Lifecycle Marketing Specialist

About Ramp

At Ramp, we’re rethinking how modern finance teams function in the age of AI. We believe AI isn’t just the next big wave. It’s the new foundation for how business gets done. We’re investing in that future — and in the people bold enough to build it.

Ramp is a financial operations platform designed to save companies time and money. Our all-in-one solution combines payments, corporate cards, vendor management, procurement, travel booking, and automated bookkeeping with built-in intelligence to maximize the impact of every dollar and hour spent. More than 50,000 businesses, from family-owned farms to e-commerce giants to space startups, have saved $10B and 27.5M hours with Ramp. Founded in 2019, Ramp powers the fastest-growing corporate card and bill payment platform in America, and enables over $100 billion in purchases each year.

Ramp’s investors include Lightspeed Venture Partners, Thrive Capital, Sands Capital, General Catalyst, Founders Fund, Khosla Ventures, Sequoia Capital, Greylock, and Redpoint, as well as over 100 angel investors who were founders or executives of leading companies. The Ramp team comprises talented leaders from leading financial services and fintech companies—Stripe, Affirm, Goldman Sachs, American Express, Mastercard, Visa, Capital One—as well as technology companies such as Meta, Uber, Netflix, Twitter, Dropbox, and Instacart.

Ramp has been named to Fast Company’s Most Innovative Companies list and LinkedIn’s Top U.S. Startups for more than 3 years, as well as the Forbes Cloud 100, CNBC Disruptor 50, and TIME Magazine’s 100 Most Influential Companies.

About the Role

Ramp is in a critical phase of growth – as the newest member of our Growth team, you’ll work cross-functionally to build data-driven lifecycle strategies that unlock growth across the entire customer journey. You’ll execute strategic programs that capture, nurture, and acquire Ramp’s ICP – from startups with 2 founders to enterprise organizations with 2000+ employees.

Our Growth team combines rapid experimentation with cross-functional collaboration to drive acquisitions, activation, and expansion at scale. This role will interface with a multitude of teams, such as Sales, Product Marketing, Product Management, Content Marketing, CRO and more, to isolate opportunities and drive high-velocity and high-fidelity experiments across the entire sales funnel to deliver exceptional learnings.

What You’ll Do

• Identify and execute lifecycle programs that support our acquisition goals, with the ability to quickly translate data into action and our product offerings into effective messaging.

• Deeply understand Ramp’s ICP, our product offering and our competitive advantage to facilitate the delivery of the best possible message at the right time

• Consistently and independently leverage data and analytic tools to monitor performance, uncover trends and opportunities, and constantly refine audience segmentation

• Establish robust, high-velocity experimentation, with emphasis on building personalization programs at scale, and own the experimentation feedback loop by analyzing results and sharing learnings with our broader Growth & Marketing teams.

• Project manage large-scale, multi-channel initiatives across multiple teams – sales, content marketing, performance marketing, product marketing, and more.

• Maintain the highest level of quality and design output in our email marketing channel across both lifecycle-led initiatives and cross-functional-requested initiatives.

• Regularly own and report on key performance indicators and communicate learnings at scale to level up our Growth, Marketing, Product, and Design teams

What You Need

• Minimum 2 years of experience in growth, lifecycle marketing, sales, customer success or other roles at B2B software companies

• Exceptional copywriting skills and an eye for great design

• Email best practices for compliance, deliverability, and conversion

• Knowledge of CRM & other email systems, attribution models, audience segmentation, and lead scoring

• Business intelligence & analytics tools e.g Looker, Amplitude

• Understanding of A/B test design

• Strong analytical background with an exceptional ability to draw key insights from both quantitative and qualitative data

• Experience owning a numerical goal and driving projects to achieve that goal

• Experience in a cross-functional writing or growth role, specifically working between product marketing, analytics, design, brand, and product teams

• Critical lens for audiences and the ability to quickly and accurately turn generalized insights to actions

• Be able to think outside the box and devise creative tests

Nice-to-Haves

• Strong, hands-on experience with Hubspot or other marketing automation platforms to be able to own reporting and iteration on existing workflows

• Experience at high-growth startups

• HTML and CSS background, specifically within email marketing best practices

• Familiarity with SQL and database analysis

Benefits (for U.S.-based full-time employees)

• 100% medical, dental & vision insurance coverage for you

  • Partially covered for your dependents

  • One Medical annual membership

• 401k (including employer match on contributions made while employed by Ramp)

• Flexible PTO

• Fertility HRA (up to $5,000 per year)

• WFH stipend to support your home office needs

• Wellness stipend

• Parental Leave

• Relocation support to NYC or SF (as needed)

• Pet insurance

Referral Instructions

If you are being referred for the role, please contact that person to apply on your behalf.

Other notices

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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