by avoiding new supplier portals and instead expanding current email channels, automating follow-ups, and enabling competitive bids while keeping data secure (SOC 2 compliant) and not used for training third-party AI. The goal is to help mid-market and PE-backed CPG brands, co-manufacturers, and consultants increase margins and speed up sourcing through automated procurement data capture and cross-department collaboration.
Company Size
11-50
Company Stage
N/A
Total Funding
N/A
Headquarters
Redwood City, California
Founded
2024
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Simplify's Take
What believers are saying
- Waystation posted multiple 2026 openings, including product, engineering, data, and BDR roles.
- Job posts cite paying customers among national bakery, supplement, and better-for-you brands.
- Founder Collective, Homebrew, Slow Ventures, and 87 Capital backing supports recruiting and runway.
What critics are saying
- Seed-stage hiring pages still signal 1-10 employees and fragile execution capacity.
- National bakery and supplement wins remain unnamed, limiting proof of repeatable enterprise sales.
- Competitors can copy inbox ingestion fast; a platform shift by SAP or Coupa compresses differentiation.
What makes Waystation AI unique
- Email-first workflow avoids supplier portal adoption and preserves existing CPG habits.
- Ryan Caldbeck brings CircleUp CPG investing and machine-learning underwriting experience.
- Waystation centralizes quotes, specs, COAs, and certifications into one system of record.
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Benefits
- Health Insurance
- Dental Insurance
- Vision Insurance
- Unlimited Paid Time Off
- Company Equity