Head of Campaigns
Adobe
Head of Campaigns
Adobe
Creative image editing and design software
Our Company
Empowering everyone to create.
Adobe empowers everyone, everywhere to imagine, create and bring digital experiences to life. From creators and students to small businesses, global enterprises and nonprofit organizations, customers choose Adobe products to create, collaborate, grow, and build remarkable experiences.
We are looking for curious, ambitious makers who want to help define world-class creativity in this new era. We believe the craft is more essential than ever while AI should help people create more, explore more, and unlock new possibilities while keeping creators at the center of the creative process.
Adobe is amplifying human ingenuity with AI.
Our Team
Adobe Creative is Adobe’s in-house brand-creative engine, developing the ideas, campaigns, and assets that power Adobe’s brand and business. We are part of the broader Content & Creative (“C&C”) organization. We work alongside Adobe Content, which focuses on publishing and audience development through owned, earned, and partner channels; an Experiences team, which oversees Adobe’s real-world moments; and shared service teams spanning Video, Talent, Partnerships, and Production.
Together, C&C commissions and produces work while equipping teams across Adobe’s Global Marketing Organization and the company to create, adapt, and distribute high-quality work with greater speed and consistency.
The Opportunity
Adobe makes the tools the world uses to create. Our own creative work should set the standard for what those tools make possible. Adobe Creative is looking for a visionary Head of Campaigns to create the breakthrough ideas and enduring platforms behind Adobe Creative's most important global campaign work. You will build ideas powerful enough to move across film, social, digital, OOH, creatorpartnershipsand real-world moments through collaboration with teams across C&C, without losing their meaning or creative spine.
This is a role for an award-winning creative leader who has built culturally influential campaigns for iconic brands, led multidisciplinaryteamsand developed ideas that people remember,participatein and talk about. Working upstream, you will shape the creative opportunity, campaignplatformand central idea. You will then ensure that idea is translated into a connected creative system that can support flagship storytelling, high-velocitycreativeand adaptive work at scale.
The Head of Campaigns owns the campaign platform and central idea for Adobe Creative's campaign work.The Head of Brand drives Adobe's identity architecture and core brand system; the Head of Design drives the design practice and visual expression across Adobe Creative's work; and the Head of Copy drives the copywriting practice and language across Adobe Creative's work. You partner with each from the earlieststageso the idea, identity,designand language develop as one connected creative system.
You will build Adobe's internal campaign capability, ensuring that our most important creative ideas come from a strong internal point ofviewand that agency partners extend, rather than define, our creative ambition.
You are a maker first. You still concept, shape ideas and challenge the work in the room. Your authority comes from the strength of ideas and your ability to make them better.
What You'll Do
Create Breakthrough Campaign Platforms
Originate and lead Adobe Creative's most important global campaign ideas and integrated creative platforms.
Define the central creative idea and campaign architecture from brief through launch, partnering with the Head of Copy on narrative and language and the Head of Design on visual expression.
Build ideas that connect Adobe's products with a meaningful point of view on creativity,cultureand the future.
Ensure every campaign is grounded in a clear human tension, producttruthand distinctive role for Adobe.
Develop platforms capable of supporting flagship storytelling, culturalparticipationand high-velocity creative.
Identifycreative opportunities before they arrive as formal briefs.
Lead Campaigns Across the Work
Lead campaign development from early strategic territory through concept,productionand launch.
Shape Adobe Creative's most visible global campaigns and product launches.
Partner with Content,Experiencesand shared-service teams when campaign platforms extend into publishing, partnerships,talentor real-world moments.
Ensure ideas scale across channels and formats without losing their clarity,emotionor originality.
Partner with the Head of Design to turn breakthrough ideas into compelling visual worlds.
Partner with the Head of Copy to shape campaign narratives, scripts,headlinesand language.
Partner with the Head of Brand to ensure campaigns stretch and advance Adobe's identity without fragmenting it.
Hold the campaign creative standard through production,adaptationand rollout.
Build a World-Class Campaign Community
Lead and develop Creative Directors, Associate Creative Directors and multidisciplinary concept teams.
Build a strong leadership bench and clear pathways for makers to grow.
Recruit exceptional creative talent with diverse perspectives, culturalintelligenceand strong conceptual craft.
Create a culture of ambition, direct feedback,experimentationand creative generosity.
Keep senior creative leaders close to the ideas and the work.
Build flexible teams around the creative opportunity rather than traditional agency structures.
Develop new models for rapid concepting,prototypingand collaborative creative development.
Lead Agenciesfroma Strong Internal Point of View
Lead the creative relationship with Adobe's lead campaign agency and specialist creative partners for work commissioned by Adobe Creative.
Set the creative direction before external partners begin execution.
Ensure agencies amplify Adobe Creative's point of view rather than supplying one.
Partner with Production, Talent,Partnershipsand other shared-service teams to select the right agencies, directors, creators, productioncompaniesand specialist collaborators for each opportunity.
Hold externally produced campaign work to the same creative standard as internal work.
Challenge safe,familiaror derivative thinking, regardless of where it originates.
Advance AI-Native Campaign Creativity
Define Adobe Creative's point of view on how AI changes campaign development, creativeexplorationand production.
Build AI-native workflows that expand the range of ideas explored and accelerate prototyping without lowering the standard.
Establish principles for evaluating AI-assisted campaign work through originality, intention, culturalrelevanceand human authorship.
Define where AI can support scale and where human judgment and creative intervention remain essential.
About Adobe
Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences. Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth. We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact. At Adobe, we believe that great ideas can come from anywhere in the organization. The next big idea could be yours.
Let’s Adobe together
At Adobe, we believe in creating a company culture where all employees are empowered to make an impact. Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Adobe is proud to be an Equal Employment Opportunity employer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic. Learn more.
Adobe aims to make our Careers website and recruiting process accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email [email protected].
AI Use Guidelines for Interviews:
Our interviews are designed to reflect your own skills and thinking. The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation. If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same. As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews. See how we think about AI in the hiring experience.
Expected Pay Range:
Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this position is $128,100 - $289,900 annually. Pay within this range varies by work location and may also depend on job-related knowledge, skills, and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process.

In California, the pay range for this position is $200,200 - $289,900
In New York, the pay range for this position is $200,200 - $289,900
At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).
In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.
State-Specific Notices:
California:
Fair Chance Ordinances
Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
Colorado:
Application Window Notice
If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
Massachusetts:
Massachusetts Legal Notice
It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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